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Grade.us is a comprehensive white-label review management and marketing platform designed for marketers, agencies, and SEO professionals. Its primary mission is to empower businesses to effectively manage and leverage customer reviews to build a stronger online reputation, enhance customer experience, and drive growth. The platform offers a suite of tools for review generation, monitoring across various sites, marketing of positive reviews, and detailed reporting. Originally an independent company, Grade.us was acquired by Traject in 2019, which was subsequently acquired by Semrush in March 2022. Now, Grade.us operates as a key product within the Semrush ecosystem, benefiting from the broader resources and market presence of its parent company while continuing to focus on specialized reputation management solutions.
Serves as an operational base for the Grade.us product team, focusing on development, marketing, and support, leveraging the dynamic Austin tech ecosystem.
Located within Capital Factory, Austin's prominent center for entrepreneurs and tech innovation, offering extensive networking and collaborative opportunities.
Reflects an energetic, innovative, and collaborative culture typical of a tech entity within a major co-working and accelerator environment. Emphasis is placed on agility and customer-centric solutions development.
The Austin location connects the Grade.us team to a vibrant tech community, facilitating talent acquisition, partnerships, and staying at the forefront of industry trends. Capital Factory's environment supports ongoing innovation for the product line.
As a product within the Semrush portfolio, Grade.us benefits from and contributes to Semrush's extensive global presence. The platform is accessible to and utilized by customers worldwide. Support, development, and operational functions for Grade.us are integrated within Semrush's global infrastructure, which includes offices and teams across North America, Europe, and other regions, enabling it to effectively serve a diverse international client base.
106 E 6th St
Austin
Texas
USA
Address: 800 Boylston Street, Suite 2475, Boston, MA 02199, USA
Serves as the central hub for Semrush's North American operations and global leadership, providing strategic oversight, resources, and corporate support to all its products and brands, including Grade.us.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Grade.us' leadership includes:
Grade.us has been backed by several prominent investors over the years, including:
In the past 12 months, key executive changes at Semrush, the parent company of Grade.us, included the appointment of a new Chief Financial Officer.
Discover the tools Grade.us uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Grade.us is part of Semrush, direct communications or support related to the Grade.us product may still utilize @grade.us email addresses. The most common email format observed for Grade.us is [first].[last]@grade.us. Other formats might exist but are less prevalent.
[first].[last]@grade.us
Format
jane.doe@grade.us
Example
70%
Success rate
Grade.us Blog • April 25, 2024
Grade.us published an insightful guide on its blog detailing six effective methods for automating review requests. The article aims to help businesses increase the volume of customer feedback and improve conversion rates for obtaining valuable online reviews....more
Grade.us Blog • February 15, 2024
Grade.us announced a significant platform update with the introduction of a new feature that allows businesses managing multiple locations to automatically post customer reviews to their respective social media profiles. This enhancement is designed to help businesses streamline their social media marketing efforts and amplify their positive online reputation....more
Semrush Press Release • March 1, 2022
Semrush announced the completion of its acquisition of Traject, a suite of marketing tools that included Grade.us. This strategic acquisition aimed to expand Semrush's offerings for digital marketing agencies and professionals....more
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