What Does Grasslands: A Journalism-Minded Agency® Do?

Total employees31
HeadquartersDenver
Founded2017

Grasslands: A Journalism-Minded Agency™ is a public relations, content marketing, and thought leadership firm with a specialized focus on the cannabis, psychedelics, hemp, and ancillary industries. Founded in 2017 by Ricardo Baca, the pioneering first cannabis editor for The Denver Post's 'The Cannabist,' Grasslands leverages deep media expertise and industry knowledge to build brand reputations and drive narratives. The agency offers comprehensive services including media relations, strategic communications, content creation, SEO, social media strategy, and crisis management, catering to businesses navigating these dynamic and highly regulated sectors.

Where Is Grasslands: A Journalism-Minded Agency®'s Headquarters?

HQ Function

The Denver headquarters is the central hub for Grasslands Agency's operations, including client strategy development, campaign execution, content creation, media outreach, and administrative functions. It supports the agency's work with clients across North America.

Notable Features:

Located in The Circa Building in Denver's Platte Street neighborhood, a vibrant area known for its blend of historic architecture and modern development, popular with tech companies and creative agencies. The office provides a contemporary and collaborative environment.

Work Culture:

Grasslands fosters a dynamic, innovative, and fast-paced work culture rooted in journalistic ethics and a passion for the industries it serves. The environment encourages collaboration, strategic thinking, and a results-driven approach to client service.

HQ Significance:

Denver is a major epicenter for the cannabis industry in North America, making it a highly strategic location for an agency specializing in this field. The city's progressive policies and established market provide a rich ecosystem and talent pool relevant to Grasslands' mission.

Values Reflected in HQ: The choice of a modern, well-located office in a dynamic Denver neighborhood likely reflects Grasslands' commitment to innovation, professionalism, and being at the forefront of the industries they serve.

Location:

While headquartered in Denver, Colorado, Grasslands Agency primarily serves clients across North America, including key markets in the United States and Canada. Their specialized expertise in the cannabis, psychedelics, and hemp industries allows them to effectively manage national and international PR campaigns, content strategies, and thought leadership initiatives for a geographically diverse client base within these sectors.

Street Address:

1620 Platte St

City:

Denver

State/Province:

CO

Country:

USA

Where Else Does Grasslands: A Journalism-Minded Agency® Operate Around the World?

No additional office locations available.

Buying Intent Signals for Grasslands: A Journalism-Minded Agency®

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grasslands: A Journalism-Minded Agency®? Meet the Executive Team

As of April 2025, Grasslands: A Journalism-Minded Agency®' leadership includes:

Ricardo Baca - Founder & Chief Executive Officer
Chloe Steerman - Chief Operating Officer
Lisa Weser - Chief Strategy Officer
Gretchen Gailey - Vice President, PR & Content
Jesse Burns - Vice President, Client Services

Who's Investing in Grasslands: A Journalism-Minded Agency®?

Grasslands: A Journalism-Minded Agency® has been backed by several prominent investors over the years, including:

Privately Held

What Leadership Changes Has Grasslands: A Journalism-Minded Agency® Seen Recently?

Hire2
Exits0

Grasslands Agency strengthened its leadership team with key strategic hires over the past year, including a new Chief Strategy Officer and a Vice President of PR & Content. These appointments signal the agency's commitment to growth and expanding its expertise in serving the cannabis and psychedelics industries. No major executive departures were publicly noted during this period.

New Appointments:

Lisa Weser, Lisa Weser appointed as Chief Strategy Officer, bringing a wealth of experience in CPG, cannabis, and regulated industries to enhance client strategy and agency growth.
Gretchen Gailey, Gretchen Gailey appointed as Vice President, PR & Content, leveraging her extensive communications background to strengthen the agency's media relations and content offerings.

What Technology (Tech Stack) Is Used byGrasslands: A Journalism-Minded Agency®?

Discover the tools Grasslands: A Journalism-Minded Agency® uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grasslands: A Journalism-Minded Agency® Email Formats and Examples

Grasslands Agency commonly uses the email format [first]@grasslandsagency.com for its employees. This is a widely adopted professional email structure.

[first]@grasslandsagency.com

Format

ricardo@grasslandsagency.com

Example

90%

Success rate

What's the Latest News About Grasslands: A Journalism-Minded Agency®?

PR NewswireFebruary 6, 2024

Grasslands Agency Expands Executive Team with Lisa Weser as Chief Strategy Officer

Grasslands: A Journalism-Minded Agency™ announced the strategic appointment of Lisa Weser as its new Chief Strategy Officer (CSO). Weser brings a robust background in consumer packaged goods (CPG) and regulated industries, including significant experience in cannabis brand strategy, to her new role....more

Grasslands Agency / Denver Business JournalOctober 26, 2023

Grasslands Agency Named To The Denver Business Journal’s 2023 Fast 50 List

Grasslands Agency was recognized by the Denver Business Journal as one of the Denver area's fastest-growing private companies, earning a spot on the prestigious 2023 Fast 50 list. This accolade highlights the agency's substantial revenue growth and successful expansion within its specialized industries....more

PR NewswireMay 23, 2023

Grasslands: A Journalism-Minded Agency™ Appoints Gretchen Gailey as Vice President, PR & Content

Grasslands announced the hiring of Gretchen Gailey as Vice President, PR & Content. An accomplished communications professional, Gailey is tasked with leading the agency's public relations and content marketing strategies for its diverse client portfolio in the cannabis and psychedelics sectors....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Grasslands: A Journalism-Minded Agency®, are just a search away.