What Does Gravy Analytics Do?

Total employees14
HeadquartersDulles
Founded2011

Gravy Analytics is a prominent company specializing in real-world location intelligence, providing businesses with actionable insights derived from pseudonymous mobile location data. They focus on understanding consumer behavior by analyzing foot traffic patterns to various points of interest, helping clients in retail, real estate, advertising, and market research make more informed decisions. Gravy's platform offered data on verified visits, visitor demographics, and affinities. In early 2023, Gravy Analytics was acquired by Unacast, another key player in the location data and analytics space, to combine their strengths and create a more comprehensive offering for the market.

Where Is Gravy Analytics's Headquarters?

HQ Function

Served as the central hub for product development, data science, engineering, sales, marketing, and administrative operations before its acquisition by Unacast.

Notable Features:

Located in a well-known technology park, offering a modern office environment conducive to tech innovation and collaboration. Proximity to other tech companies and data centers.

Work Culture:

Likely fostered a data-driven, innovative, and collaborative work culture, with a strong emphasis on technical expertise, problem-solving, and delivering high-quality location intelligence solutions.

HQ Significance:

Its location in the Dulles Technology Corridor provided access to a rich talent pool, particularly in software engineering and data science, and facilitated partnerships within the tech ecosystem.

Values Reflected in HQ: The headquarters likely reflected values of innovation, precision in data, technological advancement, and customer-centric solutions.

Location:

Prior to its acquisition, Gravy Analytics primarily focused its operations and client base within North America, particularly the United States. Their location data was predominantly U.S.-centric. Post-acquisition by Unacast, Gravy's technology and data assets are now part of Unacast's broader global footprint, which has established operations and serves clients in North America and Europe, offering a more international reach for their combined location intelligence solutions.

Street Address:

22000 AOL Way (Pre-acquisition address)

City:

Dulles

State/Province:

Virginia

Country:

USA

Where Else Does Gravy Analytics Operate Around the World?

New York, NY/USA (Integrated with Unacast)

Address: Integrated within Unacast's New York operations post-acquisition.

To serve as a key operational and client-facing hub for Unacast's expanded U.S. operations, leveraging Gravy's technology and data assets for clients in the Northeast and major metropolitan markets.

Buying Intent Signals for Gravy Analytics

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gravy Analytics? Meet the Executive Team

As of April 2025, Gravy Analytics' leadership includes:

Jeff White - Former CEO (Pre-acquisition)
Carl Henriksen - Former COO/CFO (Pre-acquisition)
Aaron S. Esrig - Former Chief Revenue Officer (Pre-acquisition)
Nuur Hassan - Former Chief Technology Officer (Pre-acquisition)

Who's Investing in Gravy Analytics?

Gravy Analytics has been backed by several prominent investors over the years, including:

Spring Lake Equity Partners
Loeb Holding Corporation
Pondera Venture GVC

What Leadership Changes Has Gravy Analytics Seen Recently?

Hire0
Exits4

The most significant executive change for Gravy Analytics in the last 12-18 months was its acquisition by Unacast in January 2023. This event led to the integration of Gravy's leadership and operations into Unacast. As such, standalone Gravy Analytics executive movements ceased, with key personnel transitioning or departing as part of the acquisition.

Departures

Jeff White, Departed role as CEO following the acquisition by Unacast.
Carl Henriksen, Departed role as COO/CFO following the acquisition by Unacast.
Aaron S. Esrig, Departed role as CRO following the acquisition by Unacast.
Nuur Hassan, Departed role as CTO following the acquisition by Unacast.

New Appointments:

N/A, No new standalone Gravy Analytics executive appointments post-acquisition by Unacast; leadership roles are integrated within Unacast.

What Technology (Tech Stack) Is Used byGravy Analytics?

Discover the tools Gravy Analytics uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gravy Analytics Email Formats and Examples

Prior to its acquisition by Unacast, Gravy Analytics commonly used standard corporate email formats. The most frequently observed pattern was [first_initial][last]@gravyanalytics.com. Post-acquisition, communications would transition to Unacast's domain (e.g., @unacast.com).

f[last]@gravyanalytics.com

Format

jdoe@gravyanalytics.com

Example

70%

Success rate

What's the Latest News About Gravy Analytics?

Unacast BlogJanuary 25, 2023

Unacast Acquires Gravy Analytics to Create Location Data Powerhouse

Unacast announced its strategic acquisition of Gravy Analytics, merging two leading location intelligence firms. The combination aims to provide enhanced POI data, event-based insights, and comprehensive location analytics solutions to a broader market....more

Gravy Analytics Blog (Archived)September 14, 2022

Gravy Analytics Report: Which Fast Food Restaurants Are Winning the Traffic Battle?

Gravy Analytics released a report analyzing foot traffic trends across major fast-food chains in the U.S. The insights highlighted shifting consumer preferences and market share dynamics within the quick-service restaurant sector, based on their location data....more

PR NewswireJune 18, 2020

Gravy Analytics Launches Solution to Measure Visitation Patterns at U.S. Businesses During COVID-19

Gravy Analytics introduced 'Gravy VisitAIDE,' a solution designed to provide businesses and researchers with data on changes in consumer foot traffic to commercial locations across the U.S. in response to the COVID-19 pandemic....more

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