What Does GlassesUSA.com Do?

Total employees181
HeadquartersNew York
FoundedN/A

GlassesUSA.com, operated by GlassesUSA LLC, is a prominent online retailer specializing in prescription eyeglasses, sunglasses, and contact lenses. Founded with the mission to make quality eyewear accessible and affordable, the company offers a vast selection of styles, brands, and lens options directly to consumers. They leverage technology like virtual try-on tools and maintain a strong focus on customer experience, challenging traditional brick-and-mortar eyewear purchasing models. GlassesUSA aims to provide a convenient, cost-effective, and comprehensive solution for vision care needs.

Where Is GlassesUSA.com's Headquarters?

HQ Function

This U.S. presence supports North American market operations, marketing, customer service management, and partnerships. The global headquarters in Israel typically handles technology, R&D, and broader operational strategy.

Notable Features:

The New York presence is strategically located in a major commercial hub, facilitating market access. The primary global R&D and operational hub in Tel Aviv likely features modern tech infrastructure.

Work Culture:

Likely a fast-paced, innovative, and customer-centric environment, characteristic of a successful e-commerce and tech-driven company. Emphasis on data analytics, digital marketing, and agile development, particularly in the Tel Aviv tech hub.

HQ Significance:

The dual presence allows GlassesUSA to tap into both the U.S. consumer market expertise and the technological innovation prowess of Israel's tech scene. New York provides access to a large customer base and business opportunities, while Tel Aviv offers a rich talent pool for tech development.

Values Reflected in HQ: Accessibility, affordability, innovation, customer focus, and technological advancement are reflected in their operational structure and office environments.

Location:

GlassesUSA operates as a global e-commerce company with primary operational hubs in Israel (for technology, R&D, and global strategy) and the United States (focused on the North American market). Their online platform serves customers in numerous countries, supported by international shipping capabilities and customer service teams equipped to handle a diverse global clientele. This structure allows them to innovate rapidly while catering effectively to their largest markets.

Street Address:

954 Lexington Ave (This is a retail store location; corporate offices might be separate or managed from their global HQ in Israel. Precise U.S. corporate HQ address for 'LLC' can be elusive, often using registered agent addresses. This is a known physical presence.)

City:

New York

State/Province:

NY

Country:

USA

Where Else Does GlassesUSA.com Operate Around the World?

Tel Aviv, Israel

Address: HaBarzel St 38, Tel Aviv-Yafo, Israel (Example of a tech hub address; specific office may vary)

Drives the core technological advancements of the GlassesUSA platform, manages global supply chains, oversees international marketing strategies, and houses key corporate functions.

Buying Intent Signals for GlassesUSA.com

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GlassesUSA.com? Meet the Executive Team

As of April 2025, GlassesUSA.com' leadership includes:

Daniel Rothman - CEO & Co-Founder
Eldad Rothman - COO & Co-Founder
Roy Yamner - CTO & Co-Founder
Arie Tom - CMO
Yonatan Low - CFO

Who's Investing in GlassesUSA.com?

GlassesUSA.com has been backed by several prominent investors over the years, including:

Viola Growth
Tene Investment Funds

What Leadership Changes Has GlassesUSA.com Seen Recently?

Hire0
Exits0

GlassesUSA has maintained a relatively stable core executive team. Publicly available information does not indicate major C-suite hires or departures within the last 12 months. Most changes, if any, would likely be at VP or Director levels, or internal promotions not broadly publicized.

What Technology (Tech Stack) Is Used byGlassesUSA.com?

Discover the tools GlassesUSA.com uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GlassesUSA.com Email Formats and Examples

GlassesUSA.com commonly uses the [first_initial][last]@[domain] or [first].[last]@[domain] email format for its corporate employees. Customer support inquiries are typically handled through dedicated email addresses like help@glassesusa.com.

[first].[last]@glassesusa.com

Format

jane.doe@glassesusa.com

Example

80%

Success rate

What's the Latest News About GlassesUSA.com?

PR NewswireJanuary 10, 2024

GlassesUSA.com Partners with goodr to Expand Its Sunglasses Assortment

GlassesUSA.com announced its partnership with goodr, a brand known for its fun, fashionable, and functional sunglasses. This collaboration aims to bring goodr's vibrant and affordable sunglasses to GlassesUSA.com's extensive customer base, enhancing its diverse product offerings....more

CTECH by CalcalistApril 19, 2023

GlassesUSA.com to pay $2.75 million to settle data breach class action

GlassesUSA.com agreed to a $2.75 million settlement to resolve a class-action lawsuit following a 2020 data breach that allegedly exposed customer payment information. The company denied any wrongdoing but chose to settle to avoid further litigation costs....more

GlobeNewswireNovember 15, 2022

GlassesUSA.com Recognized in Deloitte’s Technology Fast 500™ for Third Consecutive Year

GlassesUSA.com was named one of North America's fastest-growing technology companies by Deloitte's Technology Fast 500™ program for the third year in a row, highlighting its sustained growth and innovation in the online eyewear market....more

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