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GetSmarter is an online learning company that partners with the world's leading universities to select, design, and deliver premium online short courses with a data-driven focus on student success. Founded in 2008, GetSmarter was acquired by 2U, Inc. (NASDAQ: TWOU) in 2017. This acquisition has allowed GetSmarter to expand its reach and offerings, leveraging 2U's technology and global infrastructure. GetSmarter emphasizes a supportive and interactive learning model, designed to help professionals gain new skills and advance their careers through recognized certifications from prestigious institutions. Their courses span a wide range of disciplines, including business, technology, healthcare, and creative arts.
Serves as a major operational center, focusing on course production, university partnership liaison, student support, and marketing for a global student base.
Located in a vibrant city known for its growing tech scene. Office spaces are typically modern, fostering collaboration and innovation, aligning with the EdTech industry.
Characterized by a mission-driven, dynamic, and innovative environment. Emphasis is placed on collaboration, continuous learning, and a strong commitment to student outcomes. Post-acquisition, culture would also be influenced by 2U's corporate values.
The Cape Town office is significant as the birthplace of GetSmarter and a testament to its growth into a global EdTech player. It remains a key talent hub for the company's African operations and global course delivery.
As part of 2U, Inc., GetSmarter has a significant global presence, serving students in over 150 countries. Its operations are supported by 2U's global network of offices and remote teams. Key functions supported globally include university partnership management (with institutions worldwide), course development and delivery technology, global marketing and student acquisition, and comprehensive student support services accessible across different time zones.
358 Victoria Road, Salt River (Often cited, though post-acquisition, operations might be consolidated or within WeWork/Spaces type flexible offices. Another address frequently associated is within the V&A Waterfront, e.g., Spaces, Dock Road Junction)
Cape Town
Western Cape
South Africa
Address: 7900 Harkins Rd, Lanham, MD 20706, USA
Serves as the central command for 2U's global EdTech operations, including the GetSmarter brand, focusing on North American university partnerships and market strategy.
Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom (Typical 2U office address)
To manage and expand relationships with UK and European universities, and cater to the regional student base for GetSmarter's online courses.
Address: 2U, Inc. has multiple offices and remote teams globally (e.g., New York, Denver, Hong Kong, Australia).
To provide localized support and facilitate global reach for 2U's educational offerings, including those under the GetSmarter brand.
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As of April 2025, GetSmarter' leadership includes:
GetSmarter has been backed by several prominent investors over the years, including:
In the past 12 months, 2U, Inc., the parent company of GetSmarter, has seen some key leadership appointments aimed at strengthening its financial and legal operations as it navigates market dynamics and strategic initiatives.
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GetSmarter, as part of 2U, Inc., likely utilizes email formats common within the 2U corporate structure. While specific direct GetSmarter addresses might exist for legacy or specific functions, primary corporate communication would align with 2U's standards. Common formats include [first_initial][last]@[domain] or [first].[last]@[domain].
[first_initial][last]@2u.com or [first].[last]@getsmarter.com
Format
jdoe@2u.com or jane.doe@getsmarter.com
Example
70%
Success rate
2U, Inc. Investor Relations • May 7, 2024
2U, Inc. (Nasdaq: TWOU), the parent company of GetSmarter, announced its financial results for the first quarter ended March 31, 2024, highlighting revenue of $229.7 million and discussing progress on its path to profitability and platform strategy....more
2U, Inc. Investor Relations • March 5, 2024
2U, Inc. announced the appointment of Paul Lalljie as Chief Financial Officer. Lalljie, who had served as interim CFO since August 2023, brings extensive financial leadership experience to the role....more
PR Newswire / 2U, Inc. • February 26, 2024
2U, Inc. announced that Matt Norden has been appointed Chief Legal Officer and Corporate Secretary. Norden will oversee all legal, regulatory, and compliance matters for the company....more
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