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Goji Insurance, originally founded as ConsumerUnited in 2007 and rebranded in 2014, was an online independent auto insurance agency and comparison platform headquartered in Boston, Massachusetts. It aimed to simplify the car insurance shopping experience by providing consumers with multiple quotes from various carriers, leveraging technology and data analytics. In August 2021, Goji Insurance was acquired by Acrisure, a global fintech leader. The acquisition was intended to bolster Acrisure's direct-to-consumer capabilities and expand its tech-enabled offerings in the personal lines insurance market. Goji's platform and team were integrated into Acrisure's operations.
Served as the main operational hub, housing executive leadership, technology development, marketing, sales, and customer support teams for the online insurance marketplace.
Likely a modern office space within a prominent commercial building in Boston's Financial District, designed to facilitate collaboration and innovation for a tech-focused company.
As an insurtech company, Goji likely fostered a fast-paced, data-driven, and innovative work environment. Emphasis would have been on technology, sales performance, and customer experience.
The Boston headquarters was central to Goji's strategy to disrupt the traditional insurance brokerage model by leveraging online technology and providing a direct comparison shopping experience for consumers.
Goji Insurance primarily focused its operations and customer base within the United States. While it may have utilized some offshore resources for technology or back-office support (a common practice for tech companies), its core market and physical presence were U.S.-based.
100 Summer Street, Suite 1450
Boston
MA
USA
Address: [Specific address in Natick not widely publicized, likely a smaller operational or tech office]
To access a broader talent pool in the Greater Boston area and potentially manage operational costs compared to downtown Boston.
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As of April 2025, Goji' leadership includes:
Goji has been backed by several prominent investors over the years, including:
The most significant executive event for Goji was its acquisition by Acrisure in August 2021, which led to the transition of its leadership team. As Goji no longer operates as an independent entity, there are no new hires or exits for 'Goji Insurance' in the past 12 current months. Information below reflects changes around or before the acquisition.
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Prior to its acquisition, Goji Insurance likely used common corporate email formats. The most prevalent formats for companies of its structure and size are [first].[last]@domain.com or [first_initial][last]@domain.com. These formats are no longer active for Goji as an independent entity.
[first].[last]@goji.com
Format
john.doe@goji.com
Example
0%
Success rate
Business Wire • August 3, 2021
Acrisure announced its acquisition of Goji, the country’s leading independent online personal lines insurance agency. This acquisition will significantly accelerate Acrisure’s direct-to-consumer strategy and expand its tech-enabled solutions....more
PR Newswire • September 16, 2014
ConsumerUnited, a leading online auto insurance agency, today announced it has rebranded as Goji. The company also announced it has raised additional capital from existing investors, including Bain Capital Ventures, QED Investors, and Village Ventures, to fuel its expansion and technology development....more
B συγκεκριμέναoston Business Journal • February 25, 2016
An interview with then-CEO Peter Breitstone discussing Goji's mission to modernize the insurance shopping process through technology and a better customer experience, highlighting its growth and approach to the market....more
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