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GOAT Group
What Does GOAT Group Do?
GOAT Group is a leading global platform for authentic contemporary, luxury and streetwear products. Founded in 2015 to bring trust and safety to the sneaker resale market, the company has expanded to offer a wide selection of sneakers, apparel, and accessories from emerging, contemporary, and luxury brands. GOAT Group operates under several distinct brands, including GOAT, Flight Club, and alias, serving a global community of buyers and sellers. Their technology-driven platform focuses on authentication, customer experience, and providing access to sought-after products.
Where Is GOAT Group's Headquarters?
HQ Function
Serves as the central hub for executive leadership, core operations, technology development, marketing strategy, and global business management.
Notable Features:
Modern, open-concept office space designed to foster collaboration and innovation, often reflecting the company's connection to sneaker and streetwear culture. Likely features tech-enabled workspaces and common areas.
Work Culture:
Described as fast-paced, innovative, and dynamic, with a strong emphasis on technology and a passion for the products and community they serve. Employees often share an interest in fashion and sneaker culture.
HQ Significance:
The Los Angeles headquarters is pivotal for GOAT Group's strategic direction, product innovation, and global market expansion, leveraging the city's talent pool in tech and fashion.
Values Reflected in HQ: The headquarters likely reflects values such as innovation, authenticity, community, and a forward-thinking approach to technology and retail.
Location:
GOAT Group supports its global community of buyers and sellers through strategically located offices and authentication centers across North America, Europe, and Asia. These facilities handle e-commerce operations, product authentication, logistics, customer support, and regional marketing efforts, ensuring a seamless experience for users worldwide.
Street Address:
3340 Ocean Park Blvd, Suite 3050
City:
Santa Monica
State/Province:
CA
Country:
USA
Where Else Does GOAT Group Operate Around the World?
New York, NY/USA
Address: Specific address not publicly listed for GOAT Group corporate; Flight Club stores at 812 Broadway, New York, NY 10003 & 10100 S Western Ave, Los Angeles, CA 90047
Serves the significant sneaker and streetwear market on the US East Coast, leveraging New York's status as a global fashion capital.
London, UK
Address: Specific address not publicly listed.
Facilitates growth and service delivery within the expanding European sneaker and luxury goods market.
Shanghai, China
Address: Specific address not publicly listed.
Taps into the rapidly growing and highly engaged Chinese market for luxury goods and streetwear.
Tokyo, Japan
Address: Specific address not publicly listed.
Addresses the sophisticated and trend-conscious Japanese market, known for its strong sneaker and fashion culture.
Secaucus, NJ/USA
Address: Authentication and distribution center.
Enhances operational efficiency and speed of delivery for customers in the eastern and central United States.
Buying Intent Signals for GOAT Group
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading GOAT Group? Meet the Executive Team
As of April 2025, GOAT Group' leadership includes:
Who's Investing in GOAT Group?
GOAT Group has been backed by several prominent investors over the years, including:
What Leadership Changes Has GOAT Group Seen Recently?
GOAT Group has seen strategic additions to its executive team to bolster its legal and operational capabilities, reflecting its ongoing growth and global expansion. No major departures have been publicly announced.
New Appointments:
What Technology (Tech Stack) Is Used byGOAT Group?
Discover the tools GOAT Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
GOAT Group Email Formats and Examples
GOAT Group primarily uses the [first].[last]@goatgroup.com and [first_initial][last]@goatgroup.com email formats. These are common patterns for corporate communications.
[first].[last]@goatgroup.com or [first_initial][last]@goatgroup.com
Format
jane.doe@goatgroup.com or jdoe@goatgroup.com
Example
90%
Success rate
What's the Latest News About GOAT Group?
Complex • November 15, 2023
GOAT Group's 'alias' App Expands to Japan
GOAT Group announced the expansion of its seller app, 'alias', into Japan. This move allows Japanese sellers to list and sell sneakers and apparel globally, tapping into GOAT's extensive network. The expansion aims to further enhance the supply of unique and sought-after items on the platform....more
Footwear News • May 17, 2023
GOAT Group Names Jamila Saidi as General Counsel and Head of Business and Legal Affairs
GOAT Group appointed Jamila Saidi as its new General Counsel and Head of Business and Legal Affairs. Saidi previously worked at atoms.com and BuzzFeed. This strategic hire aims to strengthen the company's legal framework amidst its rapid global expansion....more
TechCrunch • October 18, 2022
GOAT Group to acquire clothing resale site Grailed in a reported $60M+ deal
GOAT Group announced its acquisition of Grailed, a curated community marketplace for men's luxury, streetwear, and vintage fashion. The deal aims to expand GOAT Group's apparel offerings and reach a broader audience in the secondhand fashion market....more
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