What Does Good On You Do?

Total employees38
HeadquartersSydney
Founded2015

Good On You is a world-leading sustainability ratings platform for fashion. It empowers consumers to make more conscious purchasing decisions by providing transparent, comprehensive, and easy-to-understand ethical ratings for thousands of fashion brands. Good On You's methodology assesses a brand's impact across three key areas: People (labor rights, worker safety, living wages), Planet (resource use, energy, carbon emissions, water, chemical disposal), and Animals (animal welfare policies, use of animal products). By making this information accessible, Good On You aims to drive a more sustainable and ethical future for the fashion industry, encouraging brands to improve their practices and consumers to support those positive changes.

Where Is Good On You's Headquarters?

HQ Function

Core strategy development, research methodology oversight, global partnerships, and platform development coordination.

Notable Features:

As a digitally native company with a strong remote culture, the physical 'headquarters' is less about a singular large building and more about a central point of coordination. Focus is on a collaborative, mission-driven virtual environment.

Work Culture:

Highly mission-driven, focused on impact and transparency. The culture fosters collaboration, ethical considerations in all aspects of work, and passion for sustainability. Likely embraces flexibility and remote work.

HQ Significance:

The Australian base represents the origin of the company and its foundational commitment to ethical practices. It serves as the anchor for its global team and operations dedicated to transforming fashion.

Values Reflected in HQ: Transparency, sustainability, ethical action, and empowerment. These values are reflected in their operational model, which prioritizes impact over a large physical footprint.

Location:

Good On You has a significant global presence, primarily through its digital platform and mobile app, which are accessible to consumers worldwide. Their ratings cover brands from numerous countries, and their research team analyzes global supply chains and sustainability standards. While their core team coordination is rooted in Australia, their staff, collaborators, and user base are international, reflecting the global nature of the fashion industry and the universal concern for ethical practices. They actively partner with global retailers and organizations to promote sustainable fashion choices.

Street Address:

Specific street address not publicly listed; operates with a significant remote workforce.

City:

Sydney

State/Province:

New South Wales

Country:

Australia

Where Else Does Good On You Operate Around the World?

Global / Remote

Address: N/A (Distributed Team)

To provide global coverage for research and ratings, engage with international brands and consumers, and ensure diverse perspectives are incorporated into their ethical assessments. This distributed model allows for agility and a wider talent pool.

Buying Intent Signals for Good On You

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Good On You? Meet the Executive Team

As of April 2025, Good On You' leadership includes:

Gordon Renouf - Co-Founder & CEO
Sandra Capponi - Co-Founder & Head of Development
Kristian R. E. Nielsen - Head of Ratings
Emmaکز Vilarem - Head of Marketing & Growth (Acting)

Who's Investing in Good On You?

Good On You has been backed by several prominent investors over the years, including:

Artesian VC
Impact Investment Group (IIG)
Triodos Ventures (Triodos Bank)
Individual impact investors

What Leadership Changes Has Good On You Seen Recently?

Hire0
Exits0

No major high-profile C-suite executive hires or exits have been widely publicized for Good On You in the immediate last 12 months. The founding team remains active in leadership roles. Smaller team adjustments or mid-level leadership changes are typical for growing companies but may not always be public announcements.

What Technology (Tech Stack) Is Used byGood On You?

Discover the tools Good On You uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Good On You Email Formats and Examples

Good On You likely uses standard professional email formats common for tech and mission-driven organizations. The most common patterns generally involve the first name, last name, or initials combined with their domain @goodonyou.eco.

[first]@goodonyou.eco (e.g., gordon@goodonyou.eco) or [first].[last]@goodonyou.eco (e.g., sandra.capponi@goodonyou.eco)

Format

example@goodonyou.eco

Example

80%

Success rate

What's the Latest News About Good On You?

Vogue BusinessOctober 26, 2023

Good On You’s big mission to bring accountability to fashion

An article by Vogue Business delves into Good On You's work in rating fashion brands for sustainability. It highlights the challenges the platform faces, including industry criticism and the complexities of assessing large global retailers accused of greenwashing....more

Good On You BlogFebruary 7, 2023

These Are the Most Sustainable Fashion Brands in 2023, According to Our Ratings

Good On You released its list of the most sustainable fashion brands for 2023 based on their comprehensive rating system, guiding consumers towards more ethical choices....more

Ethical Corporation (Reuters Events)November 15, 2022

Good On You CEO: 'We're seeing a real shift in the fashion industry'

Gordon Renouf, CEO of Good On You, discusses the evolving landscape of sustainable fashion, noting a tangible shift in industry practices and consumer awareness driven by increased transparency and demand for ethical products....more

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