Glu Mobile
Glu Mobile's Overview
Glu Mobile Inc. was a prominent American developer and publisher of free-to-play mobile games for smartphones and tablets. Founded in 2001 (with roots as Sorrent, Inc. and later merging with Macrospace in 2005 to form Glu Mobile), the company became known for a diverse portfolio of successful titles including 'Kim Kardashian: Hollywood,' 'Design Home,' 'Covet Fashion,' 'Diner DASH,' and the 'MLB Tap Sports Baseball' series. Glu focused on creating original IP and leveraging celebrity and brand licenses. In April 2021, Glu Mobile was acquired by Electronic Arts (EA) for $2.1 billion, integrating its development talent, popular game franchises, and mobile expertise into EA's expanding mobile business.
Where is Glu Mobile's Headquarters?
HQ Function
The San Francisco headquarters served as the central command for Glu Mobile's global operations. It housed executive leadership, core game development and publishing oversight, marketing strategy, finance, legal, and other corporate functions that drove the company's mobile gaming business.
Notable Features:
Located in the SoMa (South of Market) district, a vibrant area for tech companies, Glu's headquarters likely featured modern, open-concept office spaces designed to foster collaboration and creativity, common in the game development industry. Amenities would typically include game rooms, communal areas, and facilities supporting a dynamic workforce.
Work Culture:
Glu Mobile was reputed for a fast-paced, innovative, and creative work environment. The culture emphasized a 'players first' mentality, data-driven decision-making in game design and live operations, and a passion for creating engaging mobile entertainment. Collaboration and entrepreneurial spirit were often highlighted aspects.
HQ Significance:
The San Francisco headquarters was strategically vital, positioning Glu Mobile within the heart of the US tech and gaming scene. It was from this central office that the company managed its growth, navigated the competitive mobile market, launched numerous hit titles, and ultimately attracted acquisition by Electronic Arts.
Values Reflected in HQ: The headquarters likely aimed to reflect Glu's operational values such as innovation in mobile gaming, creativity, a strong focus on player engagement, agility in a rapidly evolving market, and a drive for commercial success in the free-to-play space.
Location:
Before its acquisition by Electronic Arts, Glu Mobile maintained a significant global footprint with development studios, publishing offices, and operational centers in North America (USA, Canada) and Asia (India, formerly China). Its games were distributed globally via major mobile app stores like the Apple App Store and Google Play Store, reaching millions of players worldwide. Functions supported globally included distributed game development, international marketing, localized customer support, quality assurance, and live operations for its diverse portfolio of mobile titles.
Street Address:
875 Howard St #100
City:
San Francisco
State/Province:
California
Country:
USA
Glu Mobile's Global Presence
Toronto, Ontario, Canada
Address: [Specific street address not widely publicized; a key studio location in Toronto]
The Toronto studio leveraged the strong local talent pool in game development and technology, contributing critically to Glu's global production capabilities and portfolio diversity in the North American market.
Hyderabad, Telangana, India
Address: [Specific street address not widely publicized; a major operational hub in Hyderabad]
The Hyderabad office utilized India's extensive skilled technology talent and cost-effective operational environment to support Glu's worldwide game development, maintenance, and player service functions at scale.
Burlingame, California, USA
Address: [Specific street address not widely publicized; housed Crowdstar, a Glu subsidiary]
Focused on a specific genre of simulation and lifestyle games, leveraging talent in the San Francisco Bay Area to create engaging experiences for a dedicated player base, significantly contributing to Glu's revenue.
Buying Intent Signals for Glu Mobile
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Executive Team of Glu Mobile
As of April 2025, Glu Mobile' leadership includes:
Investors of Glu Mobile
Glu Mobile has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Electronic Arts in April 2021, Glu Mobile ceased to operate as an independent company and was integrated into EA's mobile division. Its executive team was largely dissolved or absorbed into EA. Consequently, there are no distinct 'Glu Mobile' executive hires or exits to report in the last 12 months, as leadership and organizational changes occur within the broader EA structure. Any former Glu executives still with EA would be in roles within EA Mobile or other divisions.
Technology (Tech Stack) used by Glu Mobile
Discover the tools Glu Mobile uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Glu Mobile Email Formats and Examples
Prior to its acquisition by Electronic Arts, Glu Mobile likely utilized common corporate email address patterns. After the acquisition, employees who transitioned to EA would have adopted EA's email system. The formats below are based on common structures for a company like Glu Mobile and are for historical reference.
Common historical patterns included [first].[last]@glu.com (e.g., john.smith@glu.com) and [first_initial][last]@glu.com (e.g., jsmith@glu.com).
Format
example.user@glu.com
Example
70%
Success rate
News and media
PocketGamer.biz • January 4, 2024
EA to close down Kim Kardashian: Hollywood after nearly 10 years
Electronic Arts announced the shutdown of 'Kim Kardashian: Hollywood,' a highly successful mobile title originally developed by Glu Mobile. The game, a major revenue earner for Glu, is slated to cease operations in April 2024, marking the end of an almost decade-long run....more
Electronic Arts News (EA.com) • March 26, 2024
EA SPORTS and Major League Baseball Extend Interactive Entertainment Partnership, Securing Future of MLB Tap Sports Baseball
Electronic Arts and Major League Baseball (MLB) announced a multi-year renewal of their interactive entertainment partnership. This extension ensures the continuation of the 'MLB Tap Sports Baseball' mobile game franchise, a key sports title originally developed by Glu Mobile and now part of EA SPORTS' portfolio....more
Electronic Arts News (EA.com) • April 29, 2021
Electronic Arts Completes Acquisition of Glu Mobile
Electronic Arts announced the completion of its acquisition of Glu Mobile Inc. for $2.1 billion in enterprise value. The deal combined Glu Mobile's portfolio of popular mobile games and development talent with EA's global scale and IP, aiming to accelerate growth in mobile gaming....more
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