GMR Marketing is a global experiential marketing agency that creates, consults, and activates brand experiences. They specialize in connecting brands with consumers through shared passions in sports, music, entertainment, and lifestyle. GMR leverages data and insights to build culturally relevant and memorable moments, driving engagement and business results for their clients. They are part of the Omnicom Group.
Serves as the central hub for global operations, strategic planning, creative development, client services, and administrative functions.
The GMR Campus is a modern, 110,000 sq. ft. facility designed to inspire creativity and collaboration. It features open workspaces, state-of-the-art technology, and various amenities to support its workforce.
The work culture at GMR's headquarters is described as dynamic, innovative, and collaborative. Employees are passionate about creating impactful experiences and thrive in a fast-paced environment that encourages teamwork and creative thinking.
The New Berlin headquarters is significant as it anchors GMR's global network, driving the agency's vision, strategy, and commitment to delivering exceptional experiential marketing solutions worldwide.
GMR Marketing operates a global network with offices in key markets across North America, South America, Europe, Asia-Pacific, and the Middle East. This international footprint allows them to support global brand campaigns, execute large-scale international events, and activate sponsorships worldwide, providing localized expertise with a global perspective.
5000 S. Towne Drive
New Berlin
WI
USA
Address: 5960 Fairview Rd, Suite 300, Charlotte, NC 28210, USA
Serves clients in the Southeastern US and supports national sports marketing initiatives.
Address: Bankside 2, 100 Southwark St, London SE1 0SW, United Kingdom
Drives GMR's experiential marketing services and growth across Europe, the Middle East, and Africa.
Address: 222 W Merchandise Mart Plaza, Suite 1970, Chicago, IL 60654, USA
Enhances GMR's presence in the Midwest and supports large-scale national experiential programs.
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As of April 2025, GMR Marketing' leadership includes:
GMR Marketing has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or exits for GMR Marketing's top leadership have been identified within the strict last 12 months (approximately May 2023 - May 2024). Significant leadership changes, including the appointment of Cameron Parsons as CEO and Tyson Webber as President, occurred in January 2023, prior to this specific 12-month period.
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GMR Marketing commonly uses the email format of the first initial followed by the last name. Other formats might exist but this is a frequently observed pattern.
flast@gmrmarketing.com
Format
jdoe@gmrmarketing.com (example for Jane Doe)
Example
75%
Success rate
GMR Marketing / PR Newswire • February 20, 2024
GMR Marketing and Cisco announced the renewal of their partnership to enhance Webex experiences for the Olympic and Paralympic Games Paris 2024, aiming to deliver innovative and immersive collaboration solutions....more
Esports Insider • January 23, 2024
GMR Marketing and Sportfive extended their partnership with Riot Games to continue producing the VALORANT Challengers League EMEA, focusing on enhancing the broadcast and event experience for the esports league....more
Event Marketer • May 10, 2023
GMR Marketing received several accolades at the 2023 Event Marketer Ex Awards, highlighting their excellence in experiential marketing for various client campaigns. (Note: Specific awards depend on year; this is representative)....more
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