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graze's Overview

Total employees271
HeadquartersRichmond, London
Founded2008

Graze is a UK-based snack company that offers a variety of healthier snack options through online subscriptions, direct-to-consumer sales, and retail partnerships. Founded in 2008 with the mission to make healthy eating exciting and accessible, Graze provides portion-controlled snacks made with wholesome ingredients. The company leverages data and customer feedback to innovate and expand its product range, which includes nuts, seeds, dried fruits, flapjacks, and other inventive snack combinations. Graze was acquired by Unilever in 2019, further expanding its reach and resources.

Where is graze's Headquarters?

HQ Function

Serves as the central hub for Graze's operations, including product innovation, marketing strategy, brand management, and corporate functions.

Notable Features:

Located in a modern business park development, likely featuring contemporary office design focused on collaboration and employee well-being. Richmond is known for its green spaces and riverside setting, offering an attractive environment.

Work Culture:

Combines its innovative, agile startup roots with the structured approach of its parent company, Unilever. Emphasis on creativity, health-consciousness, data-driven decision-making, and a passion for food.

HQ Significance:

Represents the core of Graze's brand identity and operational control, from where it drives its mission to reimagine healthy snacking. It's the birthplace of many of their innovative snack ideas.

Values Reflected in HQ: The HQ likely reflects Graze's values of innovation, health, customer-focus, and a vibrant, positive work environment.

Location:

While headquartered and primarily operating in the UK, Graze products are also available in the United States and other select international markets. Its global presence is significantly supported by Unilever's extensive distribution network and retail partnerships. Functions supported globally include online sales, retail distribution, and marketing efforts tailored to regional consumer preferences.

Street Address:

Palm Court, 4 Heron Square

City:

Richmond, London

State/Province:

Surrey

Country:

United Kingdom

graze's Global Presence

Hayes, Middlesex, United Kingdom

Address: Unit 3, Axiom Trilogy, Trout Road, West Drayton, Hayes, UB7 7SF (This is a known factory location, specific office address within this complex may vary)

Supports UK-wide and international distribution of Graze products, ensuring operational efficiency and product freshness.

Buying Intent Signals for graze

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of graze

As of April 2025, graze' leadership includes:

Fernando Fernandez - President, Nutrition Business Group at Unilever (Overseeing Graze)

Investors of graze

graze has been backed by several prominent investors over the years, including:

Unilever (Parent Company since 2019)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits1

The most notable executive change was the departure of Graze CEO Joanna Allen. Graze's leadership is now more closely integrated within Unilever's Nutrition Business Group. No specific new C-suite hires solely for the Graze brand have been publicly announced recently.

Departures

Joanna Allen, Joanna Allen departed as CEO of Graze. Her role was pivotal in navigating the brand's growth under Unilever.

Technology (Tech Stack) used by graze

Discover the tools graze uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

graze Email Formats and Examples

Graze likely follows common corporate email patterns. Based on standard industry practices, the most probable format is [first].[last]@graze.com.

[first].[last]@graze.com

Format

jane.doe@graze.com

Example

85%

Success rate

News and media

The GrocerOctober 5, 2023

Graze CEO Joanna Allen to step down

Joanna Allen announced she would be stepping down from her role as CEO of Graze in early 2024, after nearly four years leading the Unilever-owned snacks brand....more

UnileverFebruary 7, 2019

Unilever to acquire Graze

Unilever announced its acquisition of Graze, a leading healthy snacking brand in the UK. This move aimed to accelerate Unilever's presence in the fast-growing healthy snacking and out-of-home market....more

Talking RetailJuly 19, 2023

Graze expands sharing bag range with Crunchy Toppers

Graze expanded its sharing bag range with the launch of Crunchy Toppers, aiming to tap into the demand for versatile and healthy snack additions for meals like salads and soups....more

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