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Grasslands: A Journalism-Minded Agency™ is a public relations, content marketing, and thought leadership firm with a specialized focus on the cannabis, psychedelics, hemp, and ancillary industries. Founded in 2017 by Ricardo Baca, the pioneering first cannabis editor for The Denver Post's 'The Cannabist,' Grasslands leverages deep media expertise and industry knowledge to build brand reputations and drive narratives. The agency offers comprehensive services including media relations, strategic communications, content creation, SEO, social media strategy, and crisis management, catering to businesses navigating these dynamic and highly regulated sectors.
The Denver headquarters is the central hub for Grasslands Agency's operations, including client strategy development, campaign execution, content creation, media outreach, and administrative functions. It supports the agency's work with clients across North America.
Located in The Circa Building in Denver's Platte Street neighborhood, a vibrant area known for its blend of historic architecture and modern development, popular with tech companies and creative agencies. The office provides a contemporary and collaborative environment.
Grasslands fosters a dynamic, innovative, and fast-paced work culture rooted in journalistic ethics and a passion for the industries it serves. The environment encourages collaboration, strategic thinking, and a results-driven approach to client service.
Denver is a major epicenter for the cannabis industry in North America, making it a highly strategic location for an agency specializing in this field. The city's progressive policies and established market provide a rich ecosystem and talent pool relevant to Grasslands' mission.
While headquartered in Denver, Colorado, Grasslands Agency primarily serves clients across North America, including key markets in the United States and Canada. Their specialized expertise in the cannabis, psychedelics, and hemp industries allows them to effectively manage national and international PR campaigns, content strategies, and thought leadership initiatives for a geographically diverse client base within these sectors.
1620 Platte St
Denver
CO
USA
No additional office locations available.
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As of April 2025, Grasslands: A Journalism-Minded Agency®' leadership includes:
Grasslands: A Journalism-Minded Agency® has been backed by several prominent investors over the years, including:
Grasslands Agency strengthened its leadership team with key strategic hires over the past year, including a new Chief Strategy Officer and a Vice President of PR & Content. These appointments signal the agency's commitment to growth and expanding its expertise in serving the cannabis and psychedelics industries. No major executive departures were publicly noted during this period.
Discover the tools Grasslands: A Journalism-Minded Agency® uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Grasslands Agency commonly uses the email format [first]@grasslandsagency.com for its employees. This is a widely adopted professional email structure.
[first]@grasslandsagency.com
Format
ricardo@grasslandsagency.com
Example
90%
Success rate
PR Newswire • February 6, 2024
Grasslands: A Journalism-Minded Agency™ announced the strategic appointment of Lisa Weser as its new Chief Strategy Officer (CSO). Weser brings a robust background in consumer packaged goods (CPG) and regulated industries, including significant experience in cannabis brand strategy, to her new role....more
Grasslands Agency / Denver Business Journal • October 26, 2023
Grasslands Agency was recognized by the Denver Business Journal as one of the Denver area's fastest-growing private companies, earning a spot on the prestigious 2023 Fast 50 list. This accolade highlights the agency's substantial revenue growth and successful expansion within its specialized industries....more
PR Newswire • May 23, 2023
Grasslands announced the hiring of Gretchen Gailey as Vice President, PR & Content. An accomplished communications professional, Gailey is tasked with leading the agency's public relations and content marketing strategies for its diverse client portfolio in the cannabis and psychedelics sectors....more
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