What Does GN Group Do?

Total employees7114
HeadquartersBallerup
Founded

GN Store Nord is a Danish-based global leader in intelligent audio solutions that empower people to hear more, do more, and be more than they ever thought possible. With a rich history dating back to 1869, GN leverages its expertise in both hearing and audio technology to create innovative products and solutions. The company operates through several key brands: Jabra, known for its headsets and video conferencing solutions for both consumer and enterprise markets; ReSound, Beltone, and Interton, which provide advanced hearing aids and audiological diagnostics; and SteelSeries, a leading brand in gaming peripherals and accessories. GN is committed to research and development, driving advancements in sound and hearing technology to improve lives worldwide.

Where Is GN Group's Headquarters?

HQ Function

The headquarters serves as the central hub for corporate management, strategic planning, research and development leadership, and global operations for GN Store Nord and its divisions.

Notable Features:

Modern, purpose-built campus featuring state-of-the-art R&D facilities, collaborative workspaces, and sustainable design elements, created to foster innovation across its audio and hearing technology divisions.

Work Culture:

A dynamic and innovative work environment influenced by Scandinavian work-life balance principles. Emphasis on collaboration, purpose-driven work ('Hear More, Do More, Be More'), sustainability, and continuous learning within the audio technology sector.

HQ Significance:

The Ballerup headquarters is crucial for GN's global strategy, housing key decision-makers and R&D teams that drive the company's technological advancements. It symbolizes GN's Danish heritage and commitment to engineering excellence.

Values Reflected in HQ: The headquarters' design and functionality reflect GN's core values of innovation, quality, user-centricity, sustainability, and global collaboration, providing an environment conducive to developing cutting-edge audio solutions.

Location:

GN Store Nord operates on a global scale with a significant presence in over 100 countries. Key functions supported globally include research and development (Denmark, USA, China), manufacturing (e.g., Denmark, China, USA), extensive sales and marketing networks across North America, Europe, Asia-Pacific, and other regions for all its brands (Jabra, ReSound, Beltone, SteelSeries), and worldwide customer support and distribution channels.

Street Address:

Lautrupbjerg 7

City:

Ballerup

State/Province:

Capital Region of Denmark

Country:

Denmark

Where Else Does GN Group Operate Around the World?

Lowell, Massachusetts, USA

Address: 900 Chelmsford St, Lowell, MA 01851, USA

To effectively serve and expand in the large and strategically important North American market, driving growth for Jabra's headsets, speakerphones, and video conferencing equipment.

Bloomington, Minnesota, USA

Address: 8001 E Bloomington Fwy, Bloomington, MN 55420, USA

To address the significant hearing healthcare market in North America, providing advanced hearing instruments and support to audiologists and users.

Xiamen, China

Address: Various facilities in Xiamen Industrial Zones

To leverage manufacturing efficiencies and engineering talent in the region for global product supply, as well as serving the growing Asian market.

Buying Intent Signals for GN Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GN Group? Meet the Executive Team

As of April 2025, GN Group' leadership includes:

Peter Karlstromer - Group CEO of GN Store Nord, CEO of GN Audio, and interim CEO of GN Hearing
Søren Jelert - Group CFO of GN Store Nord & CFO of GN Audio
Henriette Wennicke - Chief Human Resources Officer, GN Store Nord
Ehtisham Rabbani - CEO, SteelSeries

Who's Investing in GN Group?

GN Group has been backed by several prominent investors over the years, including:

APG Asset Management N.V.
William Demant Invest A/S
ATP (Arbejdsmarkedets Tillægspension)
BlackRock, Inc.

What Leadership Changes Has GN Group Seen Recently?

Hire2
Exits1

GN Store Nord has experienced key leadership changes over the past 12 months, including the appointment of a new Group CFO, a new CHRO, and the departure of the CEO of GN Hearing, with the Group CEO assuming interim responsibilities for the hearing division.

Departures

Gitte Pugholm Aabo, Gitte Pugholm Aabo stepped down as CEO of GN Hearing. Peter Karlstromer, Group CEO, assumed interim CEO duties for GN Hearing.

New Appointments:

Søren Jelert, Søren Jelert appointed as new Group CFO to oversee financial strategy and operations.
Henriette Wennicke, Henriette Wennicke appointed as new CHRO to lead global human resources functions.

What Technology (Tech Stack) Is Used byGN Group?

Discover the tools GN Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GN Group Email Formats and Examples

GN Store Nord, like many large corporations, utilizes standardized email formats for its employees. The most commonly observed format for GN's corporate domain (gn.com) involves the first initial of the employee's first name followed by their full last name.

[first_initial][last]@gn.com

Format

jdoe@gn.com

Example

90%

Success rate

What's the Latest News About GN Group?

Business WireMay 7, 2024

SteelSeries Unveils the Arctis Nova 5 Series Headsets and Companion App, Leveling Up the Gaming Experience for Console Players Everywhere

SteelSeries, a GN brand, launched its new Arctis Nova 5 gaming headset series and companion app, designed to enhance the audio experience for console gamers with over 100 audio presets....more

ReutersMay 2, 2024

Denmark's GN Store Nord Q1 operating profit beats expectations

GN Store Nord reported Q1 2024 operating profit above analyst expectations and maintained its full-year financial guidance, citing strong performance in its hearing aid division and growth in enterprise audio....more

GN Store Nord Press ReleaseFebruary 20, 2024

GN Store Nord appoints Henriette Wennicke as new Chief Human Resources Officer

GN Store Nord announced the appointment of Henriette Wennicke as its new Chief Human Resources Officer (CHRO) and member of the Executive Management team, effective May 1, 2024....more

GlobeNewswireJanuary 18, 2024

Gitte Pugholm Aabo steps down as CEO of GN Hearing; Peter Karlstromer appointed interim CEO of GN Hearing

GN announced that Gitte Pugholm Aabo will step down as CEO of GN Hearing. Peter Karlstromer, CEO of GN Store Nord and GN Audio, will take on the role of interim CEO for GN Hearing. The company also provided updates on preliminary FY 2023 results and FY 2024 guidance....more

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