HQ Function

Central hub for Giraffe's operations, brand management, menu development, marketing, HR, finance, and strategic planning under the Boparan Restaurant Group.

Notable Features:

Located within a modern business park, likely featuring contemporary office amenities designed to support a large multi-brand restaurant group.

Work Culture:

As part of BRG, the culture is likely fast-paced and commercially driven, typical of the competitive casual dining sector. There would be a focus on operational excellence, brand consistency, and customer satisfaction across its portfolio.

HQ Significance:

The Birmingham HQ is significant as it centralizes control and strategy for multiple restaurant brands under BRG, allowing for shared services and synergies. It represents the current corporate stewardship of the Giraffe brand.

Values Reflected in HQ: Efficiency, centralized management, and a focus on supporting a diverse portfolio of restaurant brands, including Giraffe World Kitchen.

Location:

Giraffe World Kitchen's primary operational focus is within the United Kingdom, with restaurants in various cities and travel locations like airports. While in the past, under previous ownership, there were some international franchise locations (e.g., in the UAE), the current global presence is predominantly UK-centric. The brand's 'global' aspect is mainly reflected in its internationally inspired menu.

Street Address:

Trinity Park, Bickenhill Lane

City:

Birmingham

State/Province:

West Midlands

Country:

United Kingdom