GORUCK
GORUCK's Overview
GORUCK is an American company founded by former Green Beret Jason McCarthy, specializing in designing and manufacturing high-quality, durable rucksacks, footwear, apparel, and related gear. Renowned for its 'Built in the USA' products and lifetime SCARS guarantee, GORUCK also offers challenging team-based endurance events (like the GORUCK Challenge) and rucking-based training programs. The company aims to build a bridge between the military and civilian worlds, fostering community, resilience, and fitness through its products and experiences. Their core philosophy revolves around quality, toughness, and empowering individuals to be 'better Americans'.
Where is GORUCK's Headquarters?
HQ Function
The Jacksonville Beach facility serves as GORUCK's primary hub for leadership, product design and innovation, marketing strategy, operational management, and coordination of their global community events.
Notable Features:
While specific internal features are not widely publicized, the HQ is strategically located near the Atlantic coast, likely fostering an environment that encourages the active lifestyle GORUCK promotes. It's expected to be a practical, functional space rather than an opulent corporate office, reflecting the brand's utilitarian ethos.
Work Culture:
The work culture at GORUCK HQ is reported to be mission-driven and intense, mirroring the brand's military heritage. It emphasizes teamwork, accountability, resilience, and a deep passion for the GORUCK lifestyle, including rucking and physical fitness. There's a strong focus on quality, American craftsmanship, and community building.
HQ Significance:
Relocating to Jacksonville Beach from Bozeman, MT, allowed GORUCK to consolidate operations and tap into a vibrant coastal community. The HQ is central to developing their product lines, managing global e-commerce, and orchestrating their numerous events, playing a key role in the brand's growth and identity.
Values Reflected in HQ: The headquarters likely reflects GORUCK's core values: toughness (functional design), quality (attention to detail in operations), community (collaborative workspaces), and service. Its location promotes an active lifestyle, aligning with the brand's mission.
Location:
GORUCK primarily operates from its Jacksonville Beach, FL headquarters, with a significant portion of its team working remotely across the United States. The company serves a global customer base through its robust e-commerce platform, shipping products worldwide. GORUCK also has an international footprint through its GORUCK Challenge events, which have been held in numerous countries, and its GORUCK Scars program provides lifetime repairs for gear, accessible to customers globally. They also operate a fulfillment and repair facility, historically in Washington state, to support West Coast and international logistics.
Street Address:
415 3rd St S, Unit B
City:
Jacksonville Beach
State/Province:
FL
Country:
USA
GORUCK's Global Presence
Buying Intent Signals for GORUCK
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Executive Team of GORUCK
As of April 2025, GORUCK' leadership includes:
Investors of GORUCK
GORUCK has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major public announcements regarding high-profile executive hires or departures at GORUCK have been identified in the last 12 months. The core leadership team appears stable.
Technology (Tech Stack) used by GORUCK
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GORUCK Email Formats and Examples
GORUCK primarily utilizes the email format of first name followed by '@goruck.com'. This is a common pattern for direct communication with team members.
first@goruck.com
Format
jason@goruck.com
Example
85%
Success rate
News and media
GORUCK News • May 7, 2024
GORUCK Introduces New Sand Medicine Balls
GORUCK has expanded its training equipment line with the launch of new Sand Medicine Balls. These are designed for versatile strength and conditioning workouts, emphasizing durability and functionality, consistent with the GORUCK brand....more
GORUCK News / Carryology • February 20, 2024
GORUCK x Carryology Kaidan Collection Launched
GORUCK collaborated with Carryology, a renowned bag and carry gear review site, to release the limited edition 'Kaidan' collection. This collaboration featured uniquely designed rucksacks and accessories, blending GORUCK's ruggedness with Carryology's design insights, and was highly anticipated by fans of both brands....more
SOFREP • October 27, 2023
Two Finishers Conquer GORUCK Selection Class 026
GORUCK Selection, known as one of the toughest endurance events in the world, saw two individuals successfully complete its grueling 48+ hour challenge for Class 026. The event tests physical and mental fortitude to extreme limits, embodying the core spirit of GORUCK....more
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