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Gorenje Group
What Does Gorenje Group Do?
Gorenje Group, founded in 1950 in Slovenia, is a prominent European manufacturer of high-quality home appliances, renowned for its design, innovation, and user-friendly solutions. In 2018, Gorenje became a vital part of Hisense Group, a global technology leader in consumer electronics and home appliances, and now operates under Hisense Europe. The Gorenje brand, alongside others like Asko and Mora, continues to offer a wide array of products including cooking appliances, refrigeration, laundry care, and dishwashers. The integration with Hisense has further strengthened its R&D capabilities, manufacturing scale, and global market reach, while preserving Gorenje's European design heritage and commitment to quality.
Where Is Gorenje Group's Headquarters?
HQ Function
Serves as a primary European hub for Hisense Europe, encompassing advanced manufacturing facilities, R&D centers focusing on home appliance innovation, strategic management, and administrative operations for the Gorenje brand and other Hisense Europe activities.
Notable Features:
The Velenje campus is an extensive industrial complex featuring state-of-the-art production lines, dedicated design studios, and significant R&D laboratories. It has historically been one of Slovenia's largest industrial sites and a center of technological development in the appliance sector.
Work Culture:
The work culture combines Gorenje's rich legacy of Slovenian engineering excellence and design-centric philosophy with Hisense's global, dynamic, and innovation-driven corporate environment. Emphasis is placed on quality, sustainability, teamwork, and adapting to global market trends.
HQ Significance:
Velenje is the birthplace of the Gorenje brand and symbolizes its deep European roots and manufacturing heritage. It continues to be a critical site for innovation and production of home appliances for the European market under Hisense, showcasing a successful blend of local tradition and global strength.
Values Reflected in HQ: The headquarters reflects core values such as design excellence (Gorenje's hallmark), technological innovation, quality craftsmanship, a commitment to European manufacturing, and increasingly, sustainability and smart home integration under Hisense Europe.
Location:
As an integral part of Hisense Europe, Gorenje Group's products are distributed and sold in over 90 countries worldwide. Core global functions include robust R&D networks, strategically located manufacturing plants (primarily in Slovenia, Serbia, and the Czech Republic), comprehensive sales and marketing operations across Europe and other international markets, and dedicated after-sales support services. While Europe remains a primary focus, the affiliation with Hisense significantly expands its global reach and operational capabilities.
Street Address:
Partizanska cesta 12
City:
Velenje
State/Province:
Savinja
Country:
Slovenia
Where Else Does Gorenje Group Operate Around the World?
Valjevo, Serbia
Address: Bulevar Palih Ratnika Br.99, 14000 Valjevo, Serbia
Serves as a strategic production hub in Southeastern Europe, enhancing Hisense Europe's capacity to supply the European market efficiently. It leverages local manufacturing expertise and logistical benefits.
Hlubočky – Mariánské Údolí, Czech Republic
Address: Olomoucká 300, 783 61 Hlubočky – Mariánské Údolí, Czech Republic
Strengthens Hisense Europe's manufacturing capabilities in Central Europe, particularly for high-quality cooking appliances under the Mora brand, catering to regional and broader European demand.
Buying Intent Signals for Gorenje Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Gorenje Group? Meet the Executive Team
As of April 2025, Gorenje Group' leadership includes:
Who's Investing in Gorenje Group?
Gorenje Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has Gorenje Group Seen Recently?
No major publicly announced new hires or departures at the highest executive levels (President, CEO, COO, CFO) of Hisense Europe have been identified in the past 12 months. The leadership team has remained relatively stable following the integration of Gorenje Group.
What Technology (Tech Stack) Is Used byGorenje Group?
Discover the tools Gorenje Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Gorenje Group Email Formats and Examples
For communications related to the Gorenje brand or its legacy entities, email addresses typically use the @gorenje.com domain. Common formats include [firstname].[lastname]@gorenje.com or [f][lastname]@gorenje.com (e.g., j.doe@gorenje.com or jdoe@gorenje.com). For broader Hisense Europe communications, email formats may align with Hisense's global standards, such as [lastname][firstnameinitial]@hisense.com. The exact format can vary by department and region.
firstname.lastname@gorenje.com or flastname@gorenje.com
Format
jane.doe@gorenje.com
Example
75%
Success rate
What's the Latest News About Gorenje Group?
hisense-europe.com • March 18, 2024
Hisense Europe achieves record sales revenue and profit in 2023, surpassing EUR 3 billion
Hisense Europe announced record sales revenue exceeding EUR 3 billion and a record profit for the fiscal year 2023. The company highlighted plans for further investments in research and development, and expansion of production capacities, including a new TV factory in Velenje and increased heat pump production....more
The Slovenia Times (reporting on MojeDelo.com survey) • April 16, 2024
Hisense Europe recognized among Slovenia's most reputable employers for 2023
In a nationwide survey conducted by MojeDelo.com, Hisense Europe (which includes Gorenje) was ranked as one of Slovenia's most reputable employers for 2023. It secured the third position overall and was named the top employer within the manufacturing sector....more
Hisense Europe Newsroom • February 7, 2024
Hisense (including Gorenje innovations) Showcases Latest Innovations at CES 2024
Hisense presented its newest technologies and products at CES 2024, with a strong emphasis on smart home ecosystems, sustainable solutions, and advanced display technologies. Innovations from Gorenje under the Hisense umbrella, particularly in smart kitchen appliances, were part of this showcase, aligning with the theme 'The Scenario-driven Future of Tech'....more
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