GHOST® is a lifestyle brand that combines sports nutrition supplements, beverages, and apparel with a unique, authentic, and transparent approach. Founded in 2016, GHOST is known for its innovative flavor collaborations with iconic brands, fully disclosed supplement labels, and a strong digital presence that fosters a dedicated global community. The brand focuses on empowering individuals to 'Be Seen' and live an active, impactful lifestyle.
Corporate operations, product research and development, marketing strategy, content creation (GHOST Studios), global brand management, and direct-to-consumer operations.
State-of-the-art facility featuring GHOST Studios for content creation, a full-size basketball court, employee gym, modern open-plan workspaces, product development labs, and prominent brand integration throughout the design.
Dynamic, high-energy, and collaborative, reflecting the brand's 'Be Seen' mantra. Emphasizes transparency, authenticity, and a passion for fitness, lifestyle, and community building. Employees are often brand enthusiasts deeply connected to the GHOST culture.
The HQ is pivotal as it centralizes global strategy, product innovation, content creation, and brand management, directly reflecting GHOST's transparent and community-driven approach. It's a physical embodiment of the brand's ethos.
GHOST Lifestyle supports its global presence through dedicated e-commerce websites for key regions (US, UK, EU, Australia), strategic partnerships with major retailers (e.g., GNC, Vitamin Shoppe, Chemist Warehouse in Australia), and a network of international distributors. Brand consistency, product innovation, and global marketing campaigns are centrally managed from their US headquarters, with regional adaptations for local market preferences and compliance.
71 S. Green Valley Pkwy, Suite #100
Henderson
NV
USA
Address: Not publicly listed (Regional Operations & Distribution Hub)
To facilitate direct-to-consumer sales, support retail partnerships (like GNC, The Vitamin Shoppe equivalents), and manage logistics within Europe.
Address: Not publicly listed (Regional Operations & Distribution Hub)
To streamline product availability, enhance brand presence, and cater to the growing fitness and lifestyle community in the Oceania region.
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As of April 2025, GHOST' leadership includes:
GHOST has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or departures within GHOST Lifestyle have been noted in the last 12 months. The core leadership team, including its founders, appears stable and continues to drive the brand's growth.
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GHOST Lifestyle likely utilizes common professional email formats. While not officially published, patterns such as [first name]@[companydomain.com] or [first initial][last name]@[companydomain.com] are frequently adopted by companies in the CPG and lifestyle branding sectors. For example, an email to a co-founder might follow this pattern.
GHOST Lifestyle email format for example first@ghostlifestyle.com or first.last@ghostlifestyle.com
Format
dan@ghostlifestyle.com
Example
75%
Success rate
BevNET.com • May 8, 2024
GHOST announced the launch of its new GHOST ENERGY Sour Pink Lemonade flavor, expanding its popular energy drink lineup. The new flavor aims to combine tart and sweet notes, continuing the brand's strategy of innovative flavor profiles in the beverage market....more
FoodBev Media • January 10, 2024
GHOST Lifestyle has collaborated with Cinnabon to release a new range of supplements featuring Cinnabon's classic cinnamon roll flavor. The partnership includes whey protein, vegan protein, and a pre-workout, merging indulgent taste with sports nutrition....more
PR Newswire • November 1, 2023
GHOST announced its entry into the ready-to-drink protein shake market. The new product line aims to provide convenient, high-quality protein options with GHOST's signature flavor profiles, further expanding its reach in the functional beverage and nutrition space....more
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