HQ Function

Served as the central hub for design, product development, marketing, global logistics management, customer service, and overall operations for its e-commerce business.

Notable Features:

A modern office space combined with warehousing facilities, designed to support a lean and agile e-commerce operation with a focus on efficiency and direct-to-consumer fulfillment.

Work Culture:

Characterized by a fast-paced, entrepreneurial, and data-driven environment. The culture emphasized innovation in e-commerce, quality products, customer-centricity, and a transparent approach to fashion.

HQ Significance:

Hong Kong's strategic position as a global logistics and financial hub was vital for Grana's international sourcing from regions like Peru and Mongolia, manufacturing oversight in Asia, and efficient worldwide shipping capabilities.

Values Reflected in HQ: The HQ operations aimed to reflect Grana's core values: quality craftsmanship, transparent sourcing and pricing, minimalist design, and efficient customer service.

Location:

Prior to its acquisition, Grana established a global footprint through its e-commerce platform, shipping its apparel to customers in over 12 countries, including key markets like the United States, Australia, Canada, Singapore, and various European nations. Its global functions encompassed international shipping and logistics, digital marketing targeting diverse customer segments, and sourcing high-quality materials from various parts of the world.

Street Address:

10/F, D2 Place ONE, 9 Cheung Yee Street

City:

Lai Chi Kok, Kowloon

State/Province:

Kowloon

Country:

Hong Kong SAR, China