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Good American is an American fashion brand launched in 2016 by Emma Grede and Khloé Kardashian. The company is built on the principles of body positivity and inclusivity, championing size diversity by offering a comprehensive range of sizes from 00 to 32+. Good American initially focused on denim and has since expanded to include ready-to-wear apparel, activewear, swimwear, and shoes. The brand is known for its commitment to fit, quality, and representing all women, aiming to make fashion accessible and empowering for everyone.
The headquarters serves as the central hub for Good American's operations, including design, product development, marketing, e-commerce management, and corporate strategy.
Located in an area known for fashion industry businesses, the HQ likely features modern design studios, collaborative workspaces, and showrooms to display their inclusive apparel lines. Proximity to LA's creative talent pool and manufacturing resources is a key feature.
The work culture at Good American is expected to be dynamic, creative, and mission-driven, strongly emphasizing inclusivity, body positivity, and female empowerment. It likely fosters collaboration and innovation in a fast-paced fashion environment.
The Los Angeles headquarters positions Good American within a major global fashion and entertainment capital, influencing its brand identity, marketing strategies, and access to industry trends and talent.
Good American supports its global customer base primarily through its international e-commerce platform, shipping to numerous countries worldwide. The brand has also established partnerships with major international retailers such as Nordstrom in the US and Canada, Selfridges in the UK, Harrods in the UK, and David Jones in Australia, making its inclusive apparel accessible in key global markets. This multi-channel approach supports their global sales, marketing, and customer service functions.
860 S Los Angeles St, Ste 320
Los Angeles
California
USA
No additional office locations available.
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As of April 2025, GOOD AMERICAN' leadership includes:
GOOD AMERICAN has been backed by several prominent investors over the years, including:
As a privately held company, Good American does not frequently publicize executive changes. Based on available public information, there have been no major C-suite executive hires or departures widely announced in the last 12 months. The core leadership team appears stable.
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Good American likely utilizes common corporate email formats. While the exact structure can vary, typical patterns include combinations of first name, last name, or initials.
[first_initial][last_name]@goodamerican.com
Format
jdoe@goodamerican.com
Example
75%
Success rate
WWD • March 6, 2024
Good American introduced its new 'Sculpted Denim' collection, featuring innovative compression fabric designed to smooth and sculpt, further enhancing its reputation for fit-focused and inclusive denim....more
Footwear News • February 12, 2024
Good American announced its expansion into Macy's department stores with dedicated shop-in-shops, increasing its physical retail presence across the United States....more
Forbes • October 26, 2023
Khloé Kardashian and Emma Grede discuss the evolution and growth of Good American, seven years after its launch, emphasizing its continued commitment to inclusivity and expansion into new categories while maintaining profitability....more
People • September 7, 2023
Good American launched a pop-up shopping experience at Bloomingdale's flagship store in New York City, featuring an appearance by co-founder Khloé Kardashian and highlighting the brand's retail expansion....more
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