HQ Function

The headquarters serves as the central hub for goop's operations, including corporate management, content creation (editorial, podcast, video), product curation and development (beauty, wellness, fashion), e-commerce operations, and brand strategy.

Notable Features:

While specific details of the current 26th St suite are not widely publicized, goop's office environments are typically designed to reflect its brand aesthetic: bright, airy, with modern design elements and spaces that facilitate creativity and wellness, such as test kitchens or product labs as seen in past larger HQs.

Work Culture:

goop's work culture is often described as fast-paced, innovative, and mission-driven, with a strong emphasis on the brand's core values of wellness, curiosity, and modern living. Employees often share a passion for the lifestyle goop promotes.

HQ Significance:

Located in Santa Monica, the headquarters benefits from proximity to a rich talent pool in media, tech, and design, and is part of Southern California's influential lifestyle and wellness scene. It also keeps the company close to its founder's roots.

Values Reflected in HQ: The headquarters likely embodies goop's values through its design (modern, clean aesthetics), focus (spaces for content and product innovation in wellness), and location (connected to a progressive, health-conscious community).

Location:

goop's primary markets are the United States and Canada, with robust e-commerce operations serving these regions. The company ships to numerous other countries internationally, extending its product reach globally. Its digital content, including articles, newsletters, and podcasts, is accessible worldwide, giving it a significant international audience. While physical retail presence is concentrated in the US, goop has occasionally hosted international pop-up shops and events.

Street Address:

212 26th St, Suite 206

City:

Santa Monica

State/Province:

CA

Country:

USA