What Does GNC Do?

Total employees9779
HeadquartersPittsburgh
FoundedN/A

GNC (General Nutrition Centers) is a leading global specialty retailer of health, wellness, and performance products, including vitamins, supplements, minerals, herbs, sports nutrition, diet, and energy products. Founded in 1935, GNC is dedicated to helping consumers Live Well by providing high-quality, science-based products and expert advice. The company operates a diverse, multi-channel business model that includes company-owned retail stores, domestic and international franchise activities, third-party contract manufacturing, e-commerce, and corporate partnerships. GNC aims to inspire people to live healthier lives by offering a broad selection of products that support various health goals. After filing for bankruptcy in 2020, GNC was acquired by Harbin Pharmaceutical Group.

Where Is GNC's Headquarters?

HQ Function

Serves as the central hub for GNC's global operations, including corporate strategy, marketing, product development, finance, human resources, and administrative functions.

Notable Features:

Located in downtown Pittsburgh, offering accessibility and a central position within the city's business district. The office space is designed to support a large corporate staff.

Work Culture:

GNC's corporate culture aims to be dynamic and focused on health and wellness, aligning with its brand mission. Employees often have access to product discounts and wellness initiatives. The environment is generally described as fast-paced, adapting to the retail and e-commerce sectors and ongoing business transformation.

HQ Significance:

The Pittsburgh headquarters is significant as it anchors GNC's operations in the city where it was founded. It represents the core of its decision-making, strategic planning, and brand identity for its global retail and online presence.

Values Reflected in HQ: The headquarters aims to reflect GNC's commitment to innovation in health and wellness, operational efficiency, and a connection to its heritage. Modern office design typically supports collaboration, employee well-being, and productivity, aligning with the company's focus on living well.

Location:

GNC operates globally through a combination of company-owned stores (primarily in the U.S., Canada, Ireland, and Puerto Rico), an extensive network of international franchise locations in approximately 50 countries, and robust e-commerce platforms. Key functions supported globally include retail operations, product sourcing and distribution, international franchise management and support, localized marketing, and customer service. While strategic oversight is managed from its U.S. headquarters, regional operations and franchise partners adapt strategies to meet local market demands.

Street Address:

300 Sixth Avenue

City:

Pittsburgh

State/Province:

Pennsylvania

Country:

USA

Where Else Does GNC Operate Around the World?

Anderson, South Carolina, USA

Address: 2120 Us Hwy 29 S, Anderson, SC 29626 (Represents a key operational site; specific addresses for all facilities may vary)

Serves as a primary node in GNC's U.S. supply chain, ensuring product quality control, manufacturing capabilities, and efficient distribution to retail stores and e-commerce fulfillment centers across North America.

Whitestown, Indiana, USA

Address: 4200 S. Perry Worth Road, Whitestown, IN 46075 (Represents a key distribution center location)

Enhances GNC's distribution capabilities across the United States, particularly for the Midwest region, improving delivery times and operational efficiency for a large portion of its customer base.

Buying Intent Signals for GNC

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GNC? Meet the Executive Team

As of April 2025, GNC' leadership includes:

Josh Burris - Chief Executive Officer
Cam Lawrence - Executive Vice President, Chief Financial Officer
Nate Frazier - Executive Vice President, Chief Operating Officer
Karlyn Mattson - Executive Vice President, Chief Merchandising Officer
Somer Dall DNP, MSN, FNP-C - Chief Medical Officer & Head of Scientific Affairs

Who's Investing in GNC?

GNC has been backed by several prominent investors over the years, including:

Harbin Pharmaceutical Group Co., Ltd. (Hayao)

What Leadership Changes Has GNC Seen Recently?

Hire2
Exits1

GNC has made significant appointments to its executive team over the past 12-18 months, particularly strengthening its financial and operational leadership. These changes aim to drive growth, innovation, and efficiency as the company continues its strategic initiatives post-acquisition.

Departures

Michael Costello, Departure presumed to be concurrent with the appointment of Cam Lawrence as the new CFO.

New Appointments:

Cam Lawrence, Cam Lawrence appointed to lead GNC's financial strategy and operations.
Nate Frazier, Nate Frazier appointed to enhance GNC's operational capabilities and efficiency.

What Technology (Tech Stack) Is Used byGNC?

Discover the tools GNC uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GNC Email Formats and Examples

GNC primarily uses standard corporate email formats that combine employee names with the gnc.com domain. The most common patterns observed are [first_initial][last]@gnc.com and [first].[last]@gnc.com. Specific formats might vary by department or individual preference, but these represent high-probability structures.

[firstinitial][last]@gnc.com or [first].[last]@gnc.com

Format

jdoe@gnc.com or john.doe@gnc.com

Example

80%

Success rate

What's the Latest News About GNC?

PR NewswireDecember 14, 2023

GNC and Netflix's Rebel Moon Partner on Exclusive Product Collaboration

GNC announced a partnership with Netflix for the movie Rebel Moon, launching an exclusive line of co-branded sports nutrition products. This collaboration aims to merge entertainment with GNC's wellness and performance offerings, tapping into a new audience segment....more

PR NewswireDecember 7, 2023

GNC Appoints Cam Lawrence as Chief Financial Officer

GNC announced the appointment of Cam Lawrence as Executive Vice President, Chief Financial Officer. Lawrence brings over 20 years of experience in finance and strategy to GNC and will lead the company's financial operations and strategy, effective immediately....more

GNC News / PR NewswireMarch 20, 2023

GNC Names Nate Frazier Executive Vice President, Chief Operating Officer

GNC appointed Nate Frazier as Executive Vice President, Chief Operating Officer. In this role, Frazier is responsible for leading the company's operations including supply chain, quality control, and enterprise-wide operational efficiency....more

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