highperformr logo

GHOST's Overview

Total employees828
HeadquartersHenderson
Founded2016

GHOST® is a lifestyle brand that combines sports nutrition supplements, beverages, and apparel with a unique, authentic, and transparent approach. Founded in 2016, GHOST is known for its innovative flavor collaborations with iconic brands, fully disclosed supplement labels, and a strong digital presence that fosters a dedicated global community. The brand focuses on empowering individuals to 'Be Seen' and live an active, impactful lifestyle.

Where is GHOST's Headquarters?

HQ Function

Corporate operations, product research and development, marketing strategy, content creation (GHOST Studios), global brand management, and direct-to-consumer operations.

Notable Features:

State-of-the-art facility featuring GHOST Studios for content creation, a full-size basketball court, employee gym, modern open-plan workspaces, product development labs, and prominent brand integration throughout the design.

Work Culture:

Dynamic, high-energy, and collaborative, reflecting the brand's 'Be Seen' mantra. Emphasizes transparency, authenticity, and a passion for fitness, lifestyle, and community building. Employees are often brand enthusiasts deeply connected to the GHOST culture.

HQ Significance:

The HQ is pivotal as it centralizes global strategy, product innovation, content creation, and brand management, directly reflecting GHOST's transparent and community-driven approach. It's a physical embodiment of the brand's ethos.

Values Reflected in HQ: The HQ design and functionality reflect GHOST's core values of transparency (open-plan design, visible production insights), authenticity (showcasing real work and brand lifestyle), community (collaborative spaces, employee amenities), and innovation (state-of-the-art facilities and product development).

Location:

GHOST Lifestyle supports its global presence through dedicated e-commerce websites for key regions (US, UK, EU, Australia), strategic partnerships with major retailers (e.g., GNC, Vitamin Shoppe, Chemist Warehouse in Australia), and a network of international distributors. Brand consistency, product innovation, and global marketing campaigns are centrally managed from their US headquarters, with regional adaptations for local market preferences and compliance.

Street Address:

71 S. Green Valley Pkwy, Suite #100

City:

Henderson

State/Province:

NV

Country:

USA

GHOST's Global Presence

Various, Europe (e.g., Netherlands)

Address: Not publicly listed (Regional Operations & Distribution Hub)

To facilitate direct-to-consumer sales, support retail partnerships (like GNC, The Vitamin Shoppe equivalents), and manage logistics within Europe.

Various, Australia (e.g., Sydney or Melbourne area)

Address: Not publicly listed (Regional Operations & Distribution Hub)

To streamline product availability, enhance brand presence, and cater to the growing fitness and lifestyle community in the Oceania region.

Buying Intent Signals for GHOST

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of GHOST

As of April 2025, GHOST' leadership includes:

Daniel Lourenco - Co-Founder & Chief Executive Officer
Ryan Hughes - Co-Founder
Paul Haverland - Chief Operating Officer

Investors of GHOST

GHOST has been backed by several prominent investors over the years, including:

Privately Held
Founder-Funded

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or departures within GHOST Lifestyle have been noted in the last 12 months. The core leadership team, including its founders, appears stable and continues to drive the brand's growth.

Technology (Tech Stack) used by GHOST

Discover the tools GHOST uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GHOST Email Formats and Examples

GHOST Lifestyle likely utilizes common professional email formats. While not officially published, patterns such as [first name]@[companydomain.com] or [first initial][last name]@[companydomain.com] are frequently adopted by companies in the CPG and lifestyle branding sectors. For example, an email to a co-founder might follow this pattern.

GHOST Lifestyle email format for example first@ghostlifestyle.com or first.last@ghostlifestyle.com

Format

dan@ghostlifestyle.com

Example

75%

Success rate

News and media

BevNET.comMay 8, 2024

GHOST Lifestyle Expands Energy Drink Line With New Sour Pink Lemonade Flavor

GHOST announced the launch of its new GHOST ENERGY Sour Pink Lemonade flavor, expanding its popular energy drink lineup. The new flavor aims to combine tart and sweet notes, continuing the brand's strategy of innovative flavor profiles in the beverage market....more

FoodBev MediaJanuary 10, 2024

GHOST Lifestyle partners with Cinnabon for new line of supplements

GHOST Lifestyle has collaborated with Cinnabon to release a new range of supplements featuring Cinnabon's classic cinnamon roll flavor. The partnership includes whey protein, vegan protein, and a pre-workout, merging indulgent taste with sports nutrition....more

PR NewswireNovember 1, 2023

GHOST® Launches Ready-to-Drink Protein Shake

GHOST announced its entry into the ready-to-drink protein shake market. The new product line aims to provide convenient, high-quality protein options with GHOST's signature flavor profiles, further expanding its reach in the functional beverage and nutrition space....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including GHOST, are just a search away.