goodr is a Los Angeles-based lifestyle brand founded in 2015 by Stephen Lease and Ben Abell, built on the philosophy that active sunglasses should be fun, fashionable, functional, and affordable (the four Fs). The company set out to eliminate 'boring, expensive, and over-engineered' active eyewear. goodr offers a wide variety of vibrant, no-slip, no-bounce sunglasses designed for activities like running and cycling, yet stylish enough for everyday wear. Their brand is characterized by a playful, irreverent personality, unique product names (e.g., 'Flamingos on a Booze Cruise'), and a strong community focus, often using humor in their marketing.
The HQ is the primary hub for goodr's design, product development, marketing strategy, operations management, and administrative functions.
While specific interior details are not extensively publicized, the 'goodr Cabana' is designed to reflect the brand's fun, vibrant, and energetic aesthetic. It likely features open, collaborative workspaces, colorful decor, and amenities that foster creativity and embody the active lifestyle goodr promotes.
goodr's work culture is renowned for being energetic, collaborative, and deeply infused with their core value of 'fun.' Employees, often referred to as 'Flamingos' within the 'Lagoon' (the office), are encouraged to be authentic and contribute to a positive, playful, and inclusive atmosphere. The culture values creativity, a passion for the brand, an active lifestyle, and a sense of humor.
The Inglewood headquarters is pivotal to goodr's operations, acting as the nerve center for innovation, brand identity development, and global strategy. It's crucial for nurturing their unique company culture and spearheading their rapid growth in the active eyewear market.
goodr supports its global customer base through its robust e-commerce platform, which offers international shipping to numerous countries. Beyond direct-to-consumer sales, goodr has established a significant retail presence by partnering with a wide network of retailers and distributors across North America, Europe, Asia, Australia, and other regions, making their distinctive sunglasses accessible to a worldwide audience.
911 W. Hyde Park Blvd
Inglewood
CA
USA
Address: goodr primarily centralizes its corporate operations, including design, marketing, and administration, at its headquarters in Inglewood, California.
This centralized approach allows goodr to maintain a cohesive brand identity, streamline decision-making, and foster its unique company culture effectively from its primary hub.
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As of April 2025, goodr' leadership includes:
goodr has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no prominent C-suite executive hires or departures at goodr reported in major news outlets over the last 12 months. The core leadership team appears to be stable.
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goodr commonly utilizes the email format of `first name` followed by `@goodr.com`. For example, an employee named Jane Doe would likely have an email address like jane@goodr.com. This format is typical for companies fostering a more direct and informal communication style.
first@goodr.com
Format
stephen@goodr.com
Example
85%
Success rate
GearJunkie • March 20, 2024
goodr released a new limited-edition colorway for its Mach G sunglasses called 'MeggsAByte,' inspired by a fictional AI overlord and featuring a playful, Y2K tech aesthetic, continuing their tradition of unique and fun product releases....more
Forbes • December 7, 2023
Forbes featured goodr, highlighting CEO Stephen Lease's insights on how the brand successfully built its business around affordable (typically $25-$35) active sunglasses and a distinctive, humor-driven marketing strategy that has resonated with consumers....more
PR Newswire • August 1, 2023
goodr announced its official partnership with USA Pickleball, the National Governing Body for the sport, becoming an official eyewear partner and further expanding its presence in popular recreational sports....more
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