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Gogokid was an online English language learning platform for children aged 4-12, launched by ByteDance in May 2018. It aimed to connect native English-speaking teachers, primarily from North America, with students in China for one-on-one live video lessons. The platform focused on an immersive learning experience using proprietary curriculum and technology. However, in mid-2021, due to significant regulatory changes in China's private tutoring sector (the "double reduction" policy), Gogokid, along with many other EdTech companies, had to cease its core operations offering curriculum-based tutoring to K-9 students by foreign tutors. While it initially explored alternative business models, its primary service model was discontinued.
Served as the central hub for operations, curriculum development, technology R&D, marketing, teacher recruitment strategy, and overall business management for the Gogokid platform.
As part of ByteDance, the facilities would have been modern, technologically advanced office spaces designed to foster collaboration and innovation, typical of leading tech companies.
Prior to its operational halt, the culture was likely fast-paced, data-driven, and innovative, characteristic of a ByteDance venture in a highly competitive market. There was a strong emphasis on growth and product development.
The Beijing headquarters was crucial as it situated Gogokid within China's primary tech and education ecosystem, providing access to talent, market insights, and alignment with ByteDance's broader strategic initiatives in education.
Gogokid's global presence was primarily virtual, connecting teachers based largely in the United States and Canada with students in China. Its operational infrastructure, including technology and support, was managed from China. While it aimed for a global reach in terms of its teacher base, its student market was concentrated in mainland China. Physical global offices beyond China were minimal or non-existent, with teacher engagement handled online.
[Specific street address not publicly emphasized, operations were within ByteDance's Beijing campuses, e.g., Zhonghang Plaza or similar ByteDance facilities]
Beijing
Beijing Municipality
China
Address: [Specific addresses not widely publicized; likely remote operations or small leased spaces]
To tap into the pool of native English-speaking educators and provide localized support for the teaching community. However, much of this was likely handled remotely.
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As of April 2025, GoGoKid' leadership includes:
GoGoKid has been backed by several prominent investors over the years, including:
Following the 2021 regulatory changes in China impacting the private tutoring industry, Gogokid ceased its main operations. Consequently, most executive and operational leadership associated directly with Gogokid would have transitioned out of their roles or to other ByteDance divisions if applicable. There have been no publicly announced new hires for Gogokid-specific leadership since its operational halt.
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As a subsidiary of ByteDance, Gogokid likely used email formats consistent with its parent company or standard corporate practices. Given its cessation of operations, these email formats are no longer active for practical purposes.
[first].[last]@gogokid.com.cn or [username]@bytedance.com
Format
jane.doe@gogokid.com.cn
Example
0%
Success rate
Reuters • August 5, 2021
ByteDance was reported to be laying off employees in its education business, including those at Gogokid, and ceasing its K-12 tutoring services to comply with new Chinese government regulations aimed at reducing the burden on students....more
South China Morning Post • July 27, 2021
ByteDance announced the closure of several of its online education businesses, including Gogokid and Qingbei, and laid off employees in response to China's sweeping overhaul of the private education sector....more
Technode • May 18, 2018
ByteDance officially launched Gogokid, an online English learning platform for children, marking its significant entry into the competitive online education market in China. The platform aimed to connect North American teachers with Chinese students....more
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