Graff
Graff's Overview
Graff is a British multinational luxury jeweller, headquartered in London. Founded by Laurence Graff in 1960, the company is globally recognized for its exceptional craftsmanship, innovative designs, and the acquisition and setting of some of the world's most famous and rare diamonds. Graff operates an international network of boutiques, offering high jewellery, fine jewellery, engagement rings, and luxury Swiss watches, catering to a discerning clientele.
Where is Graff's Headquarters?
HQ Function
The London headquarters serves as the nerve center for Graff's global operations, including design and innovation, strategic brand management, marketing, finance, and corporate governance.
Notable Features:
Situated in Mayfair, embodying the brand's luxury status. The building likely features secure vaults, private viewing rooms for esteemed clients, and bespoke design studios, reflecting meticulous attention to detail and security.
Work Culture:
A demanding and sophisticated environment focused on excellence, precision craftsmanship, client discretion, and deep knowledge of haute joaillerie. Collaboration among artisans, designers, gemologists, and client advisors is paramount.
HQ Significance:
Central to Graff's global strategy, design innovation, and enduring brand identity. It is where key decisions are made, rare gemstones are assessed, and the Graff legacy is continuously shaped and preserved.
Values Reflected in HQ: The headquarters mirrors Graff's core values: unparalleled quality, artistic innovation, the pursuit of rarity in materials, exceptional craftsmanship, and the provision of utmost discretion and personalized service.
Location:
Graff maintains a significant global presence with functions spanning design, craftsmanship, sourcing, retail, and client services. Its vertically integrated operations include design ateliers and workshops in London where master craftsmen create exquisite pieces. Gemologists travel the world to source the rarest diamonds and gemstones. Manufacturing of fine jewellery and watches adheres to the highest Swiss and British standards. A network of over 60 boutiques in key international cities (including London, New York, Paris, Geneva, Tokyo, Hong Kong, Shanghai, Dubai) provides exclusive retail experiences. Global marketing and public relations teams manage brand image and communications worldwide, ensuring a consistent ultra-luxury experience for clients across all touchpoints.
Street Address:
28-29 Albemarle Street
City:
London
State/Province:
England
Country:
United Kingdom
Graff's Global Presence
New York, NY, USA
Address: 710 Madison Avenue, New York, NY 10065
Serves as a primary point of sale and client engagement for the US market, catering to high-net-worth individuals and collectors, and strengthening brand presence in a major global financial and cultural hub.
Paris, France
Address: 17 Place Vendôme, 75001 Paris
Key European retail location, reinforcing Graff's luxury positioning in a historically significant jewellery market. Caters to European customers and international tourists seeking exclusive pieces.
Hong Kong, SAR China
Address: Shop 206-208, Landmark Alexandra, 18 Chater Road, Central
Serves as a vital hub for the Asian market, which has a strong appetite for high-value gemstones and luxury goods. Supports client relations and sales growth in the dynamic Asia-Pacific region.
Buying Intent Signals for Graff
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Graff
As of April 2025, Graff' leadership includes:
Investors of Graff
Graff has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As a privately held, family-led company, Graff generally does not make public announcements regarding routine executive team changes. High-level leadership, particularly within the Graff family, has demonstrated long-term stability. No major, publicly disclosed executive appointments or departures have been noted in the mainstream financial or industry press in the last 12 months.
Technology (Tech Stack) used by Graff
Discover the tools Graff uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Graff Email Formats and Examples
While Graff's specific internal email format is not publicly confirmed, companies in the luxury sector often use standardized professional formats. Common patterns include [first_initial][last]@graff.com or [first].[last]@graff.com. For example, an email for a hypothetical 'Jane Doe' might be jdoe@graff.com or jane.doe@graff.com.
[first].[last]@graff.com or [first_initial][last]@graff.com
Format
example: f.graff@graff.com (illustrative, based on common formats)
Example
70%
Success rate
News and media
Forbes • January 24, 2024
Graff's Latest High Jewelry Collection Is A Celebration Of Yellow Diamonds
Graff unveiled its 'Sunrise' high jewelry collection, a dazzling showcase focusing on the beauty and rarity of yellow diamonds. The collection features an array of magnificent necklaces, earrings, rings, and bracelets, highlighting Graff's mastery in sourcing and setting these exceptional gemstones....more
National Jeweler • December 5, 2023
Graff Reopens Bal Harbour Salon with New Design Concept
Graff celebrated the reopening of its boutique in Bal Harbour Shops, Florida, featuring a new interior design concept by Peter Marino. The renovated salon offers an enhanced luxury experience for clients, showcasing Graff's latest high jewellery and watch collections....more
Wallpaper.com • April 20, 2023
Graff’s new Tokyo flagship store is a gem
Graff opened a new flagship store in Ginza, Tokyo, Japan. The store, designed by Curiosity, features a striking façade and luxurious interiors, reflecting the brand's commitment to exceptional craftsmanship and client experience in a key Asian market....more
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