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Goodman Fielder's Overview

Total employees2419
HeadquartersMacquarie Park
Founded1909

Goodman Fielder Australia is one of the largest listed food companies in Australasia, with a portfolio of iconic and trusted brands that are staples in households across Australia. The company manufactures, packages, distributes, markets, and sells a wide range of food products including bread, milk, cheese, chicken, flour, cooking oils, and spreads. Key brands include Helga's, Wonder White, Praise, White Wings, MeadowLea, and Puhoi Valley. Goodman Fielder Australia is committed to quality, innovation, and meeting the evolving needs of Australian consumers. It operates as part of the broader Goodman Fielder group, which is owned by Wilmar International and First Pacific.

Where is Goodman Fielder's Headquarters?

HQ Function

Serves as the central hub for strategic decision-making, corporate functions (including finance, HR, marketing, sales, and supply chain management), and overall business operations for the Australian market.

Notable Features:

Modern office facilities situated within a well-established business park, designed to promote collaboration and efficiency. Likely features open-plan workspaces, meeting rooms, and employee amenities.

Work Culture:

Characterized by a fast-paced environment typical of the FMCG industry, with a focus on innovation, consumer satisfaction, brand development, and teamwork. Emphasis on achieving commercial outcomes and driving growth for its diverse brand portfolio.

HQ Significance:

The headquarters is pivotal for coordinating national operations, managing relationships with major retailers, developing marketing strategies for its numerous brands, and driving innovation to maintain market leadership in various food categories across Australia.

Values Reflected in HQ: The headquarters likely reflects values such as efficiency, collaboration, innovation, and a strong focus on the Australian consumer and market dynamics.

Location:

While Goodman Fielder Australia's primary operational focus is on Australia and New Zealand, it is part of a larger international network through its parent companies, Wilmar International and First Pacific. This provides access to global supply chains, ingredient sourcing, R&D capabilities, and market insights, particularly within the Asia-Pacific region. While its branded products are predominantly sold in Australasia, some export activities to Pacific Islands and select Asian markets occur. The 'global presence' is more through its ownership structure and sourcing rather than widespread international brand offices.

Street Address:

Level 4, Building C, 11 Talavera Road

City:

Macquarie Park

State/Province:

NSW

Country:

Australia

Goodman Fielder's Global Presence

Erskine Park, NSW, Australia

Address: Site 2, 40-68 Lockwood Road, Erskine Park NSW 2759, Australia

Serves as a primary production and distribution hub for baked goods in New South Wales, supporting daily deliveries to supermarkets and food service channels.

Clayton South, VIC, Australia

Address: 140-148 Clayton Rd, Clayton South VIC 3169, Australia

Functions as a specialized national production center for dairy and grocery items within the Goodman Fielder portfolio, particularly for the Australian market.

Moorebank, NSW, Australia

Address: 45-49 Greenhills Ave, Moorebank NSW 2170, Australia

Complements other manufacturing sites in NSW to ensure consistent supply of food products to retailers and consumers in the region.

Murarrie, QLD, Australia

Address: 180-194 Fison Ave West, Murarrie QLD 4172, Australia

Ensures effective market penetration and product availability for Goodman Fielder brands throughout Queensland.

Buying Intent Signals for Goodman Fielder

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Goodman Fielder

As of April 2025, Goodman Fielder' leadership includes:

Bernard Duignan - Chief Executive Officer
Scott Weitemeyer - Chief Financial Officer
Simone Favaloro - Chief Marketing Officer
Andrew Tytherleigh - Chief People & Culture Officer

Investors of Goodman Fielder

Goodman Fielder has been backed by several prominent investors over the years, including:

Wilmar International
First Pacific Company Limited

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a privately held entity within Wilmar International and First Pacific, detailed executive movements for Goodman Fielder Australia are not always broadly publicized. Key leadership positions tend to be stable. Major changes would typically be communicated through internal announcements or limited industry press.

Technology (Tech Stack) used by Goodman Fielder

Discover the tools Goodman Fielder uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Goodman Fielder Email Formats and Examples

Goodman Fielder Australia most commonly uses the email format combining the first name and last name, separated by a dot, followed by @goodmanfielder.com or potentially @goodmanfielder.com.au for some roles.

firstname.lastname@goodmanfielder.com

Format

jane.doe@goodmanfielder.com

Example

85%

Success rate

News and media

Food & Drink BusinessNovember 15, 2023

Goodman Fielder's new solar farm to power Victorian operations

Goodman Fielder has partnered with CWP Renewables and Amazon to develop a new 126MW solar farm in Numurkah, Victoria. The solar farm is expected to generate enough renewable energy to power Goodman Fielder's entire Victorian manufacturing operations, marking a significant step in its sustainability efforts....more

Inside FMCGAugust 2, 2023

Goodman Fielder launches plant-based butter alternative

Goodman Fielder expanded its MeadowLea brand with the launch of MeadowLea Plant Based, a vegan-certified butter alternative. This new product aims to cater to the growing demand for plant-based options among Australian consumers....more

Retail WorldMay 10, 2023

Goodman Fielder reinvigorates Helga's brand

Goodman Fielder announced a brand refresh for Helga's, one of its leading bread brands. The initiative included new packaging designs and a marketing campaign focused on the brand's traditional baking methods and quality ingredients to strengthen its market position....more

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