What Does GOOD AMERICAN Do?

Total employees448
HeadquartersLos Angeles
Founded2016

Good American is an American fashion brand launched in 2016 by Emma Grede and Khloé Kardashian. The company is built on the principles of body positivity and inclusivity, championing size diversity by offering a comprehensive range of sizes from 00 to 32+. Good American initially focused on denim and has since expanded to include ready-to-wear apparel, activewear, swimwear, and shoes. The brand is known for its commitment to fit, quality, and representing all women, aiming to make fashion accessible and empowering for everyone.

Where Is GOOD AMERICAN's Headquarters?

HQ Function

The headquarters serves as the central hub for Good American's operations, including design, product development, marketing, e-commerce management, and corporate strategy.

Notable Features:

Located in an area known for fashion industry businesses, the HQ likely features modern design studios, collaborative workspaces, and showrooms to display their inclusive apparel lines. Proximity to LA's creative talent pool and manufacturing resources is a key feature.

Work Culture:

The work culture at Good American is expected to be dynamic, creative, and mission-driven, strongly emphasizing inclusivity, body positivity, and female empowerment. It likely fosters collaboration and innovation in a fast-paced fashion environment.

HQ Significance:

The Los Angeles headquarters positions Good American within a major global fashion and entertainment capital, influencing its brand identity, marketing strategies, and access to industry trends and talent.

Values Reflected in HQ: The headquarters' operations and environment are likely designed to reflect Good American's core values of inclusivity, diversity, innovation in fit and design, and empowering women through fashion.

Location:

Good American supports its global customer base primarily through its international e-commerce platform, shipping to numerous countries worldwide. The brand has also established partnerships with major international retailers such as Nordstrom in the US and Canada, Selfridges in the UK, Harrods in the UK, and David Jones in Australia, making its inclusive apparel accessible in key global markets. This multi-channel approach supports their global sales, marketing, and customer service functions.

Street Address:

860 S Los Angeles St, Ste 320

City:

Los Angeles

State/Province:

California

Country:

USA

Where Else Does GOOD AMERICAN Operate Around the World?

No additional office locations available.

Buying Intent Signals for GOOD AMERICAN

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GOOD AMERICAN? Meet the Executive Team

As of April 2025, GOOD AMERICAN' leadership includes:

Emma Grede - Co-Founder & CEO
Khloé Kardashian - Co-Founder
Jeanne Anderson - Chief Financial Officer
Michael Fina - Chief Technology Officer

Who's Investing in GOOD AMERICAN?

GOOD AMERICAN has been backed by several prominent investors over the years, including:

H&M CO:LAB (H&M Group's investment arm)

What Leadership Changes Has GOOD AMERICAN Seen Recently?

Hire0
Exits0

As a privately held company, Good American does not frequently publicize executive changes. Based on available public information, there have been no major C-suite executive hires or departures widely announced in the last 12 months. The core leadership team appears stable.

What Technology (Tech Stack) Is Used byGOOD AMERICAN?

Discover the tools GOOD AMERICAN uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GOOD AMERICAN Email Formats and Examples

Good American likely utilizes common corporate email formats. While the exact structure can vary, typical patterns include combinations of first name, last name, or initials.

[first_initial][last_name]@goodamerican.com

Format

jdoe@goodamerican.com

Example

75%

Success rate

What's the Latest News About GOOD AMERICAN?

WWDMarch 6, 2024

Good American Launches New Denim Silhouette With Compression Technology

Good American introduced its new 'Sculpted Denim' collection, featuring innovative compression fabric designed to smooth and sculpt, further enhancing its reputation for fit-focused and inclusive denim....more

Footwear NewsFebruary 12, 2024

Good American Is Opening In-Store Shops at Macy’s

Good American announced its expansion into Macy's department stores with dedicated shop-in-shops, increasing its physical retail presence across the United States....more

ForbesOctober 26, 2023

Good American Grows Up With Khloé Kardashian And Emma Grede

Khloé Kardashian and Emma Grede discuss the evolution and growth of Good American, seven years after its launch, emphasizing its continued commitment to inclusivity and expansion into new categories while maintaining profitability....more

PeopleSeptember 7, 2023

Khloé Kardashian Celebrates Good American's Pop-Up Shop at Bloomingdale's: 'A Pinch Me Moment!'

Good American launched a pop-up shopping experience at Bloomingdale's flagship store in New York City, featuring an appearance by co-founder Khloé Kardashian and highlighting the brand's retail expansion....more

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