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Good On You is a world-leading sustainability ratings platform for fashion. It empowers consumers to make more conscious purchasing decisions by providing transparent, comprehensive, and easy-to-understand ethical ratings for thousands of fashion brands. Good On You's methodology assesses a brand's impact across three key areas: People (labor rights, worker safety, living wages), Planet (resource use, energy, carbon emissions, water, chemical disposal), and Animals (animal welfare policies, use of animal products). By making this information accessible, Good On You aims to drive a more sustainable and ethical future for the fashion industry, encouraging brands to improve their practices and consumers to support those positive changes.
Core strategy development, research methodology oversight, global partnerships, and platform development coordination.
As a digitally native company with a strong remote culture, the physical 'headquarters' is less about a singular large building and more about a central point of coordination. Focus is on a collaborative, mission-driven virtual environment.
Highly mission-driven, focused on impact and transparency. The culture fosters collaboration, ethical considerations in all aspects of work, and passion for sustainability. Likely embraces flexibility and remote work.
The Australian base represents the origin of the company and its foundational commitment to ethical practices. It serves as the anchor for its global team and operations dedicated to transforming fashion.
Good On You has a significant global presence, primarily through its digital platform and mobile app, which are accessible to consumers worldwide. Their ratings cover brands from numerous countries, and their research team analyzes global supply chains and sustainability standards. While their core team coordination is rooted in Australia, their staff, collaborators, and user base are international, reflecting the global nature of the fashion industry and the universal concern for ethical practices. They actively partner with global retailers and organizations to promote sustainable fashion choices.
Specific street address not publicly listed; operates with a significant remote workforce.
Sydney
New South Wales
Australia
Address: N/A (Distributed Team)
To provide global coverage for research and ratings, engage with international brands and consumers, and ensure diverse perspectives are incorporated into their ethical assessments. This distributed model allows for agility and a wider talent pool.
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As of April 2025, Good On You' leadership includes:
Good On You has been backed by several prominent investors over the years, including:
No major high-profile C-suite executive hires or exits have been widely publicized for Good On You in the immediate last 12 months. The founding team remains active in leadership roles. Smaller team adjustments or mid-level leadership changes are typical for growing companies but may not always be public announcements.
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Good On You likely uses standard professional email formats common for tech and mission-driven organizations. The most common patterns generally involve the first name, last name, or initials combined with their domain @goodonyou.eco.
[first]@goodonyou.eco (e.g., gordon@goodonyou.eco) or [first].[last]@goodonyou.eco (e.g., sandra.capponi@goodonyou.eco)
Format
example@goodonyou.eco
Example
80%
Success rate
Vogue Business • October 26, 2023
An article by Vogue Business delves into Good On You's work in rating fashion brands for sustainability. It highlights the challenges the platform faces, including industry criticism and the complexities of assessing large global retailers accused of greenwashing....more
Good On You Blog • February 7, 2023
Good On You released its list of the most sustainable fashion brands for 2023 based on their comprehensive rating system, guiding consumers towards more ethical choices....more
Ethical Corporation (Reuters Events) • November 15, 2022
Gordon Renouf, CEO of Good On You, discusses the evolving landscape of sustainable fashion, noting a tangible shift in industry practices and consumer awareness driven by increased transparency and demand for ethical products....more
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