What Does Gratis Do?

Total employees2875
HeadquartersÜmraniye, Istanbul
Founded2009

Gratis is a prominent personal care and cosmetics retail chain based in Turkey, founded in 2009. It has rapidly grown to become one of the most widespread beauty retailers in the country, offering a diverse range of makeup, skincare, haircare, personal hygiene products, and accessories. Gratis focuses on providing affordable and accessible beauty solutions to a broad customer base, featuring both international and local brands, as well as its own private label products. The company is known for its frequent promotional campaigns and loyalty programs, aiming to make beauty and personal care accessible to everyone across Turkey through its extensive network of physical stores and its e-commerce platform.

Where Is Gratis's Headquarters?

HQ Function

Serves as the central hub for all corporate functions including strategic planning, marketing, merchandising, e-commerce, supply chain management, finance, human resources, and IT operations for the nationwide retail network.

Notable Features:

Located in Anel İş Merkezi, a modern business complex in Ümraniye, Istanbul, providing contemporary office spaces and amenities designed to support a dynamic retail operation and foster collaboration.

Work Culture:

Characterized by a fast-paced, dynamic retail environment with a strong emphasis on customer centricity, innovation in product offerings, collaborative teamwork across departments, and a performance-driven approach.

HQ Significance:

The headquarters is the nerve center for Gratis's extensive operations, orchestrating the strategy and management of over 650 stores across Turkey. It drives brand development, supplier relations, and the company's expansion in the competitive Turkish retail market.

Values Reflected in HQ: The headquarters' operations and environment aim to embody Gratis's core values of accessibility (making beauty products widely available), customer focus, dynamism, innovation, and continuous improvement.

Location:

Gratis primarily operates within the Turkish market, where it has established a significant national presence with hundreds of retail stores. While its main focus is domestic, the company sources a wide variety of products from international brands and suppliers to cater to its diverse customer base. There is no significant information about Gratis-branded retail operations outside of Turkey at this time.

Street Address:

Saray Mahallesi, Site Yolu Caddesi, Anel İş Merkezi No:5, Kat:4-5

City:

Ümraniye, Istanbul

State/Province:

Istanbul

Country:

Turkey

Where Else Does Gratis Operate Around the World?

Gebze, Kocaeli/Turkey

Address: Pelitli Mahallesi, Pelitli Yolu Caddesi No:100, Gebze, Kocaeli, Türkiye

Ensures timely and accurate product flow from suppliers to the nationwide retail network, vital for maintaining stock levels of fast-moving consumer goods in the cosmetics and personal care sector.

Buying Intent Signals for Gratis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gratis? Meet the Executive Team

As of April 2025, Gratis' leadership includes:

Tayfun Kırmızı - CEO (Chief Executive Officer)
Balsu Gökçe Kuleli - Marketing and E-commerce Director
Gülçin Uysal - Chief Human Resources Officer
Vahdet Gözen - CFO (Chief Financial Officer)

Who's Investing in Gratis?

Gratis has been backed by several prominent investors over the years, including:

Sedes Holding

What Leadership Changes Has Gratis Seen Recently?

Hire1
Exits1

The most significant executive leadership change in the recent period (near the last 12 months) was the appointment of Tayfun Kırmızı as the new CEO of Gratis in May 2023, succeeding Elif Çelik. This transition marked a new chapter for the company's leadership.

Departures

Elif Çelik, Elif Çelik concluded her tenure as CEO of Gratis.

New Appointments:

Tayfun Kırmızı, Tayfun Kırmızı was appointed as the new Chief Executive Officer of Gratis.

What Technology (Tech Stack) Is Used byGratis?

Discover the tools Gratis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gratis Email Formats and Examples

While Gratis's exact email format isn't publicly specified, companies of its size in Turkey commonly use patterns like [first].[last]@gratis.com or [first_initial][last]@gratis.com. For official communication, it's always best to use contact forms on their official website or verify email addresses through official channels.

[first].[last]@gratis.com

Format

ayse.kaya@gratis.com

Example

70%

Success rate

What's the Latest News About Gratis?

Anadolu AjansıDecember 13, 2023

Gratis Celebrates 15th Anniversary, Continues to be Address for Beauty and Care

Gratis marked its 15th year in the Turkish retail sector, emphasizing its commitment to being a leading destination for beauty and personal care. The company highlighted its growth to over 650 stores and its focus on enhancing customer experience and expanding its product offerings....more

Bloomberg HTMay 2, 2023

Tayfun Kırmızı Becomes New CEO of Gratis

Gratis announced the appointment of Tayfun Kırmızı as its new Chief Executive Officer. Kırmızı, with significant experience in the retail and FMCG sectors, succeeded Elif Çelik in the role, aiming to lead Gratis into its next phase of growth....more

Gratis Kurumsal (Press Release)March 7, 2024

Gratis Increases Its Support for Women Entrepreneurs

Gratis announced an expansion of its initiatives to support women entrepreneurs in Turkey. The program aims to provide resources, mentorship, and market access for women-led businesses in the beauty and personal care sectors, reinforcing Gratis's commitment to social responsibility and women's empowerment....more

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