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GPS Trackit's Overview

Total employees199
HeadquartersRaleigh
Founded2002

GPSTrackIt, now a part of Lytx, is a leading provider of GPS tracking and fleet management solutions designed to help businesses enhance operational efficiency, reduce operational costs, and improve driver safety. Their offerings include real-time vehicle and asset tracking, ELD (Electronic Logging Device) compliance solutions, comprehensive fleet reporting, and integration with video telematics through Lytx. GPSTrackIt caters to a diverse range of industries, providing them with actionable insights to better manage their mobile workforce and assets. The acquisition by Lytx in May 2023 has further strengthened its capabilities by integrating Lytx's advanced AI and machine vision technologies.

Where is GPS Trackit's Headquarters?

HQ Function

Serves as an operational hub for Lytx, including teams supporting the GPSTrackIt product line. Functions include sales, customer support, and ongoing development for fleet management solutions.

Notable Features:

Modern office facility located in a prominent business district, designed to foster collaboration and innovation for Lytx and its brands. It likely features open-plan workspaces and technology-enabled meeting rooms.

Work Culture:

As part of Lytx, the work culture emphasizes innovation in AI and video telematics, customer success, and a collaborative environment. GPSTrackIt teams contribute to a fast-paced, technology-driven atmosphere focused on delivering impactful solutions.

HQ Significance:

This Lytx office location represents the integration of GPSTrackIt's expertise into Lytx's broader portfolio, leveraging Lytx's extensive resources and established market presence to enhance and expand fleet management solutions.

Values Reflected in HQ: The operational hub reflects Lytx's commitment to technological advancement, customer-centric solutions, and providing a dynamic work environment for its teams, including those dedicated to the GPSTrackIt product line.

Location:

As part of Lytx, GPSTrackIt benefits from Lytx's established global presence. Lytx supports customers and operations in numerous countries worldwide, with key functions including sales, customer support, research & development, and data analysis distributed across North America, Europe, and other international regions. This global infrastructure ensures comprehensive support and solution delivery for GPSTrackIt users, regardless of where their fleets operate.

Street Address:

1 Glenwood Avenue, Suite 900

City:

Raleigh

State/Province:

North Carolina

Country:

USA

GPS Trackit's Global Presence

San Diego, California, USA

Address: 9785 Towne Centre Dr, San Diego, CA 92121, USA

Serves as the central hub for Lytx's global operations, product development leadership, corporate strategy, and executive management, directly influencing the direction, innovation, and support for GPSTrackIt offerings worldwide.

Milton Keynes, United Kingdom

Address: Lytx UK Ltd, Suite 301, Midsummer Court, 314 Midsummer Boulevard, Milton Keynes, MK9 2UB, UK

Manages Lytx's and by extension GPSTrackIt's presence in the European market, tailoring services and support to meet regional compliance and business needs.

Buying Intent Signals for GPS Trackit

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of GPS Trackit

As of April 2025, GPS Trackit' leadership includes:

Brandon Nixon - Chairman and CEO, Lytx
Rajesh Rudraradhya - Chief Technology Officer, Lytx
Eddie Bermudez - General Manager - Small Market & GPSTrackIt, Lytx
Allison Cerra - Chief Marketing Officer, Lytx
Emily Not Williams - Chief People Officer, Lytx

Investors of GPS Trackit

GPS Trackit has been backed by several prominent investors over the years, including:

Insight Partners
Clearlake Capital Group
HarbourVest Partners
Guggenheim Investments
Triangle Peak Partners

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits0

GPSTrackIt was acquired by Lytx in May 2023, integrating its leadership structure within Lytx. Key executive movements at Lytx over the past year include strategic hires to bolster marketing and people operations, strengthening the parent company's leadership team which oversees the GPSTrackIt brand and its market strategy.

New Appointments:

Allison Cerra, Allison Cerra was appointed as Lytx's Chief Marketing Officer to lead global marketing strategy and execution, impacting brand positioning for all products including GPSTrackIt.
Emily Not Williams, Emily Not Williams joined Lytx as Chief People Officer, tasked with leading human resources, talent strategy, and company culture initiatives across the organization.

Technology (Tech Stack) used by GPS Trackit

Discover the tools GPS Trackit uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GPS Trackit Email Formats and Examples

While historical GPSTrackIt email formats may exist, with its acquisition by Lytx, communication is increasingly centralized under Lytx's domain. Common email patterns for Lytx include first initial followed by last name, or first name separated by a period from the last name.

For Lytx (parent company): [first_initial][last]@lytx.com or [first].[last]@lytx.com. For GPSTrackIt historically: [first_initial][last]@gpstrackit.com

Format

jsmith@lytx.com or jane.doe@lytx.com (Lytx examples). For GPSTrackIt (legacy/specific teams): jdoe@gpstrackit.com

Example

85%

Success rate

News and media

Lytx NewsroomFebruary 5, 2024

Lytx Showcases a New Era of Fleet Management Solutions at Manifest 2024

Lytx highlighted its comprehensive suite of fleet management solutions at Manifest 2024, including technologies and services stemming from its portfolio companies like GPSTrackIt. The showcase emphasized integrated video telematics, AI-powered analytics, and ELD compliance to enhance safety and efficiency for fleets....more

Lytx NewsroomDecember 6, 2023

Lytx Surpasses 500,000 Global Subscribers for its Lytx LENS Asset Tracking Solution

Lytx announced a significant milestone of over 500,000 global subscribers for its Lytx LENS asset tracking solution. This growth reflects the increasing demand for advanced tracking capabilities, an area where GPSTrackIt's expertise contributes to Lytx's overall offerings....more

Lytx NewsroomMay 9, 2023

Lytx Acquires GPSTrackIt, Expanding Its Global Leadership in Video Telematics and Fleet Management

Lytx announced its acquisition of GPSTrackIt, a move aimed at broadening Lytx's fleet management capabilities and market reach. The combination integrates GPSTrackIt's strong GPS tracking solutions with Lytx's advanced video telematics and AI, promising enhanced value for customers of both companies....more

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