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gorjana is a contemporary jewelry brand founded in 2004 by Gorjana Reidel and Jason Griffin Reidel. Headquartered in Laguna Beach, California, the company is known for its versatile, layerable, and affordable fine jewelry, often featuring gold-plated, sterling silver, and natural gemstone designs. With a focus on everyday wear and effortless style, gorjana has rapidly expanded its presence through e-commerce and a growing number of retail stores across the United States. The brand emphasizes quality craftsmanship and timeless designs that aim to make women feel beautiful and confident.
The headquarters serves as the central hub for design, product development, marketing, operations, e-commerce management, and overall business strategy.
Likely features a modern, open-concept design studio fostering creativity, collaborative workspaces, and showrooms reflecting the brand's minimalist and chic aesthetic. Emphasis on natural light and comfortable meeting spaces.
gorjana's HQ work culture is often described as creative, collaborative, fast-paced, and entrepreneurial, reflecting its roots as a founder-led company. There's a strong emphasis on teamwork, innovation, and a positive work environment, infused with a laid-back Southern California vibe.
The Laguna Hills headquarters is pivotal for maintaining brand consistency, driving innovation in jewelry design, and managing the rapid expansion of its retail and online presence.
gorjana primarily operates within the United States, with a strong e-commerce platform shipping across the country and a rapidly expanding network of physical retail stores. While direct international retail operations are limited, their products are available to international customers through their website and select online retail partners. Global support functions include international shipping logistics for online orders and customer service catering to a global audience. In May 2024, gorjana announced its first international store opening in Vancouver, Canada, marking a new phase of global expansion.
23000 Mill Creek Dr, Suite B
Laguna Hills
CA
USA
Address: Undisclosed (Likely Showroom/PR Office in Fashion District or similar)
Supports brand presence in a key fashion and media market, managing relationships with East Coast retailers, press, and influencers.
Address: Multiple undisclosed locations (Strategic US hubs)
Ensures efficient product distribution across the United States to support online sales and the growing network of retail stores.
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As of April 2025, gorjana' leadership includes:
gorjana has been backed by several prominent investors over the years, including:
gorjana has seen some key leadership changes, notably with the appointment of a new Chief Marketing Officer in late 2023, signaling a continued focus on brand growth and market expansion.
Discover the tools gorjana uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
gorjana likely utilizes common corporate email formats. The most probable formats include first name initial followed by last name, or first name separated by a dot from the last name, at their domain gorjana.com.
[first].[last]@gorjana.com or [first_initial][last]@gorjana.com
Format
jane.doe@gorjana.com or jdoe@gorjana.com
Example
80%
Success rate
Retail Insider • May 2, 2024
California-based jewelry brand gorjana will open its first international store location this summer in Vancouver, British Columbia. The store will be located at 2027 West 4th Avenue in the Kitsilano area, marking a significant step in the company's expansion strategy....more
Forbes • April 2, 2024
gorjana is rapidly expanding its physical retail footprint, with a new store opening in Charlotte's SouthPark Mall. This addition is part of the company's strategy to reach 100 stores by 2027, driven by strong performance in its existing brick-and-mortar locations....more
WWD • October 24, 2023
Gorjana has appointed Bridget Tarter as its new chief marketing officer. Tarter, formerly of Kate Spade, will spearhead marketing initiatives to support the brand's ongoing growth and retail expansion....more
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