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Goodby Silverstein & Partners (GS&P) is a renowned American advertising agency headquartered in San Francisco. Founded in 1983 by Jeff Goodby and Rich Silverstein, the agency is celebrated for its highly creative, humorous, and often unconventional campaigns for a wide range of iconic brands. GS&P is part of the Omnicom Group and has consistently produced award-winning work that shapes culture and drives business results, believing that 'art serving capitalism' can make the world a more interesting place.
Serves as the central hub for all agency operations, including creative development, strategy, account management, production, and administrative functions.
The San Francisco office is known for its eclectic and inspiring design, fostering a creative environment. It is situated in a historic building offering views of the city and features unique installations and collaborative spaces designed to spark creativity.
GS&P cultivates a collaborative, innovative, and dynamic work culture. It encourages 'art serving capitalism,' pushing creative boundaries while delivering on client objectives. The environment is designed to inspire creativity, critical thinking, and a strong sense of community among its employees.
The San Francisco headquarters is the birthplace of the agency's iconic work and its distinct creative philosophy. Its location in a major tech and cultural hub allows GS&P to tap into diverse talent and stay at the forefront of advertising and communication trends.
While primarily based in the United States with offices in San Francisco and New York, Goodby Silverstein & Partners serves numerous global brands, and their campaigns often reach international audiences. As a key agency within the Omnicom Group, one of_the world's largest advertising and marketing holding companies, GS&P has access to a vast global network of resources, talent, and partner agencies. This affiliation enables them to execute campaigns with worldwide impact, manage complex international client needs, and draw on global market insights.
720 California Street
San Francisco
CA
USA
Address: Seaport District, New York, NY (Specific street address not widely publicized, indicative of a modern, flexible workspace approach)
To provide a dedicated presence for East Coast clients, facilitate closer collaboration, and enhance service delivery. This office also aims to attract top talent from the competitive New York advertising market and provide a strategic counterpoint to the West Coast headquarters.
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As of April 2025, Goodby Silverstein & Partners' leadership includes:
Goodby Silverstein & Partners has been backed by several prominent investors over the years, including:
In the past 12 months (approx. May 2023 - May 2024), Goodby Silverstein & Partners has focused on strengthening its creative and strategic leadership, particularly with key hires for its San Francisco headquarters and growing New York office. Notable appointments include new Executive Creative Directors and leadership roles in strategy and operations.
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Goodby Silverstein & Partners typically utilizes a standard email format based on employee names. The most commonly observed pattern is the first initial followed by the last name. Variations might exist, but this is a strong starting point for professional communication.
[first_initial][last]@goodbysilverstein.com
Format
jdoe@goodbysilverstein.com
Example
75%
Success rate
Adweek • February 12, 2024
GS&P developed BMW's Super Bowl LVIII commercial starring Christopher Walken, with cameos by Usher and Ashley Park. The humorous ad features Walken encountering various impersonators of his iconic voice, promoting the BMW i5 electric vehicle and was widely discussed as one of the top ads of the game....more
Campaign US • December 5, 2023
GS&P announced a strategic partnership with Adobe to explore and integrate generative AI tools, such as Adobe Firefly, into its creative processes. The initiative aims to enhance ideation, content creation, and production efficiency while maintaining high creative quality and ethical standards in AI utilization....more
Ad Age • September 26, 2023
GS&P bolstered its creative leadership by appointing Matt Edwards and Wes Phelan as Executive Creative Directors. Both bring extensive experience from notable agencies and are expected to contribute to the agency's award-winning creative output across its diverse client roster....more
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