GLL
GLL's Overview
Greenwich Leisure Limited (GLL) is the UK's largest leisure and cultural charitable social enterprise, operating under the well-known consumer brand 'Better'. Established in 1993, GLL is a staff-led co-operative managing over 400 public leisure centres, libraries, and cultural venues across England, Wales, and Northern Ireland on behalf of local authorities. As a non-profit organization, GLL reinvests all financial surpluses back into the services and facilities it provides. Its core mission is to improve the physical, mental, and social health and well-being of communities by providing accessible and affordable sport, leisure, health, and cultural activities for everyone.
Where is GLL's Headquarters?
HQ Function
Serves as the central administrative and strategic hub for GLL's nationwide operations. This includes corporate management, strategic planning, finance, human resources, marketing, IT, and central support services for its extensive network of leisure and cultural facilities.
Notable Features:
Located within The Royal Arsenal in Woolwich, a historically significant site on the banks of the River Thames. The area features a unique blend of preserved heritage buildings and modern redevelopments.
Work Culture:
GLL's HQ fosters a collaborative, mission-driven work culture centered on its social enterprise values. Employees are typically dedicated to public service, community well-being, and promoting healthier lifestyles. Being a staff-led co-operative, there's an emphasis on employee voice, engagement, and development.
HQ Significance:
The headquarters is vital for coordinating GLL's diverse operations across hundreds of UK facilities, ensuring consistent quality, financial sustainability, and the strategic advancement of its social mission to improve community lives.
Values Reflected in HQ: The HQ's role in supporting widespread community facilities reflects GLL's core values of inclusivity, accessibility, and improving public health. Its location within a redeveloped historic site also speaks to a respect for heritage and sustainable development.
Location:
GLL's operations are focused exclusively within the United Kingdom. Its significant national presence spans England, Wales, and Northern Ireland, where it manages an extensive network of over 400 public leisure centres, libraries, swimming pools, and cultural venues. Key functions supported nationwide include: comprehensive facility management, delivery of diverse community sports and recreation programs, public health and well-being initiatives, library and information services, and strategic partnerships with numerous local authorities to serve local community needs.
Street Address:
Middlegate House, The Royal Arsenal
City:
London
State/Province:
Greater London
Country:
United Kingdom
GLL's Global Presence
Belfast, Northern Ireland
Address: Multiple leisure centres across Belfast (e.g., Better Olympia Leisure Centre, Andersonstown Leisure Centre). GLL operates regional management structures supporting these facilities.
To provide accessible and affordable, high-quality leisure services to the residents of Belfast, promoting active lifestyles and well-being across the local community.
Manchester, Greater Manchester, England
Address: Numerous leisure centres and venues across Greater Manchester (e.g., Manchester Aquatics Centre, Gorton Hub). Regional teams support operations.
To offer diverse and high-standard leisure and sporting opportunities for the varied communities across Greater Manchester, contributing to the region's health and activity goals.
Cardiff, Wales
Address: Manages various leisure centres and facilities in Cardiff (e.g., Better Eastern Leisure Centre, Penylan Library and Community Centre). Supported by local and regional management.
To deliver vital community services in Cardiff, fostering healthier lifestyles, lifelong learning, and community cohesion through accessible local facilities.
Buying Intent Signals for GLL
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Executive Team of GLL
As of April 2025, GLL' leadership includes:
Investors of GLL
GLL has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite executive hires or exits at GLL have been widely publicized in the immediate past 12 months. The senior leadership team has maintained a degree of stability. Any significant changes are typically communicated via official GLL channels or industry-specific news outlets.
Technology (Tech Stack) used by GLL
Discover the tools GLL uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
GLL Email Formats and Examples
GLL (Greenwich Leisure Limited) typically uses the gll.org domain for its corporate email addresses. The most common format is a combination of the employee's first and last name.
first.last@gll.org
Format
example.employee@gll.org
Example
85%
Success rate
News and media
Waltham Forest Council News / Leisure Opportunities • May 24, 2024
GLL secures five-year contract extension to operate leisure centres in Waltham Forest
GLL, operating as Better, has had its contract extended for another five years by Waltham Forest Council to manage the borough's six leisure centres. This continuation of the partnership underscores a shared commitment to community health, activity, and providing quality leisure services....more
GLL News • May 20, 2024
Better Cardiff leisure centres, run by GLL, raise over £10,000 for charities
Leisure centres in Cardiff, managed by GLL under the Better brand, successfully fundraised more than £10,000 for a variety of local and national charities through community events, staff efforts, and customer participation, highlighting their commitment to social value....more
GLL News / Institute of Customer Service • November 29, 2023
GLL achieves 'World Class' Customer Service Accreditation from the Institute of Customer Service
GLL has been awarded 'World Class' status for its customer service by the Institute of Customer Service, reflecting high scores in the UK Customer Satisfaction Index (UKCSI). This recognizes GLL's commitment to providing excellent experiences for its millions of customers....more
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