HQ Function

Serves as the main operational and administrative center, overseeing manufacturing, design, product development, sales, and distribution strategies for the Australasian market.

Notable Features:

The Geelong site includes extensive manufacturing facilities for carpet production, state-of-the-art tufting and finishing equipment, design studios, warehousing, and corporate offices. It represents a significant industrial footprint in the region.

Work Culture:

The work culture at Godfrey Hirst blends a long-standing tradition of craftsmanship with modern innovation. There's a focus on quality, sustainability, and customer service, influenced by its local heritage and the global standards of its parent company, Mohawk Industries. Employees often speak of a sense of community and pride in the brand's history.

HQ Significance:

The Geelong headquarters is historically significant as the birthplace of the company and a cornerstone of Australia's textile manufacturing industry for over 150 years. It symbolizes Australian manufacturing capability and innovation in flooring.

Values Reflected in HQ: The headquarters reflects values of quality craftsmanship, innovation, commitment to local manufacturing, and an evolving approach to sustainability in its operations and products.

Location:

Godfrey Hirst primarily operates and focuses its direct sales and manufacturing in Australia and New Zealand. However, as a part of Mohawk Industries, the world's largest flooring company, Godfrey Hirst benefits from global sourcing, research and development, design trends, and technological advancements. While its branded products are predominantly sold in Australasia, its affiliation with Mohawk gives it an indirect global footprint and access to international markets and best practices. Mohawk Industries has operations and sales in numerous countries worldwide.

Street Address:

7 Factories Road

City:

South Geelong

State/Province:

VIC

Country:

Australia