GoJane
GoJane's Overview
GoJane was an American e-commerce company specializing in fast-fashion apparel, footwear, and accessories for young women. Launched in 1999, it gained popularity for offering trendy styles at affordable prices, catering to a youthful demographic seeking up-to-the-minute fashion. The company operated primarily through its website, gojane.com, providing a wide selection of products directly to consumers. Around 2019, GoJane ceased its independent operations, and its brand assets were subsequently acquired by Sunrise Brands.
Where is GoJane's Headquarters?
HQ Function
Served as the primary center for e-commerce operations, including inventory management, warehousing, order fulfillment, customer support, and merchandising.
Notable Features:
Likely a substantial warehouse and office complex designed to support a high-volume online retail business. Specific architectural details are not widely publicized.
Work Culture:
As a fast-fashion entity, the work culture likely emphasized agility, trend-awareness, and efficiency in a competitive e-commerce landscape, appealing to individuals passionate about fashion and online retail.
HQ Significance:
The headquarters was vital to GoJane's ability to quickly process orders, manage a diverse and rapidly changing inventory, and deliver products to its nationwide customer base.
Values Reflected in HQ: The headquarters' operations would have reflected values such as speed-to-market, customer satisfaction, affordability, and responsiveness to fashion trends.
Location:
GoJane primarily focused on the U.S. market. While international shipping might have been available to select countries, its core operational infrastructure, marketing, and customer base were domestic. Product sourcing, like many fashion retailers, was global, but GoJane did not operate international offices or fulfillment centers under its own brand.
Street Address:
1880 S. Wineville Ave (Historical Address)
City:
Ontario
State/Province:
CA
Country:
USA
GoJane's Global Presence
N/A - Operations Primarily Centralized
Address: GoJane's business model focused on a centralized e-commerce operation, primarily managed from its main headquarters and fulfillment center in Ontario, California.
The strategy emphasized operational efficiency through centralization rather than a distributed office network, typical for many direct-to-consumer e-commerce brands of its era.
Buying Intent Signals for GoJane
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Executive Team of GoJane
As of April 2025, GoJane' leadership includes:
Investors of GoJane
GoJane has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
GoJane ceased independent operations around 2019 and is no longer an active standalone company. Therefore, there have been no executive hires or exits attributable to GoJane as an independent entity in the last 12 months. Any leadership changes related to the GoJane brand would occur within the acquiring company, Sunrise Brands.
Technology (Tech Stack) used by GoJane
Discover the tools GoJane uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
GoJane Email Formats and Examples
Specific email formats for GoJane during its operational years are not publicly documented. Companies of its type and era commonly used formats such as [firstinitial][lastname]@[companydomain].com or [firstname].[lastname]@[companydomain].com.
[firstinitial][lastname]@gojane.com (Speculative historical format)
Format
jsmith@gojane.com (Example, speculative historical)
Example
0%
Success rate
News and media
Various Retail and Fashion News Outlets (e.g., reports citing PR) • June 2019
GoJane Brand Assets Acquired by Sunrise Brands
Sunrise Brands LLC acquired the intellectual property and brand assets of GoJane in June 2019. This acquisition was part of Sunrise Brands' broader strategy of purchasing and reviving established direct-to-consumer fashion brands for the e-commerce market....more
Online Customer Communities & Retail Blogs • Early 2019
GoJane Ceases E-commerce Operations
Online fast-fashion retailer GoJane reportedly shut down its website and ceased operations in early 2019, prior to its brand acquisition. Customers noted the website became inaccessible, marking the end of its run as an independent e-tailer popular for affordable, trendy fashion....more
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