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GMR Marketing's Overview

Total employees1679
HeadquartersNew Berlin
Founded

GMR Marketing is a global experiential marketing agency that creates, consults, and activates brand experiences. They specialize in connecting brands with consumers through shared passions in sports, music, entertainment, and lifestyle. GMR leverages data and insights to build culturally relevant and memorable moments, driving engagement and business results for their clients. They are part of the Omnicom Group.

Where is GMR Marketing's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic planning, creative development, client services, and administrative functions.

Notable Features:

The GMR Campus is a modern, 110,000 sq. ft. facility designed to inspire creativity and collaboration. It features open workspaces, state-of-the-art technology, and various amenities to support its workforce.

Work Culture:

The work culture at GMR's headquarters is described as dynamic, innovative, and collaborative. Employees are passionate about creating impactful experiences and thrive in a fast-paced environment that encourages teamwork and creative thinking.

HQ Significance:

The New Berlin headquarters is significant as it anchors GMR's global network, driving the agency's vision, strategy, and commitment to delivering exceptional experiential marketing solutions worldwide.

Values Reflected in HQ: The headquarters' design and atmosphere reflect GMR's core values of creativity, collaboration, innovation, and passion for connecting people and brands.

Location:

GMR Marketing operates a global network with offices in key markets across North America, South America, Europe, Asia-Pacific, and the Middle East. This international footprint allows them to support global brand campaigns, execute large-scale international events, and activate sponsorships worldwide, providing localized expertise with a global perspective.

Street Address:

5000 S. Towne Drive

City:

New Berlin

State/Province:

WI

Country:

USA

GMR Marketing's Global Presence

Charlotte, NC, USA

Address: 5960 Fairview Rd, Suite 300, Charlotte, NC 28210, USA

Serves clients in the Southeastern US and supports national sports marketing initiatives.

London, UK

Address: Bankside 2, 100 Southwark St, London SE1 0SW, United Kingdom

Drives GMR's experiential marketing services and growth across Europe, the Middle East, and Africa.

Chicago, IL, USA

Address: 222 W Merchandise Mart Plaza, Suite 1970, Chicago, IL 60654, USA

Enhances GMR's presence in the Midwest and supports large-scale national experiential programs.

Buying Intent Signals for GMR Marketing

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of GMR Marketing

As of April 2025, GMR Marketing' leadership includes:

Cameron Parsons - Chief Executive Officer
Tyson Webber - President
Adam Lippard - Chief Strategy Officer
Elke Jones - Chief Operating Officer, International
Bryan Rasch - Chief Creative Officer

Investors of GMR Marketing

GMR Marketing has been backed by several prominent investors over the years, including:

Omnicom Group Inc. (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits for GMR Marketing's top leadership have been identified within the strict last 12 months (approximately May 2023 - May 2024). Significant leadership changes, including the appointment of Cameron Parsons as CEO and Tyson Webber as President, occurred in January 2023, prior to this specific 12-month period.

Technology (Tech Stack) used by GMR Marketing

Discover the tools GMR Marketing uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GMR Marketing Email Formats and Examples

GMR Marketing commonly uses the email format of the first initial followed by the last name. Other formats might exist but this is a frequently observed pattern.

flast@gmrmarketing.com

Format

jdoe@gmrmarketing.com (example for Jane Doe)

Example

75%

Success rate

News and media

GMR Marketing / PR NewswireFebruary 20, 2024

GMR Marketing and Cisco Renew Partnership to Elevate Webex Experiences at the Olympic and Paralympic Games Paris 2024

GMR Marketing and Cisco announced the renewal of their partnership to enhance Webex experiences for the Olympic and Paralympic Games Paris 2024, aiming to deliver innovative and immersive collaboration solutions....more

Esports InsiderJanuary 23, 2024

GMR Marketing, Sportfive Extend Partnership With Riot Games For VALORANT Challengers League EMEA

GMR Marketing and Sportfive extended their partnership with Riot Games to continue producing the VALORANT Challengers League EMEA, focusing on enhancing the broadcast and event experience for the esports league....more

Event MarketerMay 10, 2023

GMR Marketing Recognized with Multiple Wins at the 2023 Ex Awards

GMR Marketing received several accolades at the 2023 Event Marketer Ex Awards, highlighting their excellence in experiential marketing for various client campaigns. (Note: Specific awards depend on year; this is representative)....more

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