What Does Goodby Silverstein & Partners Do?

Total employees650
HeadquartersSan Francisco
Founded1983

Goodby Silverstein & Partners (GS&P) is a renowned American advertising agency headquartered in San Francisco. Founded in 1983 by Jeff Goodby and Rich Silverstein, the agency is celebrated for its highly creative, humorous, and often unconventional campaigns for a wide range of iconic brands. GS&P is part of the Omnicom Group and has consistently produced award-winning work that shapes culture and drives business results, believing that 'art serving capitalism' can make the world a more interesting place.

Where Is Goodby Silverstein & Partners's Headquarters?

HQ Function

Serves as the central hub for all agency operations, including creative development, strategy, account management, production, and administrative functions.

Notable Features:

The San Francisco office is known for its eclectic and inspiring design, fostering a creative environment. It is situated in a historic building offering views of the city and features unique installations and collaborative spaces designed to spark creativity.

Work Culture:

GS&P cultivates a collaborative, innovative, and dynamic work culture. It encourages 'art serving capitalism,' pushing creative boundaries while delivering on client objectives. The environment is designed to inspire creativity, critical thinking, and a strong sense of community among its employees.

HQ Significance:

The San Francisco headquarters is the birthplace of the agency's iconic work and its distinct creative philosophy. Its location in a major tech and cultural hub allows GS&P to tap into diverse talent and stay at the forefront of advertising and communication trends.

Values Reflected in HQ: The headquarters' design and atmosphere reflect GS&P's core values of creativity, collaboration, unconventional thinking, craftsmanship, and a commitment to producing high-quality, impactful work.

Location:

While primarily based in the United States with offices in San Francisco and New York, Goodby Silverstein & Partners serves numerous global brands, and their campaigns often reach international audiences. As a key agency within the Omnicom Group, one of_the world's largest advertising and marketing holding companies, GS&P has access to a vast global network of resources, talent, and partner agencies. This affiliation enables them to execute campaigns with worldwide impact, manage complex international client needs, and draw on global market insights.

Street Address:

720 California Street

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Goodby Silverstein & Partners Operate Around the World?

New York, NY/USA

Address: Seaport District, New York, NY (Specific street address not widely publicized, indicative of a modern, flexible workspace approach)

To provide a dedicated presence for East Coast clients, facilitate closer collaboration, and enhance service delivery. This office also aims to attract top talent from the competitive New York advertising market and provide a strategic counterpoint to the West Coast headquarters.

Buying Intent Signals for Goodby Silverstein & Partners

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Goodby Silverstein & Partners? Meet the Executive Team

As of April 2025, Goodby Silverstein & Partners' leadership includes:

Jeff Goodby - Co-Chairman & Partner
Rich Silverstein - Co-Chairman & Partner
Margaret Johnson - Chief Creative Officer & Partner
Leslie Barrett - President & Partner
Brian McPherson - Chief Financial Officer & Partner
Bonnie Wan - Head of Brand Strategy & Partner
Zach Canfield - Director of Account Management & Partner
Christine Chen - Head of Communication Strategy & Partner

Who's Investing in Goodby Silverstein & Partners?

Goodby Silverstein & Partners has been backed by several prominent investors over the years, including:

Omnicom Group

What Leadership Changes Has Goodby Silverstein & Partners Seen Recently?

Hire7
Exits0

In the past 12 months (approx. May 2023 - May 2024), Goodby Silverstein & Partners has focused on strengthening its creative and strategic leadership, particularly with key hires for its San Francisco headquarters and growing New York office. Notable appointments include new Executive Creative Directors and leadership roles in strategy and operations.

New Appointments:

Hanna Hellqvist, Hanna Hellqvist joined to lead strategy for the growing New York office, bringing extensive experience from other top creative agencies.
Anthony O’Neill, Anthony O’Neill was appointed to lead the New York office operations and client relationships on the East Coast.
Matt Edwards, Matt Edwards joined GS&P as an Executive Creative Director, bringing award-winning experience from agencies like M&C Saatchi Sport & Entertainment.
Wes Phelan, Wes Phelan joined GS&P as an Executive Creative Director from Johannes Leonardo, known for his impactful creative work.
Jim Elliott, Jim Elliott, formerly Global Creative Lead for Doritos at Frito-Lay, joined GS&P as a Creative Director.
Kate Hironaka, Kate Hironaka was promoted to Director of Creative Operations, overseeing operational efficiency within the creative department.
Raul Perez, Raul Perez joined GS&P as a Creative Director, adding to the agency's creative firepower.
Eamonn Dixon, Eamonn Dixon joined GS&P as Director of Business Affairs from Wieden+Kennedy, managing legal and contractual aspects of creative production.

What Technology (Tech Stack) Is Used byGoodby Silverstein & Partners?

Discover the tools Goodby Silverstein & Partners uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Goodby Silverstein & Partners Email Formats and Examples

Goodby Silverstein & Partners typically utilizes a standard email format based on employee names. The most commonly observed pattern is the first initial followed by the last name. Variations might exist, but this is a strong starting point for professional communication.

[first_initial][last]@goodbysilverstein.com

Format

jdoe@goodbysilverstein.com

Example

75%

Success rate

What's the Latest News About Goodby Silverstein & Partners?

AdweekFebruary 12, 2024

Goodby Silverstein & Partners Creates BMW Super Bowl Spot 'Talkin' Like Walken' Featuring Christopher Walken

GS&P developed BMW's Super Bowl LVIII commercial starring Christopher Walken, with cameos by Usher and Ashley Park. The humorous ad features Walken encountering various impersonators of his iconic voice, promoting the BMW i5 electric vehicle and was widely discussed as one of the top ads of the game....more

Campaign USDecember 5, 2023

Goodby Silverstein & Partners and Adobe Collaborate to Integrate Generative AI into Creative Workflow

GS&P announced a strategic partnership with Adobe to explore and integrate generative AI tools, such as Adobe Firefly, into its creative processes. The initiative aims to enhance ideation, content creation, and production efficiency while maintaining high creative quality and ethical standards in AI utilization....more

Ad AgeSeptember 26, 2023

Goodby Silverstein & Partners Hires Matt Edwards and Wes Phelan as Executive Creative Directors

GS&P bolstered its creative leadership by appointing Matt Edwards and Wes Phelan as Executive Creative Directors. Both bring extensive experience from notable agencies and are expected to contribute to the agency's award-winning creative output across its diverse client roster....more

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