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GittiGidiyor was a pioneering Turkish e-commerce marketplace, founded in 2001. It operated on a C2C (consumer-to-consumer) and B2C (business-to-consumer) model, offering a diverse range of products and becoming one of Turkey's most recognized online shopping destinations. In 2007, eBay took a minority stake, which was increased to 93% in 2011, making GittiGidiyor a subsidiary of the global e-commerce giant. Despite its strong presence, eBay announced the decision to wind down GittiGidiyor's operations in June 2022, with trading ceasing in July 2022, citing growing competitive pressures and a strategic realignment.
The headquarters served as the central command for all GittiGidiyor operations, including technology development, platform management, marketing strategy, customer service oversight, and overall business administration for the Turkish market.
Located in Vadi İstanbul, a modern mixed-use development, the headquarters likely featured contemporary office design, open-plan workspaces, and amenities suited for a dynamic tech company.
GittiGidiyor was known for a fast-paced, innovative, and collaborative work environment, typical of e-commerce leaders. As part of eBay, it would have also incorporated elements of a global corporate culture, focusing on digital innovation and customer experience.
The headquarters was pivotal in steering one of Turkey's largest and most influential e-commerce platforms, connecting millions of users and significantly shaping the landscape of online retail in the country.
GittiGidiyor's operations were predominantly focused on the Turkish domestic market. While it became part of the global eBay network, GittiGidiyor itself did not maintain independent international offices or a direct global operational footprint. Its global connection was primarily through eBay's ownership, potentially enabling some cross-border trade functionalities for its Turkish users, but its strategic focus remained on serving buyers and sellers within Turkey.
Ayazağa Mahallesi, Kemerburgaz Caddesi, Vadi İstanbul Park Sitesi, 7A Blok, Ofis No:2
Sarıyer, Istanbul
Istanbul
Turkey
Address: N/A
The company focused on nationwide e-commerce service delivery from its main Istanbul base, supported by a network of logistics partners and sellers across Turkey, rather than maintaining numerous regional offices.
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As of April 2025, GittiGidiyor' leadership includes:
GittiGidiyor has been backed by several prominent investors over the years, including:
In its final 12 months (mid-2021 to mid-2022), no major executive hires or individual high-profile departures were publicly announced prior to eBay's decision to close GittiGidiyor. The most significant 'executive news' was the discontinuation of all roles, including leadership, as the company ceased operations in mid-2022.
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While GittiGidiyor's specific internal email format policies are not publicly documented, Turkish companies often use standard naming conventions. Common formats likely included variations of first name, last name, and initials.
[first].[last]@gittigidiyor.com or [first_initial][last]@gittigidiyor.com
Format
mehmet.yilmaz@gittigidiyor.com or myilmaz@gittigidiyor.com
Example
0 (Company is defunct; email addresses are no longer active)%
Success rate
Reuters • June 20, 2022
eBay Inc announced it would be winding down its GittiGidiyor business in Turkey, citing increasing competition. The platform stopped new listings on July 18 and transactions by mid-September 2022....more
Daily Sabah • July 19, 2022
GittiGidiyor, a prominent Turkish e-commerce platform, ceased sales activities on July 18, 2022, following the decision by its parent company, eBay, to discontinue its operations in Turkey....more
TechCrunch • May 2, 2011
eBay significantly increased its investment in the Turkish market by acquiring a 93 percent stake in GittiGidiyor. eBay had held a minority stake in the company since 2007....more
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