What Does Swish Do?

Total employees109
HeadquartersStockholm
Founded2012

Getswish AB is the company responsible for Swish, Sweden's most popular mobile payment service. Launched in 2012 as a collaboration between major Swedish banks, Swish allows for real-time account-to-account payments using just a mobile phone number. It has become an indispensable tool for millions of Swedes for person-to-person transfers, e-commerce payments, and in-store purchases, fundamentally changing the payment landscape in Sweden by offering a simple, fast, and secure digital payment alternative to cash and cards.

Where Is Swish's Headquarters?

HQ Function

The headquarters serves as the central hub for Getswish AB's operations, including product development, strategic planning, marketing, business development, and corporate management for the Swish payment system.

Notable Features:

Located in a modern business district, the office likely features contemporary Scandinavian design, emphasizing open workspaces to foster collaboration and innovation, equipped with advanced technology infrastructure.

Work Culture:

The work culture is likely dynamic, innovative, and tech-driven, with a strong emphasis on agile methodologies, security, user experience, and collaboration, reflecting its role in maintaining a critical national payment infrastructure.

HQ Significance:

The Stockholm HQ is pivotal for the continuous development and reliability of the Swish platform, which is integral to Sweden's digital economy and daily financial transactions for millions of users and businesses.

Values Reflected in HQ: The headquarters likely reflects values such as innovation, security, simplicity, and efficiency – core principles of the Swish service itself.

Location:

Getswish AB's primary operational focus is on the Swedish market with the Swish payment system. While the Swish service itself is specific to Sweden (requiring a Swedish bank account and Mobile BankID), its success and technological model are recognized internationally as a leading example of a national real-time mobile payment system. The company's global presence is thus more through influence and reputation within the global fintech community rather than physical international offices. They may participate in international fintech conferences and collaborations.

Street Address:

Arenavägen 41

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Where Else Does Swish Operate Around the World?

No additional office locations available.

Buying Intent Signals for Swish

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Swish? Meet the Executive Team

As of April 2025, Swish' leadership includes:

Urban Höglund - CEO (Verkställande direktör)
Pär Ekroth - Chief Marketing Officer (CMO)
Anna-Lena Wretman - Chief Commercial Officer (CCO)
Cecilia Lönne - CFO
Joakim Widen - Head of Product

Who's Investing in Swish?

Swish has been backed by several prominent investors over the years, including:

Danske Bank
Handelsbanken
Länsförsäkringar Bank
Nordea
SEB (Skandinaviska Enskilda Banken)
Swedbank och Sparbankerna

What Leadership Changes Has Swish Seen Recently?

Hire0
Exits0

Based on publicly available information and news searches, there have been no major C-level executive hires or departures prominently announced for Getswish AB in the immediate last 12 months. The leadership team appears relatively stable. Minor changes or internal promotions below C-level might not be widely publicized.

What Technology (Tech Stack) Is Used bySwish?

Discover the tools Swish uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Swish Email Formats and Examples

Getswish AB likely uses common corporate email formats. Based on patterns observed in Swedish companies and tech firms, the most probable formats are [first].[last]@getswish.se or [firstinitial][last]@getswish.se.

[first].[last]@getswish.se

Format

urban.hoglund@getswish.se

Example

80%

Success rate

What's the Latest News About Swish?

getswish.se (Official Press)2024-01-17

Getswish AB news: Swish reaches milestone – over 8.5 million users and new record in number of payments

Swish continues its strong growth, now with over 8.5 million private users and 300,000 connected companies. In 2023, a new record of over one billion Swish payments was set, solidifying its position as Sweden's most popular payment service....more

getswish.se (Official Press)2023-11-21

Getswish AB news: New fraud filter in the Swish app aims for safer payments

Getswish AB announced the implementation of a new fraud filter within the Swish app. This feature is designed to enhance security by identifying and preventing suspicious payments, thereby increasing user safety against fraud attempts....more

Fintech Global2023-05-30

Getswish AB news: Swish reveals it saved users from €1.3m in fraudulent payments

Swedish mobile payment solution Swish detailed its efforts in combating fraud, stating it successfully prevented approximately €1.3m (SEK 15m) in fraudulent transactions in the first quarter of 2023 through various security measures....more

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