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giffgaff is a UK-based Mobile Virtual Network Operator (MVNO) that operates on the O2 network (owned by Telefónica). Launched in 2009, giffgaff is renowned for its community-centric approach, flexible SIM-only deals called 'goodybags', and a 'run by you' philosophy where members contribute to customer service and earn rewards. It focuses on providing value and flexibility without long-term contracts, primarily targeting a digitally savvy audience that prefers online self-service.
The Uxbridge location serves as the central hub for giffgaff's core operations, including marketing, community management, product development, and strategic planning, benefiting from the infrastructure of its parent company, O2/Telefónica.
Likely modern office facilities within a larger corporate campus, designed to foster collaboration, agility, and innovation, reflecting giffgaff's digital-first and community-driven ethos. Access to shared campus amenities.
giffgaff promotes an agile, collaborative, and informal work culture. It emphasizes innovation, customer empowerment, and community engagement, aligning with its brand values of simplicity, fairness, and being 'run by you'.
The headquarters is pivotal for coordinating giffgaff's unique MVNO model, managing its online platform, engaging with its active member community, and driving its distinctive marketing campaigns in the competitive UK mobile market.
giffgaff's services are primarily focused on and available within the United Kingdom. As a digital-first MVNO, it does not maintain a significant physical global office presence outside the UK. Its global reach is mainly through its online platform for account management and community interaction. International roaming is provided for customers traveling abroad, supported by O2's network agreements.
260 Bath Road (O2 Campus for operational aspects, giffgaff is part of Telefónica UK)
Uxbridge (Operational), Slough (Registered)
Greater London / Berkshire
United Kingdom
Address: 260 Bath Road, Slough, Berkshire, SL1 4DX, UK
Fulfills statutory requirements for company registration and legal domicile within the UK, leveraging Telefónica UK's corporate infrastructure.
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As of April 2025, giffgaff | Certified B Corp' leadership includes:
giffgaff | Certified B Corp has been backed by several prominent investors over the years, including:
In early 2023, giffgaff appointed Sophie Wheater as its new Chief Experience Officer, highlighting a continued focus on customer journey and community engagement. Other C-suite roles have seen stability or internal transitions aligning with strategic priorities.
Discover the tools giffgaff | Certified B Corp uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
giffgaff likely utilizes common corporate email formats, often based on employee names. The primary domain for their communications is giffgaff.com.
firstname.lastname@giffgaff.com
Format
ash.schofield@giffgaff.com
Example
80%
Success rate
Mobile News • February 13, 2024
giffgaff has signed a new multi-year MVNO agreement with Virgin Media O2, ensuring continued access to O2's network infrastructure. This renewal underscores the strong partnership and giffgaff's commitment to providing reliable mobile services to its UK customer base....more
The Drum • October 26, 2023
giffgaff launched its 'Choose Good' campaign, encouraging consumers to make positive choices, such as opting for refurbished phones and choosing giffgaff for better value, aligning with its commitment to sustainability and community support during challenging economic times....more
Marketing Beat • February 21, 2023
giffgaff announced the appointment of Sophie Wheater as its new Chief Experience Officer (CXO). Wheater joined from an OVO Energy background and is tasked with enhancing the overall customer journey and member experience at the community-focused MVNO....more
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