What Does GoGoKid Do?

Total employees162
HeadquartersBeijing
Founded2018

Gogokid was an online English language learning platform for children aged 4-12, launched by ByteDance in May 2018. It aimed to connect native English-speaking teachers, primarily from North America, with students in China for one-on-one live video lessons. The platform focused on an immersive learning experience using proprietary curriculum and technology. However, in mid-2021, due to significant regulatory changes in China's private tutoring sector (the "double reduction" policy), Gogokid, along with many other EdTech companies, had to cease its core operations offering curriculum-based tutoring to K-9 students by foreign tutors. While it initially explored alternative business models, its primary service model was discontinued.

Where Is GoGoKid's Headquarters?

HQ Function

Served as the central hub for operations, curriculum development, technology R&D, marketing, teacher recruitment strategy, and overall business management for the Gogokid platform.

Notable Features:

As part of ByteDance, the facilities would have been modern, technologically advanced office spaces designed to foster collaboration and innovation, typical of leading tech companies.

Work Culture:

Prior to its operational halt, the culture was likely fast-paced, data-driven, and innovative, characteristic of a ByteDance venture in a highly competitive market. There was a strong emphasis on growth and product development.

HQ Significance:

The Beijing headquarters was crucial as it situated Gogokid within China's primary tech and education ecosystem, providing access to talent, market insights, and alignment with ByteDance's broader strategic initiatives in education.

Values Reflected in HQ: Innovation, technological advancement in education, and global connectivity (connecting Chinese students with international tutors) – values espoused before the regulatory shutdown.

Location:

Gogokid's global presence was primarily virtual, connecting teachers based largely in the United States and Canada with students in China. Its operational infrastructure, including technology and support, was managed from China. While it aimed for a global reach in terms of its teacher base, its student market was concentrated in mainland China. Physical global offices beyond China were minimal or non-existent, with teacher engagement handled online.

Street Address:

[Specific street address not publicly emphasized, operations were within ByteDance's Beijing campuses, e.g., Zhonghang Plaza or similar ByteDance facilities]

City:

Beijing

State/Province:

Beijing Municipality

Country:

China

Where Else Does GoGoKid Operate Around the World?

Potentially recruitment/support offices in North America (e.g., select cities in USA/Canada)

Address: [Specific addresses not widely publicized; likely remote operations or small leased spaces]

To tap into the pool of native English-speaking educators and provide localized support for the teaching community. However, much of this was likely handled remotely.

Buying Intent Signals for GoGoKid

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GoGoKid? Meet the Executive Team

As of April 2025, GoGoKid' leadership includes:

Chen Lin (陈林) - Former Senior Vice President at ByteDance, Head of Education Business (Oversaw Gogokid among other educational initiatives)
Zhang Yiming (张一鸣) - Founder of ByteDance (Parent Company)

Who's Investing in GoGoKid?

GoGoKid has been backed by several prominent investors over the years, including:

ByteDance (Parent Company and primary funder)

What Leadership Changes Has GoGoKid Seen Recently?

Hire0
Exits2

Following the 2021 regulatory changes in China impacting the private tutoring industry, Gogokid ceased its main operations. Consequently, most executive and operational leadership associated directly with Gogokid would have transitioned out of their roles or to other ByteDance divisions if applicable. There have been no publicly announced new hires for Gogokid-specific leadership since its operational halt.

Departures

Chen Lin (陈林), Transitioned away from leading the education unit amidst ByteDance's restructuring of its EdTech operations.
[Unnamed Gogokid Unit Leaders/Managers], Numerous managers and staff were laid off as Gogokid ceased operations for its main K-9 tutoring services.

What Technology (Tech Stack) Is Used byGoGoKid?

Discover the tools GoGoKid uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GoGoKid Email Formats and Examples

As a subsidiary of ByteDance, Gogokid likely used email formats consistent with its parent company or standard corporate practices. Given its cessation of operations, these email formats are no longer active for practical purposes.

[first].[last]@gogokid.com.cn or [username]@bytedance.com

Format

jane.doe@gogokid.com.cn

Example

0%

Success rate

What's the Latest News About GoGoKid?

ReutersAugust 5, 2021

Gogokid News: ByteDance to lay off staff in education business after China's new rules - sources

ByteDance was reported to be laying off employees in its education business, including those at Gogokid, and ceasing its K-12 tutoring services to comply with new Chinese government regulations aimed at reducing the burden on students....more

South China Morning PostJuly 27, 2021

Gogokid News: TikTok owner ByteDance shuts down edtech businesses after Beijing’s crackdown on private tutoring

ByteDance announced the closure of several of its online education businesses, including Gogokid and Qingbei, and laid off employees in response to China's sweeping overhaul of the private education sector....more

TechnodeMay 18, 2018

Gogokid News: Toutiao-operator ByteDance officially launches English learning platform Gogokid

ByteDance officially launched Gogokid, an online English learning platform for children, marking its significant entry into the competitive online education market in China. The platform aimed to connect North American teachers with Chinese students....more

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