What Does Grade.us Do?

Total employees7
HeadquartersAustin
Founded2013

Grade.us is a comprehensive white-label review management and marketing platform designed for marketers, agencies, and SEO professionals. Its primary mission is to empower businesses to effectively manage and leverage customer reviews to build a stronger online reputation, enhance customer experience, and drive growth. The platform offers a suite of tools for review generation, monitoring across various sites, marketing of positive reviews, and detailed reporting. Originally an independent company, Grade.us was acquired by Traject in 2019, which was subsequently acquired by Semrush in March 2022. Now, Grade.us operates as a key product within the Semrush ecosystem, benefiting from the broader resources and market presence of its parent company while continuing to focus on specialized reputation management solutions.

Where Is Grade.us's Headquarters?

HQ Function

Serves as an operational base for the Grade.us product team, focusing on development, marketing, and support, leveraging the dynamic Austin tech ecosystem.

Notable Features:

Located within Capital Factory, Austin's prominent center for entrepreneurs and tech innovation, offering extensive networking and collaborative opportunities.

Work Culture:

Reflects an energetic, innovative, and collaborative culture typical of a tech entity within a major co-working and accelerator environment. Emphasis is placed on agility and customer-centric solutions development.

HQ Significance:

The Austin location connects the Grade.us team to a vibrant tech community, facilitating talent acquisition, partnerships, and staying at the forefront of industry trends. Capital Factory's environment supports ongoing innovation for the product line.

Values Reflected in HQ: The choice of a dynamic co-working space like Capital Factory reflects values such as innovation, collaboration, community engagement, and adaptability in a fast-paced tech landscape.

Location:

As a product within the Semrush portfolio, Grade.us benefits from and contributes to Semrush's extensive global presence. The platform is accessible to and utilized by customers worldwide. Support, development, and operational functions for Grade.us are integrated within Semrush's global infrastructure, which includes offices and teams across North America, Europe, and other regions, enabling it to effectively serve a diverse international client base.

Street Address:

106 E 6th St

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Grade.us Operate Around the World?

Boston, Massachusetts/USA

Address: 800 Boylston Street, Suite 2475, Boston, MA 02199, USA

Serves as the central hub for Semrush's North American operations and global leadership, providing strategic oversight, resources, and corporate support to all its products and brands, including Grade.us.

Buying Intent Signals for Grade.us

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Grade.us? Meet the Executive Team

As of April 2025, Grade.us' leadership includes:

Oleg Shchegolev - Chief Executive Officer, Semrush
Eugene Levin - President, Semrush
Brian Mulroy - Chief Financial Officer, Semrush
Delphine Labat - Chief People Officer, Semrush
Channing Ferrer - Chief Sales Officer, Semrush

Who's Investing in Grade.us?

Grade.us has been backed by several prominent investors over the years, including:

Greycroft
e.ventures
Sigulerman Guff Management

What Leadership Changes Has Grade.us Seen Recently?

Hire1
Exits1

In the past 12 months, key executive changes at Semrush, the parent company of Grade.us, included the appointment of a new Chief Financial Officer.

Departures

Evgeny Fetisov, Evgeny Fetisov stepped down as CFO of Semrush following the appointment of a successor.

New Appointments:

Brian Mulroy, Brian Mulroy appointed as new CFO of Semrush, bringing extensive financial leadership experience to the company.

What Technology (Tech Stack) Is Used byGrade.us?

Discover the tools Grade.us uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Grade.us Email Formats and Examples

While Grade.us is part of Semrush, direct communications or support related to the Grade.us product may still utilize @grade.us email addresses. The most common email format observed for Grade.us is [first].[last]@grade.us. Other formats might exist but are less prevalent.

[first].[last]@grade.us

Format

jane.doe@grade.us

Example

70%

Success rate

What's the Latest News About Grade.us?

Grade.us BlogApril 25, 2024

Grade.us Blog: How To Automate Review Requests That Convert (6 Ways)

Grade.us published an insightful guide on its blog detailing six effective methods for automating review requests. The article aims to help businesses increase the volume of customer feedback and improve conversion rates for obtaining valuable online reviews....more

Grade.us BlogFebruary 15, 2024

Grade.us Introduces Multi-Location Review Auto-Posting to Social Media

Grade.us announced a significant platform update with the introduction of a new feature that allows businesses managing multiple locations to automatically post customer reviews to their respective social media profiles. This enhancement is designed to help businesses streamline their social media marketing efforts and amplify their positive online reputation....more

Semrush Press ReleaseMarch 1, 2022

Semrush Closes Acquisition of Marketing Agency Management Toolkit Traject (including Grade.us)

Semrush announced the completion of its acquisition of Traject, a suite of marketing tools that included Grade.us. This strategic acquisition aimed to expand Semrush's offerings for digital marketing agencies and professionals....more

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