Gooten
Gooten's Overview
Gooten is a technology company that revolutionizes how online businesses and creators approach manufacturing and logistics. Specializing in print-on-demand (POD) and dropshipping, Gooten provides a robust platform that connects e-commerce stores with a global network of high-quality manufacturers and fulfillment partners. Their smart supply chain technology automates order processing, production, and shipping, enabling businesses to scale efficiently, reduce inventory risks, and offer a wide array of customizable products to customers worldwide. Gooten empowers brands to focus on growth and customer engagement while handling the complexities of product creation and delivery.
Where is Gooten's Headquarters?
HQ Function
Serves as the central hub for strategic leadership, business development, core technology platform management, and financial operations for the globally distributed team.
Notable Features:
Modern office space in the Chelsea neighborhood, designed to facilitate collaboration for in-person meetings and support the company's innovative and tech-focused operations. Specific architectural details are not widely publicized.
Work Culture:
While Gooten champions a primarily remote work culture that emphasizes flexibility and autonomy, the NYC hub offers a dynamic space for collaborative work sessions, team building, and embodies an innovative, fast-paced, and customer-centric approach when teams convene.
HQ Significance:
Acts as a strategic anchor in a major global business and technology hub, facilitating key partnerships, access to a diverse talent pool, and providing a physical touchpoint for the company's leadership and distributed teams.
Values Reflected in HQ: The NYC hub reflects Gooten's values of innovation, strategic growth, and provides a point of connection and collaboration for its globally distributed workforce.
Location:
Gooten supports businesses globally through its technology platform and an extensive, vetted network of over 30 manufacturing partners strategically located in North America, Europe, Asia, and other key regions. This distributed production network allows for localized fulfillment, reducing shipping times and costs for customers worldwide. While its corporate hub is in New York, its operational reach and employee base are international, serving a global clientele.
Street Address:
148 W 24th St, 7th Floor
City:
New York
State/Province:
NY
Country:
United States
Gooten's Global Presence
Global (Remote)
Address: Not Applicable (Distributed Workforce)
This distributed model supports Gooten's global operational scale, enhances flexibility, ensures business continuity, and provides access to a wide talent pool, aligning with their technology-driven platform and expansive manufacturing network.
Buying Intent Signals for Gooten
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Executive Team of Gooten
As of April 2025, Gooten' leadership includes:
Investors of Gooten
Gooten has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite or VP-level executive hires or exits have been publicly announced by Gooten in the last 12 months (approx. June 2023 - May 2024). Significant leadership transitions, such as the appointment of Brian Rainey as CEO and Maddy Alcala as Chief Growth Officer, occurred in January 2023, prior to this specific 12-month period.
Technology (Tech Stack) used by Gooten
Discover the tools Gooten uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Gooten Email Formats and Examples
Gooten primarily utilizes the 'first.last' email format for its employees. Understanding this pattern can be helpful for professional communication.
first.last@gooten.com
Format
jane.doe@gooten.com
Example
90%
Success rate
News and media
Gooten Blog • November 28, 2023
Gooten News: Introducing an Enhanced Design Editor Experience
Gooten announced an update to its Design Editor, aimed at providing users with a more intuitive and powerful tool for creating and customizing products. The enhancements focus on improving user experience and expanding creative capabilities for merchants....more
Gooten Blog • August 1, 2023
Gooten News: Gooten’s New Shopify App Listing
Gooten launched its new app listing on the Shopify App Store, designed to offer an improved and more seamless integration experience for Shopify merchants utilizing Gooten's print-on-demand fulfillment services....more
Gooten Press • January 10, 2023
Gooten News: Gooten Appoints Brian Rainey as Chief Executive Officer
Gooten announced the appointment of Brian Rainey as its new Chief Executive Officer. Maddy Alcala, Gooten's former CEO and Co-founder, transitioned to the role of Chief Growth Officer to focus on strategic expansion and market development....more
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