What Does Gracenote Do?

Total employees1191
HeadquartersEmeryville
Founded1998

Gracenote, a Nielsen company, is a premier provider of entertainment data and technology. It powers the world's leading music, video, and sports platforms and devices. Gracenote provides comprehensive metadata, content IDs, and related offerings, enabling enhanced search, discovery, and personalized experiences for consumers. Its data underpins popular digital media services, smart TVs, connected cars, and more, making it easier for audiences to connect with the content they love.

Where Is Gracenote's Headquarters?

HQ Function

The Emeryville headquarters serves as the central hub for Gracenote's global operations, including executive leadership, product development, engineering, data science, and corporate strategy.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, equipped with advanced technology infrastructure supporting its extensive data operations. Likely offers views of the San Francisco Bay.

Work Culture:

A dynamic and innovative work environment focused on cutting-edge technology in the entertainment sector. The culture promotes collaboration, data-driven decision-making, and a passion for media and entertainment.

HQ Significance:

Its Bay Area location provides access to a rich talent pool in technology and data science, and proximity to numerous tech partners and clients, fostering innovation and industry leadership.

Values Reflected in HQ: The headquarters likely reflects values of innovation, precision, global connectivity, and a commitment to shaping the future of entertainment discovery.

Location:

Gracenote supports global functions including comprehensive data acquisition, processing, and curation for music, TV, movies, and sports. Its worldwide offices facilitate localized product development, sales, client services, and engineering to meet the specific needs of diverse international markets and ensure the highest quality entertainment data for clients globally.

Street Address:

2000 Powell Street, Suite 1500

City:

Emeryville

State/Province:

CA

Country:

USA

Where Else Does Gracenote Operate Around the World?

New York, NY/USA

Address: 85 Broad St, New York, NY 10004 (Nielsen Building, likely co-located)

Serving the dense concentration of media companies, sports leagues, and advertising agencies in the New York metropolitan area and the broader East Coast.

London, UK

Address: Nielsen House, Oxford Business Park South, John Smith Dr, Oxford OX4 2WB (Nielsen UK HQ, Gracenote likely has presence or a dedicated London office for specific teams)

Catering to the diverse entertainment and media landscape across EMEA, including localization, regional sports coverage, and client support.

Seoul, South Korea

Address: Gangnam Finance Center, 152 Teheran-ro, Gangnam-gu, Seoul (General area for tech companies, Nielsen/Gracenote may have an office here or similar)

Serving the rapidly growing digital media and entertainment sector in South Korea and the broader Asia-Pacific region, ensuring comprehensive local content coverage.

Tokyo, Japan

Address: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo (Nielsen Japan, Gracenote likely co-located)

Providing localized entertainment data and services tailored to Japanese media consumption habits and industry requirements.

Buying Intent Signals for Gracenote

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Gracenote? Meet the Executive Team

As of April 2025, Gracenote' leadership includes:

Simon Adams - Chief Product Officer
Filiz Bahmanpour - VP, Product
Trent Wheeler - SVP, Head of Product (previously prominent, current role within Nielsen structure may vary)
Geetha Ranganathan - VP, Product Management, Inclusion Analytics

Who's Investing in Gracenote?

Gracenote has been backed by several prominent investors over the years, including:

Nielsen (Parent Company)
Elliott Investment Management L.P. (As part of Nielsen's private equity ownership)
Brookfield Business Partners L.P. (As part of Nielsen's private equity ownership)

What Leadership Changes Has Gracenote Seen Recently?

Hire0
Exits0

Specific Gracenote divisional executive changes are often part of broader Nielsen announcements and may not be widely publicized independently. Leadership continuity is generally maintained for key product and operational roles. Any significant changes would typically be announced by Nielsen.

What Technology (Tech Stack) Is Used byGracenote?

Discover the tools Gracenote uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Gracenote Email Formats and Examples

As a Nielsen company, Gracenote employees typically use Nielsen's corporate email domain. The most common formats are [first].[last]@nielsen.com or [first_initial][last]@nielsen.com.

[first].[last]@nielsen.com

Format

jane.doe@nielsen.com

Example

80%

Success rate

What's the Latest News About Gracenote?

Gracenote Official WebsiteFebruary 20, 2024

Gracenote News: Gracenote Persona Drives Content Discovery and Personalization with New AI-Powered Taste Clusters

Gracenote announced new AI-powered 'Taste Clusters' for its Gracenote Persona solution. These clusters group individuals based on nuanced viewing preferences, enabling streaming services and content aggregators to deliver more relevant recommendations and enhance user engagement....more

Gracenote Official WebsiteOctober 26, 2023

Gracenote News: Gracenote Launches Streaming Sports Catalogs to Help Viewers Navigate Fragmented Landscape

Gracenote introduced Gracenote Streaming Sports Catalogs, a new dataset aimed at simplifying sports viewing. It helps Smart TV manufacturers and content platforms connect fans to live games and sports programming across various OTT services....more

TV TechnologyJune 13, 2023

Gracenote News: Gracenote Expands Inclusion Analytics Globally

Gracenote announced the global expansion of its Inclusion Analytics solution, providing studios, networks, and streaming platforms with deeper insights into on-screen diversity and representation in content across new markets including the U.K., Canada, and Australia....more

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