HQ Function

Serves as the primary center for brand management, product design and development, marketing strategy, and e-commerce operations.

Notable Features:

Located in Williamsburg, an area known for its vibrant culture, artistic community, and numerous fashion startups, aligning with Greats's brand image.

Work Culture:

Fosters a creative, agile, and entrepreneurial spirit, reflective of its startup origins, with a strong emphasis on sustainability and direct consumer engagement. Post-acquisition, it integrates with the broader Steven Madden Ltd. culture while retaining its unique brand focus.

HQ Significance:

The Brooklyn headquarters anchors the brand in a key fashion and cultural hub, influencing its design aesthetics and marketing narratives. It symbolizes its roots as an innovative DTC disruptor.

Values Reflected in HQ: The headquarters' location and likely design reflect values of urban style, modern craftsmanship, and a connection to contemporary culture.

Location:

Greats operates primarily as a direct-to-consumer (DTC) brand with its main operations centered in the United States. While they offer international shipping to various countries, their physical corporate office presence is concentrated at their Brooklyn headquarters. Since its acquisition by Steven Madden Ltd., Greats benefits from Madden's global distribution and operational network, enhancing its reach, but dedicated international 'Greats' offices are not separately listed. Their global engagement is primarily through their e-commerce platform and select retail partnerships.

Street Address:

101 N 10th St, Suite 306

City:

Brooklyn

State/Province:

New York

Country:

United States