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Gravy Analytics is a prominent company specializing in real-world location intelligence, providing businesses with actionable insights derived from pseudonymous mobile location data. They focus on understanding consumer behavior by analyzing foot traffic patterns to various points of interest, helping clients in retail, real estate, advertising, and market research make more informed decisions. Gravy's platform offered data on verified visits, visitor demographics, and affinities. In early 2023, Gravy Analytics was acquired by Unacast, another key player in the location data and analytics space, to combine their strengths and create a more comprehensive offering for the market.
Served as the central hub for product development, data science, engineering, sales, marketing, and administrative operations before its acquisition by Unacast.
Located in a well-known technology park, offering a modern office environment conducive to tech innovation and collaboration. Proximity to other tech companies and data centers.
Likely fostered a data-driven, innovative, and collaborative work culture, with a strong emphasis on technical expertise, problem-solving, and delivering high-quality location intelligence solutions.
Its location in the Dulles Technology Corridor provided access to a rich talent pool, particularly in software engineering and data science, and facilitated partnerships within the tech ecosystem.
Prior to its acquisition, Gravy Analytics primarily focused its operations and client base within North America, particularly the United States. Their location data was predominantly U.S.-centric. Post-acquisition by Unacast, Gravy's technology and data assets are now part of Unacast's broader global footprint, which has established operations and serves clients in North America and Europe, offering a more international reach for their combined location intelligence solutions.
22000 AOL Way (Pre-acquisition address)
Dulles
Virginia
USA
Address: Integrated within Unacast's New York operations post-acquisition.
To serve as a key operational and client-facing hub for Unacast's expanded U.S. operations, leveraging Gravy's technology and data assets for clients in the Northeast and major metropolitan markets.
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As of April 2025, Gravy Analytics' leadership includes:
Gravy Analytics has been backed by several prominent investors over the years, including:
The most significant executive change for Gravy Analytics in the last 12-18 months was its acquisition by Unacast in January 2023. This event led to the integration of Gravy's leadership and operations into Unacast. As such, standalone Gravy Analytics executive movements ceased, with key personnel transitioning or departing as part of the acquisition.
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Prior to its acquisition by Unacast, Gravy Analytics commonly used standard corporate email formats. The most frequently observed pattern was [first_initial][last]@gravyanalytics.com. Post-acquisition, communications would transition to Unacast's domain (e.g., @unacast.com).
f[last]@gravyanalytics.com
Format
jdoe@gravyanalytics.com
Example
70%
Success rate
Unacast Blog • January 25, 2023
Unacast announced its strategic acquisition of Gravy Analytics, merging two leading location intelligence firms. The combination aims to provide enhanced POI data, event-based insights, and comprehensive location analytics solutions to a broader market....more
Gravy Analytics Blog (Archived) • September 14, 2022
Gravy Analytics released a report analyzing foot traffic trends across major fast-food chains in the U.S. The insights highlighted shifting consumer preferences and market share dynamics within the quick-service restaurant sector, based on their location data....more
PR Newswire • June 18, 2020
Gravy Analytics introduced 'Gravy VisitAIDE,' a solution designed to provide businesses and researchers with data on changes in consumer foot traffic to commercial locations across the U.S. in response to the COVID-19 pandemic....more
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