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Grainful was a U.S.-based food company celebrated for pioneering savory oat-based meals. Founded in 2013, it offered a range of healthy and convenient frozen and refrigerated dishes featuring steel-cut oats combined with globally-inspired flavors. The company aimed to transform oats from a breakfast staple into a versatile ingredient for lunch and dinner. Grainful's commitment to wholesome ingredients and unique recipes garnered attention in the health food market. In March 2017, Grainful was acquired by GSO Capital Partners, Blackstone's credit platform. Later, in October 2020, Banza, a company known for chickpea-based foods, acquired Grainful's brand assets.
The Ithaca headquarters served as the nerve center for Grainful, encompassing product development, administrative operations, marketing strategy, and overall company management.
Likely included test kitchens for culinary innovation and recipe development, alongside office spaces. Its location in Ithaca may have provided access to talent and resources from Cornell University.
As a food startup focused on healthy eating, Grainful likely fostered an innovative, passionate, and collaborative work environment. The culture probably emphasized creativity in product development and a mission-driven approach to making nutritious food accessible.
The Ithaca headquarters was crucial as the birthplace of Grainful's unique product line and its brand identity. It represented a hub of innovation in redefining the use of oats in everyday meals.
Grainful's products were predominantly distributed across the United States. They were available in various retail grocery chains and natural food stores. While their market focus was domestic, the globally-inspired flavors of their meals aimed to have broad appeal. There is no public information indicating significant operational offices or direct sales infrastructure outside the U.S.
201 E. Martin Luther King Jr. St / S. State St.
Ithaca
NY
USA
Address: Not Publicly Available
Any additional presence would have likely been for sales or distribution support rather than full-scale office operations.
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As of April 2025, Grainful' leadership includes:
Grainful has been backed by several prominent investors over the years, including:
Grainful's brand assets were acquired by Banza in October 2020, and the company had been previously acquired by GSO Capital Partners in 2017. As Grainful no longer operates as an independent entity, there are no executive hires or exits to report in the last 12 months. Information below pertains to its operational history if any major changes were publicly noted prior to its final asset sale.
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As Grainful is no longer an active independent company, its corporate email domain (grainful.com) is not in use. Historically, companies of its size often used common formats.
[first_initial][last]@grainful.com or [first].[last]@grainful.com (Speculative based on common startup formats; domain no longer active for email)
Format
jdoe@grainful.com or jane.doe@grainful.com (Illustrative examples, not active)
Example
0 (The company's email domain is no longer operational)%
Success rate
Food Business News • October 28, 2020
Banza, a maker of chickpea-based pasta, rice and pizza, has acquired the brand assets of Grainful, a fellow B Corp certified company that produces frozen savory oat-based meals. Financial terms of the transaction were not disclosed....more
PE Hub • March 27, 2017
GSO Capital Partners LP, the credit division of Blackstone, has acquired Ithaca, New York-based Grainful, a maker of frozen savory steel cut oats. No financial terms were disclosed....more
BevNET.com • February 22, 2018
Grainful, the Ithaca-based company that creates globally-inspired savory meals featuring steel cut oats, today announced the launch of two new meal kits: Henderson St. Gumbo and Santa Fe Black Beans & Corn. The company also revealed a vibrant new packaging design for its entire meal kit line....more
The Ithaca Voice • July 13, 2015
Ithaca-based startup Grainful is making a push into the national market, expanding distribution of its frozen entrees made from steel cut oats. The company highlighted its growth and product offerings, emphasizing healthy and convenient meal options....more
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