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Gig Car Share, launched by AAA Northern California, Nevada & Utah (AAA NCNU), offers a flexible and convenient one-way car sharing service. Members can use a smartphone app to find, reserve, and access cars (often hybrid or electric vehicles) parked on streets within designated service areas ('HomeZones'). The service typically includes costs like fuel/charging, insurance, and parking (in approved spots). Gig is designed for urban dwellers, students, and anyone needing short-term vehicle access without the hassles of ownership, promoting sustainable transportation options in cities like the San Francisco Bay Area and Sacramento.
Serves as the primary administrative, strategic planning, innovation, and operational oversight center for Gig Car Share, under the umbrella of AAA NCNU. This includes technology development, marketing, business strategy, and financial management for the car-sharing service.
The AAA NCNU headquarters is a modern corporate campus designed to support a large regional organization. It likely features collaborative workspaces, technology infrastructure, and amenities typical of a forward-thinking company focused on member services and innovation.
The work culture for teams managing Gig Car Share, while part of the larger AAA organization, likely fosters innovation, agility, and a tech-focused mindset, similar to a startup environment but with the stability and resources of a large, established company. Emphasis is on customer experience and sustainable mobility solutions.
This location is significant as it represents the hub from which Gig Car Share was conceived, launched, and continues to be managed and scaled. It leverages AAA's extensive experience in automotive services and member trust to build a modern mobility solution.
Gig Car Share currently operates exclusively within select metropolitan areas in the United States, specifically in California (San Francisco Bay Area and Sacramento). While it has explored other markets (like Seattle, previously), its presence is focused on these U.S. regions. All strategic, technological, and support functions are managed from the USA, primarily through its parent company, AAA NCNU.
1277 Treat Blvd
Walnut Creek
CA
USA
Address: N/A (Operational 'HomeZone' rather than a physical office)
To provide flexible, on-demand car sharing services to the dense urban and suburban populations of the Bay Area, addressing 'first/last mile' transportation challenges and offering an alternative to car ownership.
Address: N/A (Operational 'HomeZone' rather than a physical office)
To offer convenient and affordable car sharing in California's state capital, catering to residents, students, and visitors, and supporting the city's transportation ecosystem.
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As of April 2025, GIG Car Share' leadership includes:
GIG Car Share has been backed by several prominent investors over the years, including:
As Gig Car Share is an integrated service line of AAA NCNU, specific executive movements solely for Gig are less frequently publicized than for standalone companies. Leadership changes are typically within the broader AAA NCNU executive structure or for key divisional roles like VP of Gig. No major high-profile hires or exits specifically for Gig Car Share's top leadership have been widely reported in the last 12 months.
Discover the tools GIG Car Share uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Gig Car Share is part of AAA Northern California, Nevada & Utah (AAA NCNU). Official communications and employee emails related to Gig Car Share operations would likely use AAA NCNU's corporate email domain. Customer support emails are typically routed through specific support addresses.
A common format for AAA NCNU employees is [first].[last]@norcal.aaa.com or [first_initial][last]@norcal.aaa.com. For customer-facing Gig roles, emails might also come from @gigcarshare.com addresses (e.g., support@gigcarshare.com).
Format
john.doe@norcal.aaa.com
Example
80%
Success rate
GeekWire • July 28, 2023
AAA Northern California, Nevada & Utah announced that its Gig Car Share service would cease operations in Seattle in mid-August 2023. The company cited shifts in the mobility landscape and evolving economic conditions as factors in the decision, choosing to focus its resources on its California markets....more
AAA NCNU Newsroom • April 19, 2023
Gig Car Share highlighted its commitment to sustainability for Earth Day, emphasizing its fleet of hybrid and electric vehicles. The service encourages shared mobility as a way to reduce individual car ownership and environmental impact in urban areas....more
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