What Does Goji Do?

Total employees76
HeadquartersBoston
Founded2006

Goji Insurance, originally founded as ConsumerUnited in 2007 and rebranded in 2014, was an online independent auto insurance agency and comparison platform headquartered in Boston, Massachusetts. It aimed to simplify the car insurance shopping experience by providing consumers with multiple quotes from various carriers, leveraging technology and data analytics. In August 2021, Goji Insurance was acquired by Acrisure, a global fintech leader. The acquisition was intended to bolster Acrisure's direct-to-consumer capabilities and expand its tech-enabled offerings in the personal lines insurance market. Goji's platform and team were integrated into Acrisure's operations.

Where Is Goji's Headquarters?

HQ Function

Served as the main operational hub, housing executive leadership, technology development, marketing, sales, and customer support teams for the online insurance marketplace.

Notable Features:

Likely a modern office space within a prominent commercial building in Boston's Financial District, designed to facilitate collaboration and innovation for a tech-focused company.

Work Culture:

As an insurtech company, Goji likely fostered a fast-paced, data-driven, and innovative work environment. Emphasis would have been on technology, sales performance, and customer experience.

HQ Significance:

The Boston headquarters was central to Goji's strategy to disrupt the traditional insurance brokerage model by leveraging online technology and providing a direct comparison shopping experience for consumers.

Values Reflected in HQ: The headquarters likely reflected values such as innovation, customer-centricity, transparency (in providing quotes), and technological advancement.

Location:

Goji Insurance primarily focused its operations and customer base within the United States. While it may have utilized some offshore resources for technology or back-office support (a common practice for tech companies), its core market and physical presence were U.S.-based.

Street Address:

100 Summer Street, Suite 1450

City:

Boston

State/Province:

MA

Country:

USA

Where Else Does Goji Operate Around the World?

Natick, MA, USA

Address: [Specific address in Natick not widely publicized, likely a smaller operational or tech office]

To access a broader talent pool in the Greater Boston area and potentially manage operational costs compared to downtown Boston.

Buying Intent Signals for Goji

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Goji? Meet the Executive Team

As of April 2025, Goji' leadership includes:

Peter Breitstone - Former CEO
Matt Coffin - Founder and Former Chairman
Justin D'Angelo - Former Chief Financial Officer
Steve Keltner - Former Chief Revenue Officer

Who's Investing in Goji?

Goji has been backed by several prominent investors over the years, including:

Thayer Street Partners
Hudson Structured Capital Management
Bain Capital Ventures
QED Investors
Village Ventures
Five Elms Capital

What Leadership Changes Has Goji Seen Recently?

Hire0
Exits0

The most significant executive event for Goji was its acquisition by Acrisure in August 2021, which led to the transition of its leadership team. As Goji no longer operates as an independent entity, there are no new hires or exits for 'Goji Insurance' in the past 12 current months. Information below reflects changes around or before the acquisition.

Departures

Goji Executive Team, Upon acquisition by Acrisure, the existing Goji executive team members were either integrated into Acrisure or departed.

What Technology (Tech Stack) Is Used byGoji?

Discover the tools Goji uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Goji Email Formats and Examples

Prior to its acquisition, Goji Insurance likely used common corporate email formats. The most prevalent formats for companies of its structure and size are [first].[last]@domain.com or [first_initial][last]@domain.com. These formats are no longer active for Goji as an independent entity.

[first].[last]@goji.com

Format

john.doe@goji.com

Example

0%

Success rate

What's the Latest News About Goji?

Business WireAugust 3, 2021

Acrisure Acquires Goji, Leading Online Independent Personal Lines Insurance Agency

Acrisure announced its acquisition of Goji, the country’s leading independent online personal lines insurance agency. This acquisition will significantly accelerate Acrisure’s direct-to-consumer strategy and expand its tech-enabled solutions....more

PR NewswireSeptember 16, 2014

Goji Insurance news title: ConsumerUnited Rebrands as Goji and Raises Additional Capital to Accelerate Growth

ConsumerUnited, a leading online auto insurance agency, today announced it has rebranded as Goji. The company also announced it has raised additional capital from existing investors, including Bain Capital Ventures, QED Investors, and Village Ventures, to fuel its expansion and technology development....more

B συγκεκριμέναoston Business JournalFebruary 25, 2016

Goji Insurance news title: Goji CEO on leaving Google to disrupt the 'dinosaur' insurance industry

An interview with then-CEO Peter Breitstone discussing Goji's mission to modernize the insurance shopping process through technology and a better customer experience, highlighting its growth and approach to the market....more

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