Glasses Direct
Glasses Direct's Overview
Glasses Direct is a pioneering UK-based online retailer of prescription glasses, sunglasses, and contact lenses, founded in 2004. Known for its affordable pricing, innovative services like a free Home Trial and Virtual Try-on, and a wide selection of frames, Glasses Direct aims to make eyewear accessible and convenient. It is part of the MyOptique Group, which is owned by EssilorLuxottica.
Where is Glasses Direct's Headquarters?
HQ Function
Serves as the primary operational hub for Glasses Direct, managing e-commerce operations, customer service, and logistics for the UK market.
Notable Features:
Located within a modern business park, facilitating efficient logistics and distribution. Specific architectural highlights of the unit are not widely publicized.
Work Culture:
Likely a dynamic, customer-focused, and data-driven environment, emphasizing innovation in e-commerce and optical services. As part of EssilorLuxottica, it may blend an agile, entrepreneurial spirit with corporate best practices and resources.
HQ Significance:
This location is key to Glasses Direct's ability to efficiently serve its UK customer base, handling orders, frame glazing, returns, and customer inquiries for its online platform.
Values Reflected in HQ: The choice of a functional, well-connected business park location reflects values of efficiency, customer service (through streamlined logistics), accessibility, and operational excellence.
Location:
Glasses Direct primarily focuses on serving the UK market. While its online platform makes it accessible, international shipping capabilities may be limited to select regions. Core functions supported include e-commerce platform management, digital marketing tailored to the UK, and sourcing of frames/lenses which may involve international suppliers. Customer service and primary logistics are UK-centric. As part of the global EssilorLuxottica group, Glasses Direct benefits from worldwide expertise, supply chain efficiencies, and technological advancements in the eyewear industry.
Street Address:
Unit 3, Sextant Park, Neptune Close, Medway City Estate
City:
Rochester
State/Province:
Kent
Country:
United Kingdom
Glasses Direct's Global Presence
Nottingham, Nottinghamshire, United Kingdom
Address: c/o Vision Express, Ruddington Fields Business Park, Mere Way, Ruddington, Nottingham, NG11 6NZ (Registered office of MyOptique Group Ltd.)
Supports the corporate administrative and legal framework for MyOptique Group's UK operations, which includes the Glasses Direct brand, within the broader EssilorLuxottica structure.
Buying Intent Signals for Glasses Direct
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Executive Team of Glasses Direct
As of April 2025, Glasses Direct' leadership includes:
Investors of Glasses Direct
Glasses Direct has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite executive hires or exits specifically for Glasses Direct or its direct parent MyOptique Group have been widely publicized in the last 12 months. Leadership appointments and changes are typically managed within the broader EssilorLuxottica corporate structure.
Technology (Tech Stack) used by Glasses Direct
Discover the tools Glasses Direct uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Glasses Direct Email Formats and Examples
For corporate communications, Glasses Direct employees, as part of MyOptique Group, likely use standardized email formats. Common patterns for companies within larger groups include [first_name].[last_name]@[groupdomain.com] or [first_initial][last_name]@[groupdomain.com]. Customer-facing emails will be from @glassesdirect.co.uk.
[first_name].[last_name]@myoptiquegroup.com
Format
jane.doe@myoptiquegroup.com
Example
70%
Success rate
News and media
EssilorLuxottica Newsroom • February 15, 2024
EssilorLuxottica Reports Strong 2023 Growth, Highlighting Online Channel Performance
EssilorLuxottica, parent company of Glasses Direct, reported robust financial results for the full year 2023, with consolidated revenue reaching over €25 billion. The company highlighted the strong performance of its direct-to-consumer online channels, emphasizing continued investment in digital platforms and customer experience across its portfolio brands, which includes Glasses Direct....more
Optician Online • July 14, 2023
Glasses Direct to offer hearing care service
Glasses Direct announced its expansion into the audiology market by partnering with Your Hearing Consultants. The new service offers customers access to online hearing tests, consultations with audiologists, and a range of hearing aids, aiming to provide a convenient and accessible hearing care solution alongside its established eyewear offerings....more
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