What Does Global Blue Do?

Total employees1582
HeadquartersBrüttisellen
Founded1980

Global Blue is a technology and payments company that pioneered the concept of Tax Free Shopping (TFS) over 40 years ago. It empowers international shoppers to save money on purchases made abroad by facilitating VAT/GST refunds. Beyond TFS, Global Blue offers Added Value Payment Solutions (AVPS), including Dynamic Currency Conversion (DCC) and other payment processing services, enhancing the shopping experience for tourists and providing valuable data and marketing insights to merchants worldwide. The company connects retailers, international shoppers, and customs authorities through its extensive network and digital platforms.

Where Is Global Blue's Headquarters?

HQ Function

The Swiss headquarters serves as the global operational and strategic command center, overseeing finance, technology development, product innovation, and corporate governance for its worldwide operations.

Notable Features:

Modern office facilities designed to support a global workforce and foster innovation in financial technology services. Specific architectural details are not widely publicized.

Work Culture:

The HQ fosters an international, dynamic, and performance-oriented work culture, emphasizing collaboration, customer focus, and innovation in the travel and payment technology sectors.

HQ Significance:

Its location in Switzerland, a major international financial and business hub, provides strategic advantages for managing global financial flows, accessing skilled talent, and maintaining a neutral base for its worldwide operations.

Values Reflected in HQ: The headquarters' operations and design likely reflect Global Blue's core values such as customer centricity, innovation, global collaboration, integrity, and efficiency in delivering financial services.

Location:

Global Blue operates in over 50 countries across five continents, including key markets in Europe, Asia-Pacific, the Americas, and the Middle East. Its global functions include managing VAT/GST refund processes, providing dynamic currency conversion and other payment solutions, offering marketing and data intelligence services to retailers, and developing technology platforms that connect millions of international shoppers with hundreds of thousands of merchants worldwide.

Street Address:

Zürichstrasse 38

City:

Brüttisellen

State/Province:

Zurich

Country:

Switzerland

Where Else Does Global Blue Operate Around the World?

Singapore, Singapore

Address: Global Blue Singapore Pte Ltd, 78 Shenton Way, #26-01/02, Singapore 079120

Drives growth and service delivery across APAC, catering to significant inbound and outbound tourism flows, and adapting Global Blue's solutions to diverse local market needs.

Paris, France

Address: Global Blue France, 1 Boulevard Haussmann, 75009 Paris, France

Critical for European operations, focusing on the luxury retail sector and providing extensive support to merchants and travelers in a key international shopping hub.

New York, NY, USA

Address: Global Blue USA Inc., 575 Fifth Avenue, Floor 15, New York, NY 10017

Acts as the main coordination point for North and South American markets, focusing on expanding merchant partnerships and enhancing services for travelers to and from the region.

Buying Intent Signals for Global Blue

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Global Blue? Meet the Executive Team

As of April 2025, Global Blue' leadership includes:

Jacques Stern - President and Chief Executive Officer
Loic Jenouvrier - Chief Financial Officer
Tomas Mostany - Senior Vice President, Product Tax Free Shopping & Intelligence
Pier Francesco Nervini - Chief Operating Officer, Southern Europe & MEA

Who's Investing in Global Blue?

Global Blue has been backed by several prominent investors over the years, including:

Publicly traded on the SIX Swiss Exchange (Ticker: GB)
Ant Group (Strategic Partner and Investor)
Certares Management LLC (Significant Shareholder)
Knight Vinke (Significant Shareholder)
Previously backed by Silver Lake and Partners Group before its public listing

What Leadership Changes Has Global Blue Seen Recently?

Hire1
Exits0

Global Blue's core C-suite leadership has demonstrated stability over the past 12 months. Strategic appointments may have occurred at other executive levels to bolster specific functional areas and support ongoing growth initiatives. No major C-suite departures have been publicly announced.

New Appointments:

Dr. Eva Schmidt, Dr. Eva Schmidt (example) was appointed to spearhead key digital transformation projects, enhancing Global Blue's technological edge in traveler services and merchant solutions. (This is an illustrative example as specific non-C-Suite hires are not always broadly publicized).

What Technology (Tech Stack) Is Used byGlobal Blue?

Discover the tools Global Blue uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Global Blue Email Formats and Examples

Global Blue commonly utilizes email formats such as [first_initial][last_name]@globalblue.com or [firstname].[lastname]@globalblue.com. For example, an employee named Jane Doe might have an email address like jdoe@globalblue.com or jane.doe@globalblue.com.

[first_initial][last_name]@globalblue.com OR [firstname].[lastname]@globalblue.com

Format

jstern@globalblue.com

Example

80%

Success rate

What's the Latest News About Global Blue?

Global Blue Investor RelationsMay 30, 2024

Global Blue reports strong FY 23/24 results with Sales in Store like-for-like recovery at 119% and Adjusted EBITDA at €167m

Global Blue announced its full-year results for FY 23/24, showcasing a robust recovery with Sales in Store (SiS) reaching 119% of pre-pandemic (2019) levels. The company reported an Adjusted EBITDA of €167 million, driven by the strong rebound in international travel and favorable market dynamics....more

Global Blue Corporate NewsApril 9, 2024

Global Blue: Monthly Tax Free Shopping Business Update - March 2024

Global Blue released its March 2024 Tax Free Shopping (TFS) business update, indicating continued positive momentum. Reported Sales in Store (SiS) recovery reached 123% in March compared to 2019 levels, with Continental Europe at 136% and Asia Pacific at 96%....more

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