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goodr's Overview

Total employees149
HeadquartersInglewood
Founded2015

goodr is a Los Angeles-based lifestyle brand founded in 2015 by Stephen Lease and Ben Abell, built on the philosophy that active sunglasses should be fun, fashionable, functional, and affordable (the four Fs). The company set out to eliminate 'boring, expensive, and over-engineered' active eyewear. goodr offers a wide variety of vibrant, no-slip, no-bounce sunglasses designed for activities like running and cycling, yet stylish enough for everyday wear. Their brand is characterized by a playful, irreverent personality, unique product names (e.g., 'Flamingos on a Booze Cruise'), and a strong community focus, often using humor in their marketing.

Where is goodr's Headquarters?

HQ Function

The HQ is the primary hub for goodr's design, product development, marketing strategy, operations management, and administrative functions.

Notable Features:

While specific interior details are not extensively publicized, the 'goodr Cabana' is designed to reflect the brand's fun, vibrant, and energetic aesthetic. It likely features open, collaborative workspaces, colorful decor, and amenities that foster creativity and embody the active lifestyle goodr promotes.

Work Culture:

goodr's work culture is renowned for being energetic, collaborative, and deeply infused with their core value of 'fun.' Employees, often referred to as 'Flamingos' within the 'Lagoon' (the office), are encouraged to be authentic and contribute to a positive, playful, and inclusive atmosphere. The culture values creativity, a passion for the brand, an active lifestyle, and a sense of humor.

HQ Significance:

The Inglewood headquarters is pivotal to goodr's operations, acting as the nerve center for innovation, brand identity development, and global strategy. It's crucial for nurturing their unique company culture and spearheading their rapid growth in the active eyewear market.

Values Reflected in HQ: The headquarters' design and atmosphere aim to reflect goodr's core values: fun, fashion, function, 'ffordability, inclusivity, and a commitment to an active, joyful lifestyle. The space encourages creativity, teamwork, and a bit of irreverence.

Location:

goodr supports its global customer base through its robust e-commerce platform, which offers international shipping to numerous countries. Beyond direct-to-consumer sales, goodr has established a significant retail presence by partnering with a wide network of retailers and distributors across North America, Europe, Asia, Australia, and other regions, making their distinctive sunglasses accessible to a worldwide audience.

Street Address:

911 W. Hyde Park Blvd

City:

Inglewood

State/Province:

CA

Country:

USA

goodr's Global Presence

N/A - Centralized Operations

Address: goodr primarily centralizes its corporate operations, including design, marketing, and administration, at its headquarters in Inglewood, California.

This centralized approach allows goodr to maintain a cohesive brand identity, streamline decision-making, and foster its unique company culture effectively from its primary hub.

Buying Intent Signals for goodr

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of goodr

As of April 2025, goodr' leadership includes:

Stephen Lease - Co-Founder & CEO (Chief Executive Flamingo)
Ben Abell - Co-Founder
Keri Blunt - Chief Marketing Officer
Shaun Tinney - Chief Operating Officer

Investors of goodr

goodr has been backed by several prominent investors over the years, including:

VGCP
Phoenix Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no prominent C-suite executive hires or departures at goodr reported in major news outlets over the last 12 months. The core leadership team appears to be stable.

Technology (Tech Stack) used by goodr

Discover the tools goodr uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

goodr Email Formats and Examples

goodr commonly utilizes the email format of `first name` followed by `@goodr.com`. For example, an employee named Jane Doe would likely have an email address like jane@goodr.com. This format is typical for companies fostering a more direct and informal communication style.

first@goodr.com

Format

stephen@goodr.com

Example

85%

Success rate

News and media

GearJunkieMarch 20, 2024

goodr Drops Absurd 'MeggsAByte' Mach G Running Sunglasses

goodr released a new limited-edition colorway for its Mach G sunglasses called 'MeggsAByte,' inspired by a fictional AI overlord and featuring a playful, Y2K tech aesthetic, continuing their tradition of unique and fun product releases....more

ForbesDecember 7, 2023

How goodr Built A Business On Affordable Sunglasses And A Sense Of Humor

Forbes featured goodr, highlighting CEO Stephen Lease's insights on how the brand successfully built its business around affordable (typically $25-$35) active sunglasses and a distinctive, humor-driven marketing strategy that has resonated with consumers....more

PR NewswireAugust 1, 2023

goodr Sunglasses Announces Partnership with USA Pickleball

goodr announced its official partnership with USA Pickleball, the National Governing Body for the sport, becoming an official eyewear partner and further expanding its presence in popular recreational sports....more

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