HQ Function

Serves as the global epicenter for Giro's research, design, product development, engineering, and marketing. It is where innovative concepts for cycling, snow, and motocross products are conceived, prototyped, tested, and refined.

Notable Features:

The 'DOME' (Design, Observation, Materials, Engineering) is an advanced R&D and testing facility. It includes capabilities like wind tunnel testing, comprehensive impact testing labs, 3D printing for rapid prototyping, and dedicated workshops.

Work Culture:

A creative, passionate, and innovation-driven environment, deeply rooted in the action sports culture. Employees are often active participants in cycling and snow sports, fostering a user-centric approach to design and a collaborative, dynamic atmosphere.

HQ Significance:

The Scotts Valley facility is pivotal to Giro's leadership in product innovation and performance. Its state-of-the-art testing capabilities ensure that products meet rigorous safety and quality standards, solidifying Giro's reputation as a premium action sports brand.

Values Reflected in HQ: The headquarters embodies Giro's core values: innovation, performance, safety, rider-focused design, quality craftsmanship, and an unwavering passion for action sports.

Location:

Giro products are distributed and sold worldwide through an extensive network of international distributors, specialty retailers, and online platforms. Key global functions include sales, marketing, logistics, and customer service, managed through the infrastructure of its parent company, Revelyst. This ensures Giro effectively reaches its core audience of cyclists, skiers, and snowboarders in major markets across North America, Europe, Asia, Australia, and other regions.

Street Address:

380 Encinal Street

City:

Scotts Valley

State/Province:

California

Country:

USA