HQ Function

Serves as the primary retail showroom for new and pre-owned Nikon photographic equipment, a center for customer service and consultations, coordination point for Nikon equipment servicing, and the operational base for 'Nikon Owner' magazine.

Notable Features:

Features an iconic, traditional British shopfront. Internally, it's often described as an 'Aladdin's cave' for Nikon users due to its vast and densely packed collection of Nikon gear, including current models, discontinued items, and rare collectibles. The store was granted its own Coat of Arms, a very rare distinction for a retail establishment.

Work Culture:

Characterized by a deep passion for photography and Nikon products. The staff are highly knowledgeable experts who provide personalized, unhurried advice. The culture emphasizes customer satisfaction, expertise, and building long-term relationships with clients.

HQ Significance:

Globally recognized as a premier, authoritative destination for Nikon photographers. Its strict Nikon-only specialization, depth of knowledge, and commitment to quality service make it a unique and highly significant retailer in the international photographic industry.

Values Reflected in HQ: Expertise, passion (specifically for Nikon), exceptional customer service, quality, integrity, tradition, and fostering a strong community among photographers.

Location:

While physically based in a single London location, Grays of Westminster commands a significant global presence. This is achieved through its renowned international mail-order service, comprehensive website, and worldwide shipping capabilities, catering to Nikon enthusiasts and professionals across continents. Their 'Nikon Owner' magazine also enjoys an international readership, and the store's reputation for expertise attracts customers globally.

Street Address:

40 Churton Street

City:

London

State/Province:

England

Country:

United Kingdom