What Does GOAL Do?

Total employees454
HeadquartersLondon
FoundedN/A

Goal.com is one of the world's largest digital football content providers, offering comprehensive coverage of the sport. It delivers breaking news, live match updates, transfer rumors, in-depth articles, video highlights, and exclusive interviews. With multiple language editions, Goal.com caters to a global audience, making it a go-to source for football fans worldwide. It was founded in 2004 and is currently part of DAZN Group.

Where Is GOAL's Headquarters?

HQ Function

Serves as a central hub for global editorial strategy, product development, commercial operations, and technological infrastructure for Goal.com, coordinating its worldwide network of journalists and content creators.

Notable Features:

Modern office facilities located in a prominent London business district, designed to foster collaboration and innovation in digital media. Likely equipped with state-of-the-art content production studios.

Work Culture:

A dynamic, fast-paced, and international environment driven by a passion for football and digital innovation. Emphasis on collaborative teamwork, real-time content delivery, and engaging a global sports audience.

HQ Significance:

The London headquarters is pivotal for steering Goal.com's global content direction, maintaining its position as a leading football news portal, and integrating with the broader DAZN sports streaming ecosystem.

Values Reflected in HQ: Global ambition, technological advancement in media, speed and accuracy in reporting, and a deep connection with football fans worldwide.

Location:

Goal.com maintains a vast global presence, operating with dedicated editorial teams and producing content in over 19 languages across more than 38 international editions. This extensive network allows Goal.com to provide localized football news, live scores, and in-depth analysis tailored to fans in specific regions, covering major international leagues as well as local football scenes. Functions supported globally include news gathering, live match reporting, video production, social media management, and regional marketing efforts, ensuring comprehensive and culturally relevant football coverage worldwide.

Street Address:

12 Hammersmith Grove

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does GOAL Operate Around the World?

Leeds, United Kingdom

Address: DAZN, Wellington Place, Leeds, UK

Key center for English-language content production, product development, and supporting European market operations. Leverages the UK's strong football media landscape.

New York City, USA

Address: DAZN US Office, New York, NY (Specific Goal.com address integrated within DAZN)

Driving growth and engagement in the expanding US soccer market, producing localized content, and managing partnerships within North America.

Madrid, Spain

Address: DAZN Spain Office, Madrid (Specific Goal.com address integrated within DAZN)

Catering to the passionate football fanbase in Spain with localized news, analysis, and in-depth coverage of Spanish football.

Tokyo, Japan

Address: DAZN Japan Office, Tokyo (Specific Goal.com address integrated within DAZN)

Providing tailored football content to the Japanese market, supporting DAZN's broader sports broadcasting services in the region.

Buying Intent Signals for GOAL

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GOAL? Meet the Executive Team

As of April 2025, GOAL' leadership includes:

Shay Segev - CEO, DAZN Group
Peter Parmenter - SVP Global Head of Goal.com, DAZN
James Dickens - VP, Global Editor-in-Chief, Goal.com

Who's Investing in GOAL?

GOAL has been backed by several prominent investors over the years, including:

Access Industries

What Leadership Changes Has GOAL Seen Recently?

Hire2
Exits0

DAZN Group, Goal.com's parent company, has made strategic executive appointments in the past year to bolster its leadership in technology, finance, and commercial operations, which indirectly influence Goal.com's strategic direction and resources.

New Appointments:

Darren Waterman, Darren Waterman appointed as new CFO for DAZN Group, to oversee financial strategy and operations.
Pete Boyle, Pete Boyle appointed as Group Chief Commercial Officer at DAZN, responsible for driving commercial growth and strategy.

What Technology (Tech Stack) Is Used byGOAL?

Discover the tools GOAL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GOAL Email Formats and Examples

Goal.com, as part of DAZN Group, likely uses standardized corporate email formats. The most common format for employees, particularly editorial staff associated directly with Goal.com, is believed to be a combination of first and last names.

[first].[last]@goal.com

Format

jane.doe@goal.com

Example

75%

Success rate

What's the Latest News About GOAL?

SportBusinessJanuary 9, 2024

DAZN Strengthens Leadership with New CFO and CCO Appointments

DAZN Group announced key C-suite appointments, with Darren Waterman named Group Chief Financial Officer and Pete Boyle as Group Chief Commercial Officer. These changes are aimed at driving the company's next phase of growth, impacting its portfolio including Goal.com....more

Advanced TelevisionNovember 29, 2023

DAZN to Integrate Goal.com Content into New Ad-Supported Free Tier

DAZN announced plans to launch a free, ad-supported streaming tier, which will include content from its football portal Goal.com, alongside live sports and other programming. This move aims to broaden DAZN's audience reach by offering more accessible content options....more

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