What Does GetSmarter Do?

Total employees327
HeadquartersCape Town
Founded2008

GetSmarter is an online learning company that partners with the world's leading universities to select, design, and deliver premium online short courses with a data-driven focus on student success. Founded in 2008, GetSmarter was acquired by 2U, Inc. (NASDAQ: TWOU) in 2017. This acquisition has allowed GetSmarter to expand its reach and offerings, leveraging 2U's technology and global infrastructure. GetSmarter emphasizes a supportive and interactive learning model, designed to help professionals gain new skills and advance their careers through recognized certifications from prestigious institutions. Their courses span a wide range of disciplines, including business, technology, healthcare, and creative arts.

Where Is GetSmarter's Headquarters?

HQ Function

Serves as a major operational center, focusing on course production, university partnership liaison, student support, and marketing for a global student base.

Notable Features:

Located in a vibrant city known for its growing tech scene. Office spaces are typically modern, fostering collaboration and innovation, aligning with the EdTech industry.

Work Culture:

Characterized by a mission-driven, dynamic, and innovative environment. Emphasis is placed on collaboration, continuous learning, and a strong commitment to student outcomes. Post-acquisition, culture would also be influenced by 2U's corporate values.

HQ Significance:

The Cape Town office is significant as the birthplace of GetSmarter and a testament to its growth into a global EdTech player. It remains a key talent hub for the company's African operations and global course delivery.

Values Reflected in HQ: The HQ environment likely reflects values such as student-centricity, innovation, quality in education, global collaboration, and impactful learning experiences.

Location:

As part of 2U, Inc., GetSmarter has a significant global presence, serving students in over 150 countries. Its operations are supported by 2U's global network of offices and remote teams. Key functions supported globally include university partnership management (with institutions worldwide), course development and delivery technology, global marketing and student acquisition, and comprehensive student support services accessible across different time zones.

Street Address:

358 Victoria Road, Salt River (Often cited, though post-acquisition, operations might be consolidated or within WeWork/Spaces type flexible offices. Another address frequently associated is within the V&A Waterfront, e.g., Spaces, Dock Road Junction)

City:

Cape Town

State/Province:

Western Cape

Country:

South Africa

Where Else Does GetSmarter Operate Around the World?

Lanham, Maryland, USA

Address: 7900 Harkins Rd, Lanham, MD 20706, USA

Serves as the central command for 2U's global EdTech operations, including the GetSmarter brand, focusing on North American university partnerships and market strategy.

London, United Kingdom

Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom (Typical 2U office address)

To manage and expand relationships with UK and European universities, and cater to the regional student base for GetSmarter's online courses.

Various Global Locations (via 2U)

Address: 2U, Inc. has multiple offices and remote teams globally (e.g., New York, Denver, Hong Kong, Australia).

To provide localized support and facilitate global reach for 2U's educational offerings, including those under the GetSmarter brand.

Buying Intent Signals for GetSmarter

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading GetSmarter? Meet the Executive Team

As of April 2025, GetSmarter' leadership includes:

Christopher Paucek - Co-Founder & Chief Executive Officer, 2U, Inc.
Paul Lalljie - Chief Financial Officer, 2U, Inc.
Aaron McCullough - Chief Product Officer, 2U, Inc.
Harsha Mokkarala - Chief Marketing Officer, 2U, Inc.
Matt Norden - Chief Legal Officer, 2U, Inc.

Who's Investing in GetSmarter?

GetSmarter has been backed by several prominent investors over the years, including:

2U, Inc. (Acquirer, NASDAQ: TWOU)
Prior to acquisition, key investors included DiGAME Investment Company and various angel investors.
As a publicly traded company, 2U's investors include various institutional shareholders such as Greenvale Capital LLP, Nikko Asset Management Americas Inc., and individual retail investors.

What Leadership Changes Has GetSmarter Seen Recently?

Hire2
Exits0

In the past 12 months, 2U, Inc., the parent company of GetSmarter, has seen some key leadership appointments aimed at strengthening its financial and legal operations as it navigates market dynamics and strategic initiatives.

New Appointments:

Paul Lalljie, Paul Lalljie appointed permanent Chief Financial Officer of 2U, Inc.
Matt Norden, Matt Norden appointed Chief Legal Officer and Corporate Secretary at 2U, Inc.

What Technology (Tech Stack) Is Used byGetSmarter?

Discover the tools GetSmarter uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

GetSmarter Email Formats and Examples

GetSmarter, as part of 2U, Inc., likely utilizes email formats common within the 2U corporate structure. While specific direct GetSmarter addresses might exist for legacy or specific functions, primary corporate communication would align with 2U's standards. Common formats include [first_initial][last]@[domain] or [first].[last]@[domain].

[first_initial][last]@2u.com or [first].[last]@getsmarter.com

Format

jdoe@2u.com or jane.doe@getsmarter.com

Example

70%

Success rate

What's the Latest News About GetSmarter?

2U, Inc. Investor RelationsMay 7, 2024

2U, Inc. Reports First Quarter 2024 Financial Results

2U, Inc. (Nasdaq: TWOU), the parent company of GetSmarter, announced its financial results for the first quarter ended March 31, 2024, highlighting revenue of $229.7 million and discussing progress on its path to profitability and platform strategy....more

2U, Inc. Investor RelationsMarch 5, 2024

2U, Inc. Appoints Paul Lalljie Chief Financial Officer

2U, Inc. announced the appointment of Paul Lalljie as Chief Financial Officer. Lalljie, who had served as interim CFO since August 2023, brings extensive financial leadership experience to the role....more

PR Newswire / 2U, Inc.February 26, 2024

2U, Inc. Names Matt Norden Chief Legal Officer

2U, Inc. announced that Matt Norden has been appointed Chief Legal Officer and Corporate Secretary. Norden will oversee all legal, regulatory, and compliance matters for the company....more

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