Founded in 1891, The Great-West Life Assurance Company was a prominent Canadian life and health insurance provider, offering a comprehensive suite of insurance, retirement, and investment products and services. For over a century, it served individuals, families, and businesses across Canada with a strong reputation for financial stability and customer service. On January 1, 2020, Great-West Life, along with London Life and Canada Life, amalgamated to operate under The Canada Life Assurance Company brand. This strategic move aimed to simplify operations, enhance customer experience, and combine the strengths of the three legacy companies. While the Great-West Life brand has been retired for most customer-facing interactions, its rich heritage and operational foundations continue within Canada Life, which is a subsidiary of Great-West Lifeco Inc., an international financial services holding company.
Serves as the head office for Great-West Lifeco Inc. and a major Canadian divisional office for Canada Life, supporting various administrative, operational, and customer service functions for insurance, wealth management, and employee benefits.
The building is an iconic landmark in Winnipeg, recognized for its distinctive architecture and prominent presence in the city's downtown core.
The work culture, now reflecting Canada Life and Great-West Lifeco, emphasizes collaboration, integrity, customer-centricity, and employee well-being. It builds on the strong legacies of the amalgamated companies, with a focus on community involvement and continuous professional development for its staff.
This location holds historical importance as the original home of Great-West Life, a foundational company in the Canadian financial services industry. It continues to be a vital hub for Great-West Lifeco's global operations and Canada Life's Canadian business, symbolizing a long-standing commitment to Winnipeg and the financial security of Canadians.
Great-West Lifeco, the parent company of Canada Life (which absorbed Great-West Life), has a significant international presence. Operations span Canada, the United States, and Europe. In Canada, it offers a broad portfolio of financial and benefit plan solutions through Canada Life. In the U.S., its primary operations include Empower, a leading retirement plan services provider, and Putnam Investments, an asset management firm. European operations, primarily through brands like Canada Life Group (U.K.) and Irish Life, encompass life insurance, pensions, and asset management services.
100 Osborne Street North
Winnipeg
Manitoba
Canada
Address: 255 Dufferin Avenue, London, ON N6A 4K1
Serves as a key centre for Southwestern Ontario operations and supports national business functions, leveraging a strong local talent pool in insurance and financial services.
Address: 330 University Avenue, Toronto, ON M5G 1R8 (Representative major office)
Acts as a critical node for national operations and strategy, particularly for business development, investment management, and corporate affairs within Canada's largest metropolitan area.
Address: 1901 Scarth Street, Regina, SK S4P 4L4 (Representative major office)
Supports operations in Saskatchewan and the prairie region, focusing on customer service, claims processing, and regional sales support for individual and group clients.
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As of April 2025, Great-West Life' leadership includes:
Great-West Life has been backed by several prominent investors over the years, including:
Great-West Lifeco and its subsidiary Canada Life have experienced key leadership changes and appointments in the last 12 months aimed at strengthening strategic business areas and driving continued growth. These include a significant transition in Canadian operations leadership.
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Following the amalgamation, communications from the entity previously known as Great-West Life now originate from Canada Life and use the '@canadalife.com' domain. Common corporate email patterns often involve combinations of an employee's first name, last name, and initial.
A common format is [first].[last]@canadalife.com (e.g., jane.doe@canadalife.com) or [first_initial][last]@canadalife.com (e.g. jdoe@canadalife.com).
Format
jane.doe@canadalife.com
Example
80%
Success rate
Canada Life News Centre • May 16, 2024
The Canada Life Assurance Company announced a $1 million investment in Prosper Canada. The funding will support programs aimed at enhancing the financial well-being of Canadians with low incomes by improving access to financial help, advice, and resources....more
Newswire.ca / Great-West Lifeco • May 8, 2024
Great-West Lifeco Inc. announced its first quarter 2024 financial results, reporting net earnings of $1,013 million. The company highlighted continued business growth and strong performance across its various segments in Canada, the U.S., and Europe....more
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