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Grapeshot
What Does Grapeshot Do?
Grapeshot was a leading technology company specializing in advanced contextual intelligence and brand safety solutions for the digital advertising industry. Founded in 2006 and originally headquartered in Cambridge, UK, Grapeshot's platform empowered advertisers and publishers to target audiences by analyzing the real-time context of web pages, ensuring advertisements appeared in suitable and relevant environments. This approach enhanced brand safety and improved advertising effectiveness. In April 2018, Grapeshot was acquired by Oracle to significantly bolster the Oracle Advertising (formerly Oracle Data Cloud) suite. Grapeshot's sophisticated contextual capabilities were integrated to provide enhanced brand safety measures and pre-bid targeting intelligence for Oracle's global clientele. The technology developed by Grapeshot now forms a crucial part of Oracle Contextual Intelligence, helping brands connect with audiences in safe and meaningful ways.
Where Is Grapeshot's Headquarters?
HQ Function
Served as the global R&D hub, center for product development, and corporate operations headquarters prior to its acquisition by Oracle.
Notable Features:
Strategically located within the Cambridge Science Park, a prestigious and Europe's oldest science park, renowned for fostering technological innovation and collaboration among leading tech companies.
Work Culture:
Prior to acquisition, Grapeshot fostered a dynamic, innovative, and collaborative scale-up environment. The culture was characterized by a strong focus on engineering excellence, data-driven decision-making, and agile development practices to create cutting-edge ad-tech solutions.
HQ Significance:
The Cambridge HQ was the birthplace of Grapeshot's core contextual intelligence platform. It served as the nerve center for its technological advancements and global expansion strategy, ultimately leading to its acquisition by Oracle, validating its market leadership.
Values Reflected in HQ: The choice of Cambridge Science Park for its headquarters reflected Grapeshot's core values of innovation, technological leadership, academic rigor in research, and ambition to compete on a global scale within the high-tech community.
Location:
Prior to its acquisition by Oracle in 2018, Grapeshot had successfully established a significant global footprint to serve its international clientele. Key strategic offices were located in North America (e.g., New York, Chicago, Los Angeles), Europe (e.g., London, Paris, in addition to its Cambridge HQ), and Asia-Pacific (e.g., Singapore, Sydney). These international offices were instrumental in global sales, client relationship management, and tailoring Grapeshot's solutions to regional market dynamics. Since the acquisition, Grapeshot's advanced contextual intelligence technology has been integrated into Oracle Advertising's global platform. This technology is now leveraged worldwide through Oracle's extensive infrastructure, supporting critical functions such as privacy-first contextual ad targeting, enhanced brand safety measures, and sophisticated audience insights for Oracle's global enterprise customers across various industries.
Street Address:
Clifton House, Cambridge Science Park, Milton Road, Milton [Historical HQ]
City:
Cambridge
State/Province:
Cambridgeshire
Country:
United Kingdom
Where Else Does Grapeshot Operate Around the World?
New York City, NY, United States
Address: 275 Madison Avenue, New York, NY, USA [Historical Office]
To aggressively expand Grapeshot's market share in North America, provide dedicated support to U.S.-based clients (brands, agencies, and publishers), and forge strategic partnerships within the region's vibrant digital advertising ecosystem.
London, United Kingdom
Address: 2 Leman Street, London, E1 8FA, United Kingdom [Historical Office, WeWork location]
To establish and grow Grapeshot's footprint in the critical UK and wider European advertising markets, offering localized support, market-specific expertise, and building strong relationships with regional stakeholders.
Singapore, Singapore
Address: Central Business District Area, Singapore [Historical Office, General Location]
To penetrate and develop the rapidly growing APAC digital advertising market, tailoring Grapeshot's offerings to meet local needs, and building a strong presence in key Asian economic centers.
Buying Intent Signals for Grapeshot
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Grapeshot? Meet the Executive Team
As of April 2025, Grapeshot' leadership includes:
Who's Investing in Grapeshot?
Grapeshot has been backed by several prominent investors over the years, including:
What Leadership Changes Has Grapeshot Seen Recently?
Grapeshot was acquired by Oracle in April 2018 and ceased to operate as an independent company. Consequently, its executive team members either transitioned into new roles within Oracle or pursued opportunities elsewhere. Therefore, there are no Grapeshot-specific executive hires or exits to report for the last 12 months under the Grapeshot name. Any leadership changes pertinent to the technology developed by Grapeshot would now occur within Oracle's relevant divisions, such as Oracle Advertising or Oracle CX, and would be announced by Oracle.
What Technology (Tech Stack) Is Used byGrapeshot?
Discover the tools Grapeshot uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Grapeshot Email Formats and Examples
Prior to its 2018 acquisition by Oracle, Grapeshot Ltd. likely utilized common corporate email address formats for its employees, such as combining first name, last name, or initials with the @grapeshot.com domain. These @grapeshot.com email addresses are no longer active for Grapeshot as a standalone entity. Communications regarding Grapeshot's technology now fall under Oracle's communication channels and @oracle.com email addresses.
[first_initial][last]@grapeshot.com (e.g., jsmith@grapeshot.com) OR [first].[last]@grapeshot.com (e.g., john.smith@grapeshot.com)
Format
jsnyder@grapeshot.com (Example based on former CEO John Snyder's likely historical email)
Example
75%
Success rate
What's the Latest News About Grapeshot?
Oracle News Release • April 24, 2018
Oracle Buys Grapeshot
Oracle announced it has signed an agreement to acquire Grapeshot, a leader in brand safety and pre-bid contextual solutions. Grapeshot's technology enables advertisers to reach consumers in brand-safe environments and helps publishers improve yield by delivering relevant advertising. The acquisition will extend Oracle Data Cloud’s audience targeting and brand safety capabilities....more
TechCrunch • November 30, 2016
Grapeshot grabs $8.5M for its contextual ad targeting tech
Grapeshot, a U.K. company providing contextual ad targeting technology, announced it raised an $8.5 million Series B funding round. The round was led by Draper Esprit, with participation from existing investors IQ Capital and Albion Ventures (now AlbionVC). The funding was aimed at accelerating global expansion, particularly in the U.S. and Asia, and further developing its product suite....more
Grapeshot (archived blog/news) • February 7, 2017
Grapeshot Appoints Kurt Kratchman as Chief Operating Officer
Grapeshot announced the appointment of Kurt Kratchman as Chief Operating Officer. Kratchman, an ad tech veteran, was tasked with scaling Grapeshot's global operations and driving its next phase of growth, bringing extensive experience from companies like Phorm and MIVA....more
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