González Byass
González Byass's Overview
Gonzalez Byass is a distinguished family-owned Spanish company, celebrated globally for its production of high-quality Sherries, brandies, wines, and premium spirits. Founded in 1835 in Jerez de la Frontera, the heartland of Sherry, the company has grown from its iconic Tio Pepe Fino Sherry to encompass a diverse portfolio of prestigious brands from various Spanish wine regions and beyond, including Beronia (Rioja), Vilarnau (Cava), and The London N°1 Gin. With a rich heritage spanning nearly two centuries, Gonzalez Byass combines traditional winemaking techniques with modern innovation, sustainability, and a deep respect for the terroir. Their commitment to excellence has established them as a benchmark in the global wine and spirits industry, distributing their products to over 100 countries.
Where is González Byass's Headquarters?
HQ Function
Serves as the global headquarters, housing central administrative offices, primary Sherry and brandy production facilities, historical archives, and an extensive visitor center.
Notable Features:
Features world-renowned historic bodegas (wine cellars) such as La Concha (designed by Gustave Eiffel), Los Apóstoles, and La Constancia. The site includes expansive ageing cellars, picturesque courtyards, a historical archive, and the famous 'Tio Pepe's sherry-drinking mouse' attraction.
Work Culture:
The work culture at Gonzalez Byass headquarters reflects a deep respect for its nearly 200-year history and family traditions, combined with a dynamic, innovative, and international business approach. There is a strong emphasis on craftsmanship, quality, sustainability, and team collaboration.
HQ Significance:
The Jerez headquarters is not merely an administrative center but the foundational soul of Gonzalez Byass. It represents the company's origins, its deep connection to Sherry production, and is a significant cultural and oenotourism landmark in the region.
Values Reflected in HQ: The headquarters embodies Gonzalez Byass's core values: tradition, quality, passion for oenology, family legacy, sustainability, and a commitment to the cultural heritage of Jerez and Spanish winemaking.
Location:
Gonzalez Byass maintains a significant global presence, exporting its diverse portfolio of wines and spirits to over 100 countries worldwide. Key functions supported globally include wine and spirit production at its numerous bodegas and distilleries in Spain (Jerez, Rioja, Ribera del Duero, Rueda, Somontano, Cava, Penedès), Chile (Casablanca and Apalta Valleys), and Mexico. The company operates dedicated distribution subsidiaries in major markets such as the UK (Gonzalez Byass UK) and the USA (Gonzalez Byass USA). In other international markets, it works through a well-established network of importers and distributors. Global operations also encompass international brand management, marketing, export logistics, quality assurance, and sustainability initiatives across its supply chain.
Street Address:
Calle Manuel María González, 12
City:
Jerez de la Frontera
State/Province:
Cádiz, Andalusia
Country:
Spain
González Byass's Global Presence
St Albans, Hertfordshire/United Kingdom
Address: The Hyde, Woodcock Hill, Coopers Green Lane, St Albans, Hertfordshire, AL4 9HJ, UK
To drive growth and brand presence for Gonzalez Byass products within the key UK market, providing dedicated sales, marketing, and logistical support.
Chicago, Illinois/USA
Address: 1525 W. Homer St., Suite 202, Chicago, IL 60642, USA
To expand market share and build brand equity for Gonzalez Byass's diverse portfolio in the competitive U.S. wine and spirits market.
Ollauri, La Rioja/Spain
Address: Carretera Ollauri-Nalda, km. 1.8, 26220 Ollauri, La Rioja, Spain
Acts as the production center for the internationally acclaimed Beronia Rioja wines, focusing on quality winemaking and representing Gonzalez Byass's presence in this prestigious Spanish wine region.
Buying Intent Signals for González Byass
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Executive Team of González Byass
As of April 2025, González Byass' leadership includes:
Investors of González Byass
González Byass has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Key executive changes in the last 12-18 months include the appointment of César Sánchez Moral as the new Group CEO in May 2023, succeeding Jorge A. Grosse who retired after a long tenure. Additionally, Melissa Brauer was appointed as the new Managing Director for Gonzalez Byass UK in January 2024.
Departures
New Appointments:
Technology (Tech Stack) used by González Byass
Discover the tools González Byass uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
González Byass Email Formats and Examples
Gonzalez Byass likely utilizes standardized email formats for its global workforce. Common patterns for corporate emails include combinations of first name, last name, and initials. The primary domain is @gonzalezbyass.com, with @gonzalezbyass.es also used, particularly for Spain-based personnel.
[first_initial][last_name]@gonzalezbyass.com or [first_name].[last_name]@gonzalezbyass.com
Format
jsmith@gonzalezbyass.com
Example
70%
Success rate
News and media
The Drinks Business • November 28, 2023
González Byass reports 14% turnover increase for 2022/23
Spanish wine and spirits producer González Byass announced a 14% increase in turnover to €238.6 million for the fiscal year 2022/23. This growth was attributed to strong performance in international markets and the success of its premium brands....more
The Drinks Business • January 10, 2024
González Byass UK appoints new managing director
Melissa Brauer has been appointed as the new managing director of González Byass UK. She brings a wealth of experience from previous roles at companies like Accolade Wines and Treasury Wine Estates, and will lead the UK subsidiary's strategic direction and operations....more
Harpers Wine & Spirit • May 3, 2023
González Byass appoints new CEO
González Byass has appointed César Sánchez Moral as its new CEO, effective from May 2023. He succeeds Jorge A. Grosse, who retired after 17 years in the role. Sánchez Moral has been with the company for over two decades, most recently as managing director of Bodegas Beronia....more
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