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Go Rhino's Overview

Total employees23
HeadquartersBrea
Founded1975

Go Rhino has been developing, designing, and manufacturing innovative and high-quality aftermarket automotive accessories since 1975. They are known for their extensive product line, including side steps, running boards, grille guards, bull bars, bumpers, and truck bed accessories. Go Rhino focuses on providing durable, functional, and stylish products for trucks, SUVs, and Jeeps, catering to both off-road enthusiasts and everyday drivers seeking to enhance their vehicle's utility and appearance.

Where is Go Rhino's Headquarters?

HQ Function

Serves as the central hub for product design, engineering, research and development, U.S. sales and marketing operations, and administrative functions for the Go Rhino brand.

Notable Features:

Modern facility equipped for product development and testing, supporting innovation in automotive accessories. Specific architectural details are not widely publicized.

Work Culture:

A dynamic and innovative environment focused on the automotive aftermarket industry, likely fostering collaboration between design, engineering, and marketing teams to bring new products to market. Emphasis on quality and customer satisfaction.

HQ Significance:

The Brea headquarters is crucial for Go Rhino's product innovation, brand management, and strategic operations within the competitive North American automotive accessory market.

Values Reflected in HQ: The headquarters likely reflects Go Rhino's commitment to innovation, quality manufacturing, and customer-focused design in the automotive accessory sector.

Location:

Go Rhino primarily serves the North American market (USA, Canada, Mexico) with its extensive range of automotive accessories. While its main manufacturing is in Mexico and headquarters in the USA, its products are distributed through a wide network of retailers and distributors, potentially reaching customers internationally through these channels. The company's focus is strongly on meeting the demands of truck, Jeep, and SUV owners in North America.

Street Address:

1000 Graves St

City:

Brea

State/Province:

CA

Country:

USA

Go Rhino's Global Presence

Guadalajara, Jalisco, Mexico

Address: Carretera El Salto, La Capilla KM 3.5, El Salto, Jalisco 45680, Mexico

Serves as a key manufacturing and supply chain hub, leveraging regional manufacturing capabilities to produce Go Rhino's product lines for distribution in North America and other markets.

Buying Intent Signals for Go Rhino

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Go Rhino

As of April 2025, Go Rhino' leadership includes:

Tony D. Amico - President & CEO at IDDEA Companies / Go Rhino! Products
Mark Postula - VP Operations at Go Rhino / IDDEA
Ian Notman - Director, Product Development & Engineering at Go Rhino Products

Investors of Go Rhino

Go Rhino has been backed by several prominent investors over the years, including:

L Catterton (via its portfolio company THI Corporation/Truck Hero)
THI Corporation (Truck Hero) (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major, publicly announced executive hires or exits specifically for the Go Rhino brand have been prominent in the last 12 months. Leadership changes, if any, would likely be within the broader IDDEA Companies or THI Corporation structure and may not be specifically highlighted at the brand level.

Technology (Tech Stack) used by Go Rhino

Discover the tools Go Rhino uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Go Rhino Email Formats and Examples

Go Rhino likely uses common corporate email formats. Based on industry standards for a company of its size and structure, an email format combining the first initial and last name is probable, or first name.last name.

flast@gorhino.com or first.last@gorhino.com

Format

jsmith@gorhino.com or jane.doe@gorhino.com

Example

85%

Success rate

News and media

SEMA (Specialty Equipment Market Association)November 2, 2023

Go Rhino Recognized with SEMA Data Excellence Award

Go Rhino was honored with a SEMA Data Excellence Award at the 2023 SEMA Show, recognizing their commitment to providing high-quality product data for their automotive accessories....more

gorhino.comMay 24, 2023

Go Rhino Announces Ceros Roof Rack for Jeep Wrangler JL

Go Rhino expanded its product lineup with the introduction of the new Ceros Roof Rack specifically designed for the Jeep Wrangler JL, offering enhanced cargo capacity and a stylish, functional design....more

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