HQ Function

The headquarters serves as the central hub for Grain de Malice's operations, including brand strategy, design and collection development, marketing, merchandising, e-commerce, and administrative functions, leveraging synergies within the FashionCube ecosystem.

Notable Features:

Part of a modern, purpose-built campus (FashionCube) designed to foster collaboration and innovation among various fashion brands. Likely includes open-concept office spaces, design studios, showrooms, and shared services.

Work Culture:

A dynamic and creative environment focused on fast-fashion retail. The culture likely emphasizes collaboration, customer-centricity, agility, and an entrepreneurial spirit, in line with the values of the Mulliez group. Passion for fashion and product is a key element.

HQ Significance:

The Roncq headquarters is significant as it centralizes Grain de Malice's core decision-making and operational management, enabling strategic alignment with other FashionCube brands and access to shared resources and expertise within the larger Mulliez network.

Values Reflected in HQ: The headquarters' design and operation likely reflect values such as collaboration, innovation, efficiency, agility, and a strong focus on the fashion product and customer experience.

Location:

Grain de Malice primarily operates in France and Belgium, with a strong network of physical stores and a significant e-commerce presence catering to these core markets. While its main physical footprint is concentrated in these European countries, its online platform extends its reach. Global functions such as product sourcing, supply chain management, and IT infrastructure are often integrated or supported by the broader FashionCube organization and the Mulliez family association's extensive international network.

Street Address:

1 Rond-Point de l'Europe (FashionCube Campus)

City:

Roncq

State/Province:

Hauts-de-France

Country:

France