What Does GLAAD Do?

Total employees130
HeadquartersLos Angeles
Founded1984

GLAAD (Gay & Lesbian Alliance Against Defamation) is a U.S. non-governmental media monitoring organization founded in 1985 to protest defamatory coverage of LGBTQ+ people. Its mission has since expanded to include advocacy for LGBTQ+ acceptance across various media platforms and cultural institutions. GLAAD works with media, entertainment, and technology companies to shape the narrative, promote understanding, and create a world where everyone can live the life they love. They are renowned for the annual GLAAD Media Awards, which honor media for fair, accurate, and inclusive representations of the LGBTQ community and the issues that affect their lives.

Where Is GLAAD's Headquarters?

HQ Function

The Los Angeles headquarters serves as the main hub for GLAAD's West Coast operations, including engagement with the film, television, and digital media industries, as well as national advocacy and administrative functions.

Notable Features:

Modern office facilities designed for collaboration, media engagement, and hosting industry events. Its location in Century City provides proximity to major studios and media companies.

Work Culture:

A passionate, mission-driven, and inclusive environment where staff are dedicated to advancing LGBTQ+ equality and acceptance. The culture emphasizes collaboration, innovation in advocacy, and impactful storytelling.

HQ Significance:

Locating the headquarters in Los Angeles is crucial for GLAAD's work in influencing Hollywood and the broader entertainment landscape to ensure fair, accurate, and inclusive LGBTQ+ representation.

Values Reflected in HQ: The headquarters' operations and strategic location reflect GLAAD's commitment to media advocacy, impactful storytelling, and professional engagement with key industry stakeholders.

Location:

While GLAAD's primary operations are U.S.-based, its influence is global. GLAAD consults with international media outlets and creators, shares best practices for LGBTQ+ representation, and its research and reports (like the Studio Responsibility Index and Social Media Safety Index) are referenced worldwide. They also collaborate with international LGBTQ+ organizations and activists to promote acceptance and equality across borders.

Street Address:

1901 Avenue of the Stars, Suite 200

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does GLAAD Operate Around the World?

New York City, NY/USA

Address: 104 West 40th Street, Floor 17, New York, NY 10018, USA

To spearhead GLAAD's initiatives on the East Coast, leveraging New York's status as a global media, cultural, and financial capital to advance LGBTQ+ acceptance.

Buying Intent Signals for GLAAD

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GLAAD? Meet the Executive Team

As of April 2025, GLAAD' leadership includes:

Sarah Kate Ellis - President and CEO
Rich Ferraro - Chief Communications Officer
Mark Hartnett - Chief Operating Officer & Chief Financial Officer
Monica Trasandes - Director, Spanish-Language & Latine Media & Representation

Who's Investing in GLAAD?

GLAAD has been backed by several prominent investors over the years, including:

Corporate Partners (e.g., Procter & Gamble, Google, Delta Air Lines, Gilead Sciences)
Foundation Grants (e.g., Ford Foundation, The Ariadne Getty Foundation)
Individual Philanthropists
Event Sponsorships (GLAAD Media Awards)

What Leadership Changes Has GLAAD Seen Recently?

Hire0
Exits0

GLAAD maintains a relatively stable senior leadership team. Over the past year, focus has been on strategic program expansion rather than major executive turnover. Any significant changes are typically announced via their official press channels.

What Technology (Tech Stack) Is Used byGLAAD?

Discover the tools GLAAD uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GLAAD Email Formats and Examples

GLAAD likely uses common professional email formats for its staff. The most probable formats are [first_initial][last]@glaad.org or [first_name].[last_name]@glaad.org.

flast@glaad.org (e.g., jdoe@glaad.org) or firstinitiallast@glaad.org (e.g. jdoe@glaad.org)

Format

sellis@glaad.org

Example

80%

Success rate

What's the Latest News About GLAAD?

GLAAD.orgMay 11, 2024

GLAAD news title: Winners Announced for 35th Annual GLAAD Media Awards in New York City

GLAAD celebrated the New York ceremony of its 35th Annual Media Awards, honoring outstanding LGBTQ+ representations. Jennifer Hudson received the Excellence in Media Award, and Orville Peck was honored with the Vito Russo Award....more

GLAAD.orgApril 25, 2024

GLAAD news title: GLAAD Releases Fourth Annual Social Media Safety Index (SMSI)

GLAAD released its fourth annual Social Media Safety Index, finding that major platforms like TikTok, X (formerly Twitter), Facebook, Instagram, Threads, and YouTube are still largely unsafe for LGBTQ+ users, with all platforms scoring under 60 out of 100....more

GLAAD.orgMarch 14, 2024

GLAAD news title: Winners Announced for 35th Annual GLAAD Media Awards in Los Angeles

The Los Angeles edition of the 35th Annual GLAAD Media Awards saw notable figures like Oprah Winfrey and Niecy Nash-Betts receive special honors, alongside awards for various media categories recognizing inclusive LGBTQ+ storytelling....more

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