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Gratis is a prominent personal care and cosmetics retail chain based in Turkey, founded in 2009. It has rapidly grown to become one of the most widespread beauty retailers in the country, offering a diverse range of makeup, skincare, haircare, personal hygiene products, and accessories. Gratis focuses on providing affordable and accessible beauty solutions to a broad customer base, featuring both international and local brands, as well as its own private label products. The company is known for its frequent promotional campaigns and loyalty programs, aiming to make beauty and personal care accessible to everyone across Turkey through its extensive network of physical stores and its e-commerce platform.
Serves as the central hub for all corporate functions including strategic planning, marketing, merchandising, e-commerce, supply chain management, finance, human resources, and IT operations for the nationwide retail network.
Located in Anel İş Merkezi, a modern business complex in Ümraniye, Istanbul, providing contemporary office spaces and amenities designed to support a dynamic retail operation and foster collaboration.
Characterized by a fast-paced, dynamic retail environment with a strong emphasis on customer centricity, innovation in product offerings, collaborative teamwork across departments, and a performance-driven approach.
The headquarters is the nerve center for Gratis's extensive operations, orchestrating the strategy and management of over 650 stores across Turkey. It drives brand development, supplier relations, and the company's expansion in the competitive Turkish retail market.
Gratis primarily operates within the Turkish market, where it has established a significant national presence with hundreds of retail stores. While its main focus is domestic, the company sources a wide variety of products from international brands and suppliers to cater to its diverse customer base. There is no significant information about Gratis-branded retail operations outside of Turkey at this time.
Saray Mahallesi, Site Yolu Caddesi, Anel İş Merkezi No:5, Kat:4-5
Ümraniye, Istanbul
Istanbul
Turkey
Address: Pelitli Mahallesi, Pelitli Yolu Caddesi No:100, Gebze, Kocaeli, Türkiye
Ensures timely and accurate product flow from suppliers to the nationwide retail network, vital for maintaining stock levels of fast-moving consumer goods in the cosmetics and personal care sector.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Gratis' leadership includes:
Gratis has been backed by several prominent investors over the years, including:
The most significant executive leadership change in the recent period (near the last 12 months) was the appointment of Tayfun Kırmızı as the new CEO of Gratis in May 2023, succeeding Elif Çelik. This transition marked a new chapter for the company's leadership.
Discover the tools Gratis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Gratis's exact email format isn't publicly specified, companies of its size in Turkey commonly use patterns like [first].[last]@gratis.com or [first_initial][last]@gratis.com. For official communication, it's always best to use contact forms on their official website or verify email addresses through official channels.
[first].[last]@gratis.com
Format
ayse.kaya@gratis.com
Example
70%
Success rate
Anadolu Ajansı • December 13, 2023
Gratis marked its 15th year in the Turkish retail sector, emphasizing its commitment to being a leading destination for beauty and personal care. The company highlighted its growth to over 650 stores and its focus on enhancing customer experience and expanding its product offerings....more
Bloomberg HT • May 2, 2023
Gratis announced the appointment of Tayfun Kırmızı as its new Chief Executive Officer. Kırmızı, with significant experience in the retail and FMCG sectors, succeeded Elif Çelik in the role, aiming to lead Gratis into its next phase of growth....more
Gratis Kurumsal (Press Release) • March 7, 2024
Gratis announced an expansion of its initiatives to support women entrepreneurs in Turkey. The program aims to provide resources, mentorship, and market access for women-led businesses in the beauty and personal care sectors, reinforcing Gratis's commitment to social responsibility and women's empowerment....more
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